Good Product Manager

FEBRUARY 7, 2021

Recent Blog Posts. I wrote two posts for the Forrester blog that touch on popular subjects in recent client discussions: Roles and Responsibilities for Product Management and Portfolio Marketing: How Much Do They Matter? : I often field questions like “Who should be responsible for [X]?”

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Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. Definitely not!

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Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. GToygEySYG #b2b. vniQuy4P9o.

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Userpilot

OCTOBER 1, 2022

To grasp the full picture of your software adoption process, you need to calculate other metrics such as the activation rate , feature adoption rate , and product stickiness. The product adoption curve illustrates the distribution of different types of software users. Tracking user events on Userpilot. Software adoption curve.

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Good Product Manager

APRIL 28, 2019

Unfortunately, randomly adding features to products without a plan for making sure users know about and get value from them is a common mistake I see product managers make. Many product teams apply the term MVP incorrectly, leading to confusion and frustration from colleagues and customers, as well as missed opportunities.

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Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. Tracking custom events.

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Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. What is B2B SaaS? What are B2B SaaS metrics? Customer Acquisition Cost.

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Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. Great insight from @danatherrien [link] #b2b.

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Userpilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. Ready to dive in?

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Good Product Manager

APRIL 28, 2019

Unfortunately, randomly adding features to products without a plan for making sure users know about and get value from them is a common mistake I see product managers make. Many product teams apply the term MVP incorrectly, leading to confusion and frustration from colleagues and customers, as well as missed opportunities.

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Gainsight

JUNE 23, 2020

My career in events started back in 2008 as a sales associate supporting sponsorship fulfillment. I fell in love with the nitty-gritty details of my job so I ventured out of sponsorship fulfillment and dove right into event management. Pivot…Pivot…Pivaat! February 28 – a day I remember well.

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Good Product Manager

FEBRUARY 9, 2020

You may remember me posting last fall about some research we were working on at SiriusDecisions/Forrester to understand the biggest challenges and priorities of product management leaders. You can read a summary of the findings in this blog post — What Are The Top Product Management Leadership Priorities For 2020?

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Good Product Manager

FEBRUARY 9, 2020

You may remember me posting last fall about some research we were working on at SiriusDecisions/Forrester to understand the biggest challenges and priorities of product management leaders. You can read a summary of the findings in this blog post — What Are The Top Product Management Leadership Priorities For 2020?

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Good Product Manager

MAY 25, 2017

Upcoming Events. Summer is shaping up to be a busy one for me, with lots of presentations and events already booked. June 7 webinar: The Perfect Product Team. You can listen in when I’ll be a guest on the Product Lunch webcast series, talking about what a best-in-class product management team looks like.

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Good Product Manager

MAY 25, 2017

Upcoming Events. Summer is shaping up to be a busy one for me, with lots of presentations and events already booked. June 7 webinar: The Perfect Product Team. You can listen in when I’ll be a guest on the Product Lunch webcast series, talking about what a best-in-class product management team looks like.

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Good Product Manager

MAY 25, 2017

Upcoming Events. Summer is shaping up to be a busy one for me, with lots of presentations and events already booked. June 7 webinar: The Perfect Product Team. You can listen in when I’ll be a guest on the Product Lunch webcast series, talking about what a best-in-class product management team looks like.

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Userpilot

MARCH 8, 2022

So to celebrate International Women’s Day – as usual – we’re casting the spotlight on some of the most prominent influencers and thought-leaders in Product – who also happen to be ladies. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

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The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic. What was it that wasn’t working?

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Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

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Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Product personas help product managers keep alignment between the product and its vision.

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Userpilot

APRIL 18, 2024

Userpilot is a product onboarding platform that can help you with that. Try Userpilot and Take Your Product Marketing to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a conversion path? Close : users complete the desired action, like a product purchase. Like blog posts, case studies , or webinars.

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Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Video, Slides, Transcript and Rahul’s blog about this follow… Understanding Customers. Upcoming Events. So I’m going to talk about Product-Market Fit.

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Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

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The Product Cafe

JANUARY 18, 2024

We've been picking out the best stuff for you to learn more, improve your skills, and find the best events to meet new people and grow your network. Let's take a quick look at the top product people, books, courses, and conferences you should check out this year. He is a key advisor and speaker known for his product strategy insights.

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bpma ProductHub

APRIL 10, 2017

Over 60 product professionals from more than 20 different companies gathered for a lively discussion at BWP’s Product Roundtable hosted by Wayfair on March 28th. The discussion topics were inspired by a blog post from Fresh Tilled Soil on Building a Product Roadmap. We hope to see you at our next event. Libby Webb.

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Userpilot

MARCH 14, 2023

The freemium pricing strategy is best suitable for early-stage companies still working on their product-market fit and products that are simple to use and satisfy simple user needs. It costs users nothing to start using the product, so why wouldn’t they? Features & Events Dashboard in Userpilot.

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Business of Software Conference

OCTOBER 17, 2022

Flying nearly 6000 miles to Boston and back in two and a half days to see some of the world’s most talented product, marketing, and startup leaders? 40-60% of b2b sales purchase processes end in no decision. Understanding product market fit when it comes to careers. Count me in!

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Userpilot

JANUARY 26, 2024

By promoting the product as a solution to user problems, product-led content drives new user acquisition , helps existing users fully realize the product value , and establishes the company as trustworthy and reputable. Start creating your product-led content strategy with customer research to identify their issues.

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Userpilot

MAY 17, 2022

Looking for product announcement examples to help inspire your next successful launch? This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? Top marketing channels for feature release in Userpilot.

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Mind the Product

MAY 9, 2019

In March last year, my colleague and Mind the Product’s Director of Training, Rosemary King, wrote about how the company departments working alongside a product team could better work together to meet their common goals and to improve working practices. The concept is so simple, but so effective.

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Userpilot

APRIL 14, 2024

Here’s what makes Userpilot’s product analytics stand apart from Heap’s: Powerful segmentation capabilities : With Userpilot, you can segment users based on various factors, such as their feedback and interactions with tagged features and in-app experiences. User profile with top event data.

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Userpilot

SEPTEMBER 20, 2022

Word-of-mouth marketing is one of the most effective marketing strategies that product marketers can implement. A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. How’s that for a triple whammy? Offer freebies.

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Userpilot

NOVEMBER 8, 2022

From a business point of view, that’s a complete waste, so you need to answer questions about product viability upfront. Even if there’s demand for your product, it may take you much longer to achieve product-market fit or customer fit if you don’t seek insights from your users. Custom events in Userpilot.

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Userpilot

NOVEMBER 25, 2023

With Heap, you can track user interactions in real time across all touch points within your product. Amplitude is a powerful analytics tool that gives organizations in-depth, real-time insights into product usage and user behavior. It’s particularly valuable for B2B companies and helps minimize churn.

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Userpilot

JULY 15, 2022

The dark funnel exists because third-party content platforms, social media channels, and offline conversations can neither be tracked nor controlled by conventional marketing systems. Industry blogs, social media channels, influencers and subject matter experts, product review websites, and offline conversations contribute to the dark funnel.

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Userpilot

JUNE 27, 2022

There are five KPIs to measure the success of your developer marketing campaign: awareness, engagement , adoption , education, and community. There are seven common channels for developer marketing: in-app guidance , in-app knowledge bases , blog posts, tech events, Stack Overflow forum, Slack, and Hacker News.

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Userpilot

FEBRUARY 3, 2023

Best tools for customer analysis Here are the top two customer analysis tools to help you easily gather data and act on it: Userpilot Userpilot is a product growth platform that helps you improve product engagement and retain more customers. Create custom events in Userpilot.

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