Intercom, Inc.
NOVEMBER 4, 2021
You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.
B2B Product Management
SEPTEMBER 29, 2023
Getting confused between what to do as a B2B Product vs B2C Product manager role? It is important to understand what B2B and B2C products are. B2B products are products or services that are sold to other businesses, rather than to consumers. Here is a brief overview of the key differences between B2B and B2C products.
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The Product Coalition
JUNE 30, 2021
Vimeo OTT Review & Alternatives Have you been generating video content for a long time? In 2017, acquiring Livestream, a service provider for live streaming, marked the onset of Vimeo entering the B2B market. If yes, you’ve definitely heard of Vimeo at some point. The live streaming package drives quality but at an expensive price.
Intercom, Inc.
JUNE 22, 2021
Buyer behavior is one area that has seen significant change – according to a recent report by McKinsey , 70% of B2B decision makers say they’re now open to making new, fully self-serve, or remote purchases in excess of $50,000, while 27% percent would spend more than $500,000. Embrace a digital-first sales experience.
Intercom, Inc.
JULY 26, 2022
Unsurprisingly, this benefits all parties: your customers receive support toward their goals; in turn, your company can expect less customer churn, more upselling opportunities, greater loyalty, and lower acquisition costs as your customers become long-term brand advocates. What does customer success do and why is it important?
Mixpanel
FEBRUARY 10, 2021
Uptime: How long or how reliably a system has been running. Customer satisfaction impacts not only your other key metrics but also your company’s brand. Industry rank: A comparison to competitors based on factors such as estimated market value, number of customers, customer reviews, potential for growth and other factors.
Userpilot
JULY 15, 2022
The dark funnel exists because third-party content platforms, social media channels, and offline conversations can neither be tracked nor controlled by conventional marketing systems. Industry blogs, social media channels, influencers and subject matter experts, product review websites, and offline conversations contribute to the dark funnel.
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