Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

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Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

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B2B Feedback Software Product Marketing Customer Experience 98

Intercom, Inc.

MARCH 21, 2018

For example, around the time Apple launched the iPod, MP3 players were a dime a dozen. Everyone else was saying “1GB storage on your MP3 player” – falling into the feature-based marketing trap we discussed above – but nobody was talking about how their product would make customers’ lives better. The problem was marketing.

Marketing 223

Marketing Customer Satisfaction Differentiation Banking 223

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Product Innovation Educators

FEBRUARY 20, 2023

Segment the market by: Demographics (or firmographics for B2B). Attitudes: What do customers believe? For example, how much do different segments care about the environment? Behaviors: What are customers doing? For example, power users vs. lightweight users. Attitudes: What do customers believe?

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Userpilot

JANUARY 15, 2024

You could track goals for various stages of user engagement , such as onboarding, activation, adoption, retention, and even account expansion. Continuous monitoring of product performance, user engagement, and other key metrics for a SaaS company. 9 SaaS dashboard examples Plenty of SaaS businesses already utilize a SaaS dashboard.

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Onboarding KPIs Data Visualization KPI Dashboard 105

Usersnap

DECEMBER 20, 2024

Then these elements dont just explain updates; they invite users to engage, learn, and stay excited about whats your next big thing! In this blog, were diving into actionable tips, examples, and templates to help you craft release notes that educate, inspire, and drive adoption. Feature Release Template Example 2.

Data Visualization 52

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Userpilot

JULY 10, 2024

For example, a SMART goal for SaaS product marketing could be increasing trial sign-ups by 20% over the next three months. User persona example. For example, content marketing might be excellent for building trust and educating potential customers, while paid marketing can quickly boost visibility and drive immediate traffic.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Marketing 98

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Concept testing helps to build customer relationships, understand customer needs , and gather market research data to drive decision-making.

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Userpilot

MARCH 21, 2024

Read on to find out the different types that make a customer profile, how you can create a customer profile template in 5 steps, and some customer profile examples. The B2B Customer Profile Template captures in-depth insights into business clients, aiding in developing strategies for partnership and revenue growth.

Data Visualization 105

Data Visualization User Testing Customer Experience Customer Feedback 105

Userpilot

APRIL 10, 2023

And if you decide to go the freemium route, we look at some best practices and check out examples of their successful implementation. By running in-app surveys, you can get a better understanding of how well your onboarding works, the most valuable features, and how satisfied users are with the free plan. Book the demo !

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Product Talk

SEPTEMBER 15, 2021

They have different types of customers. Especially in the B2B space, it’s common for teams to struggle with a simple question, “Who is our target customer?”. In this article, I’ll walk through several examples of how teams represent different types of customers in their opportunity solution trees.

Customer Experience 292

Customer Experience User Testing Product Research Customer Feedback 292

Userpilot

APRIL 23, 2021

Looking for user persona examples to inspire your research, or (product) marketing strategy? Creating a user persona can be hard sometimes. In this article, we’ll take a quick look over what a user persona is and how to create one. SaaS User Persona Example -Userpilot: Product Manager 2.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

MAY 31, 2023

In this article, we’ll go over 21 good user experience (UX) design examples used in popular SaaS tools and show you: The elements they use Why they work and how TL;DR A good UX design follows design principles that make it easy to use, help you complete key tasks easily, have a crisp and colorful design, and are accessible and inclusive.

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Userpilot

JANUARY 17, 2023

But investing in frictionless customer experiences will always exceed customer expectations and keep them. Improve customer satisfaction : A poor customer experience can lead to churn if left unattained. Proactively prevent that by removing all roadblocks in the user journey. Userpilot ’s resource center.

Customer Experience 98

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Melissa Perri

APRIL 20, 2017

I once joined a B2B company as a Product Manager in the the middle of the year, so their entire product roadmap was set and in motion. In fact, whenever I hear a company complain that their Product Managers “lack vision,” I am not surprised to learn later that the real problem stems from a similar process to the above example.

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Feedback Software User Testing Customer Experience Weak Development Team 204

Gainsight

JUNE 25, 2025

For Customer Success leaders, the pressure to drive not just retention but also revenue growth is intensifying. Customer Success teams are no longer simply the keepers of customer satisfaction; they are rapidly evolving into critical drivers of expansion and revenue outcomes.

Analytic Tools 52

Analytic Tools Data Visualization Reporting Tools Customer Experience 52

Userpilot

JULY 18, 2024

NPS is important because it correlates with customer satisfaction , positive word-of-mouth , and loyalty, essential for product growth. According to our benchmark report that pulled data from 229 B2B SaaS companies, the average NPS is 35.7, NPS survey example. while the median NPS is 39.

Data Visualization 105

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Userpilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. But how do you create a customer success strategy that works? And what are some of the best practices and examples across the customer journey?

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Mixpanel

FEBRUARY 10, 2021

Key question addressed: Is the product available and performing in the manner that users would reasonably expect? Common examples that fall within this category include: Latency: The delay between a user’s action and the application’s response. Initial load time: The time it takes for the page to appear to the user.

Data Visualization 145

Data Visualization Systems Review Customer Experience Reporting Tools 145

Product Management University

AUGUST 6, 2020

For B2B companies, these are vertical market segments in most cases – retail, telecom, healthcare, non-profit, etc., For example, if you have a $10 program budget and you’ve spent $6.50 Do not include one-off projects that correct quality or design flaws or projects that are specific to a single customer.

Marketing 147

Marketing Healthcare Customer Satisfaction B2B 147

Intercom, Inc.

NOVEMBER 11, 2020

Our new report reveals that many companies – across both B2B and B2C – are turning to conversational support to manage high conversation volumes more efficiently and exceed customer expectations. Discover five trends transforming customer support. We recently surveyed almost 600 support leaders to find out.

Data Visualization 145

Data Visualization Reporting Tools B2C Customer Experience 145

Userpilot

NOVEMBER 20, 2022

The first step to digitizing the customer experience is to map out all of the touch points in the entire customer journey. That way, you understand where and when customers engage with your brand, so you can build an experience that meets customer needs. Example of a customer journey map.

Customer Experience 98

Customer Experience User Testing Customer Feedback Embedded Analytics 98

Userpilot

SEPTEMBER 8, 2022

What are some help center examples that can inspire you to create yours? You will also know how different it is from a knowledge base, as well as some of the best examples that can help you create one. You will also know how different it is from a knowledge base, as well as some of the best examples that can help you create one.

Feedback Software 98

Feedback Software Customer Experience User Testing Customer Feedback 98

Userpilot

FEBRUARY 25, 2024

Looking for an effective customer satisfaction tool and wondering if GainsightPX is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether GainsightPX is the ideal choice for your customer satisfaction needs. Let’s get started!

Data Visualization 52

Data Visualization Customer Satisfaction Embedded Analytics Analytic Tools 52

Userpilot

APRIL 23, 2023

Event-based analytics is the process used to track and analyze interactions between customers and your product. Events are any behavior or action a user takes at different touchpoints across the customer journey. You can then offer personalized customer experiences to each segment and enhance user engagement.

Data Visualization 96

Data Visualization Analytic Tools Reporting Tools Events 96

Product Management University

AUGUST 6, 2020

For B2B companies, these are vertical market segments in most cases – retail, telecom, healthcare, non-profit, etc., For example, if you have a $10 program budget and you’ve spent $6.50 Do not include one-off projects that correct quality or design flaws or projects that are specific to a single customer.

Marketing 130

Marketing Healthcare Customer Satisfaction B2B 130

Userpilot

MAY 30, 2023

Put simply, user personas impact your entire business model. In this article, we take an in-depth look at the user persona creation process. We share a user persona template, an example persona, and also helpful tips to follow when creating personas. User personas should tell you who the user is.

Data Visualization 98

Data Visualization Analytic Tools Research Software User Testing 98

Intercom, Inc.

JULY 26, 2022

An engaged and successful sales representative knows and understands their customers. They listen and look for pain points and inefficiencies that affect their customers, then find ways their product can help. That’s an example of customer success. In other words, customer success breeds loyalty.

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User Friction Customer Experience Data Visualization B2C 129

B2B Product Management

SEPTEMBER 29, 2023

Getting confused between what to do as a B2B Product vs B2C Product manager role? It is important to understand what B2B and B2C products are. B2B products are products or services that are sold to other businesses, rather than to consumers. Here is a brief overview of the key differences between B2B and B2C products.

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The Product Coalition

APRIL 25, 2018

3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. User = Buyer Sounds obvious right?

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B2C B2B Feedback Software User Testing 60

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Not only is this what customers want (and expect), but it also will have a significant impact on revenue for businesses going forward. Unfortunately, this is another example of customer expectations going unmet.

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Reporting Tools Customer Communications Data Visualization User Testing 228

Userpilot

SEPTEMBER 12, 2024

Dealfront is a platform designed to enhance sales and marketing efforts by providing teams with reliable and compliant B2B data. TL;DR Challenge : Dealfront is a B2B platform offering a database of company details, helping sales and marketing teams identify and target prospects. How successful was it? Here’s what he had to say!

Data Visualization 105

Data Visualization Product Research Embedded Analytics Feedback Software 105

Userpilot

AUGUST 23, 2022

In today’s B2B technology world, the terms “customer success” and “customer support” are often used interchangeably. In this battle of customer success vs customer support, there are stark differences but there is also a common thread that binds them together.

Customer Experience 97

Customer Experience Customer Feedback Feedback Software User Testing 97

Userpilot

JULY 13, 2023

Customer lifetime value (CLV) determines the total revenue a customer generates throughout the relationship. Customer satisfaction measures how well a company’s products or services meet customer expectations with metrics such as Net Promoter Score (NPS) , Customer Satisfaction Score (CSAT) , and Customer Effort Score (CES).

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Onboarding KPIs Feedback Software Customer Experience Customer Feedback 98

The Product HQ

JUNE 10, 2024

Are you looking to break into an exciting career in B2B product management? Then ensure you have the right skills before commencing a B2B product manager job. B2B Product management guides the activities of the entire product life cycle from product indentation to its final launch.

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Userpilot

AUGUST 14, 2024

– Firmographic (for B2B) —company size, industry, and annual revenue. A customer segmentation strategy is a systematic approach to building and analyzing customer segments while using tactics to achieve goals. Collect customer data. Segment your customers. Track customer segments’ behavior.

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