Product Management University
MAY 24, 2021
In B2B though, the value chain goes well beyond the user. This is where B2B and B2C product management completely diverge. In B2B, the user and the buyer are rarely the same. Differentiation becomes easier now because your relevance quotient is much higher in your chosen markets versus horizontal-only competitors.
Product Management University
NOVEMBER 14, 2022
In B2B, product marketing is focused on articulating the value of individual products. Portfolio marketing in B2B is focused on articulating the value of your portfolio to vertical industry segments like retail, healthcare and manufacturing. to the benefit of the finance department and ultimately the customer organization.
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Product Management University
OCTOBER 12, 2021
Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Here’s the funny part.
Product Management University
JANUARY 23, 2017
B2B Product Marketing Job Description. and/or business function (HR, IT, Finance, etc.) The post The Ideal Product Marketing Candidate for B2B appeared first on Proficientz. It’s a job description for the “ideal” candidate, and we all know how that goes. It’s a needle in a haystack. But if you don’t ask, you don’t get.
ProductPlan
JANUARY 17, 2023
These are typically very different people with very different problems and motivations in B2B environments. In the B2B world, the search and filtering functions on LinkedIn are a great way to find individuals and companies who fit your profile. Type of B2B customer interview. This one can be a bit tricky in B2B, though.
Product Management University
AUGUST 3, 2021
The convergence of software, hardware and services has forced traditional companies to find creative ways to differentiate what’s now a commodity. If you’re more horizontal and your applications target the finance department, your teams should have experts on financial reporting, compliance, the comptroller’s office, etc.
The Product Bistro
MAY 10, 2016
If you interact with finance teams, they often will refer to the marginal contribution, and this is what they are implying. The contribution margin is a quick and dirty way to capture the value of each sale, and how to capture the potential profit for a pricing change (increase or decrease) and the likely volume differential.
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