Intercom, Inc.

OCTOBER 1, 2019

But as they pick up steam, offering more products to multiple target markets, it’s easy for the message to get a little fuzzy. When Shane Murphy-Reuter joined us here at Intercom as SVP of Marketing earlier this year, he had to manage four different teams on two continents working on multiple products. Clarify your message.

Engineering 177

Engineering Marketing B2C B2B 177

Mind the Product

SEPTEMBER 2, 2019

If you were to ask me whether you, as a product manager , should you always listen to market feedback? Henry Ford is famously quoted as eschewing market feedback by saying that if he’d listened to his customers, they’d have asked for faster horses. Common B2B Feedback Traps. My answer would be yes, definitely. Here’s why.

User Testing 149

User Testing Customer Feedback Feedback Software Marketing 149

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Stakeholders aren’t always on board with marketers’ ideas of what good content looks like.

Marketing 209

Marketing B2B Branding Data Visualization 209

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Product Management University

SEPTEMBER 15, 2020

On the surface, solving market problems versus addressing the needs of a market might sound like semantics. But the implementation of each practice in B2B organizations reveals a huge contrast between the two with a ripple effect that may be just as significant. Common Practice: Solving Market Problems.

Marketing 130

Marketing Differentiation Healthcare B2B 130

Product Management University

MARCH 11, 2017

Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Use that theme as the umbrella message in all of your marketing and sales communications.

Differentiation 100

Differentiation B2B Customer Experience Positioning 100

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.

Product Management 246

Product Management Product Manager White Paper Management 246

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. Register now. Book a seat.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Intercom, Inc.

NOVEMBER 21, 2019

No one knows this better than Sprout Social’s Director of Marketing Strategy, Tara Robertson. Tara joined the company in 2017 and has been instrumental in helping the company scale and retain more customers through a unique customer-centric approach to marketing. . Why sales and marketing should be a partnership.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

Intercom, Inc.

FEBRUARY 11, 2020

These messages feel icky because the sentiment is belated and insincere. The mistake at the heart of the “We Miss You” message is that it represents the customer’s relationship to the business as personal, not commercial. It happens every day. Deep down we know that the business doesn’t really miss us.

Customer Experience 282

Customer Experience Onboarding KPIs Differentiation B2B 282

Intercom, Inc.

JUNE 22, 2021

Buyer behavior is one area that has seen significant change – according to a recent report by McKinsey , 70% of B2B decision makers say they’re now open to making new, fully self-serve, or remote purchases in excess of $50,000, while 27% percent would spend more than $500,000. Create consistent, customer-centric experiences.

Reporting Tools 233

Reporting Tools Technical Review Technology Systems Review 233

Product Management University

AUGUST 13, 2019

A strategic product marketing function can be created with one simple move that pays three big dividends to the organization. Many product marketing professionals in B2B have long felt like the sales tools on-demand department and rightfully so. It’s one of the least effective ways to do product marketing in B2B.

Product Marketing 127

Product Marketing Marketing B2B Healthcare 127

Userpilot

SEPTEMBER 10, 2024

Research from Epsilon shows that 80% of customers are more likely to do business with a company that offers personalized marketing campaigns. This statistic highlights why market segmentation is important: it allows tailored product marketing customized to the needs of distinct market segments.

Research Software 104

Research Software Data Visualization Marketing Customer Experience 104

Product Management University

JANUARY 3, 2023

A good sales demo creates that critical moment of differentiation that makes your product the obvious choice in a sea of competitors. Writing a solid demo script ensures you stay on message and articulate why your product is better than the rest. What is a B2B Sales Demo Script? Frequently Asked Questions About B2B Sales Demos.

Demo 130

Demo B2B User Friction Customer Experience 130

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. This speaker emceed the conference and presented on Lean Product Management: How to Achieve Product-Market Fit. Start at the bottom and work your way up: Market: 1. Feature set 5.

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Product Management University

MAY 11, 2018

The lint roller manufacturers have figured out that they can generate more revenue by marketing the same product to a whole new segment — pet owners — under a clever new name. Take that same concept into the B2B world and you have vertical market messaging for products and services that have value across many industries.

Marketing 100

Marketing Differentiation B2B Healthcare 100

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. How Does Portfolio Product Management Impact Product Marketing? Structure product management/marketing so that their market knowledge is stronger than all other disciplines combined. Vertical Market Segmentation.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Product Management University

FEBRUARY 1, 2017

Most B2B organizations use a M arket R equirements D ocument (MRD) for driving new solutions to market. How much of the content in those MRDs should be pure market requirements versus product requirements? A good rule of thumb — 100% market and 0% product. What’s wrong with this sample market requirement?

Document 100

Document Marketing Airlines Data Visualization 100

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Third, the lines between sales, marketing, product, and support are blurring. As a result, digital technologies are being seen as the critical differentiators they are. The answer is yes – it’s both.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization Research Software 228

Intercom, Inc.

DECEMBER 4, 2019

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. And whatever you stand for must resonate with your identified target market. The common wisdom is that being first into a market is an advantage.

Branding 209

Branding Weak Development Team Technical Review Airlines 209

Product Management University

FEBRUARY 1, 2017

Everyone has an opinion when it comes to product priorities and marketing priorities. Product and marketing priorities have to be influenced by external forces if the desired result is a single set of top-down initiatives that won’t change with the wind. In most B2B organizations, multiple products target the exact same markets.

Marketing 100

Marketing Customer Experience B2B Product Research 100

Product Management University

JANUARY 27, 2017

Making the shift from horizontal products to industry solutions boils down to differentiation…not just the marketing and messaging variety but adding product capabilities specific to key industry segments that deliver exponentially more value than generic one-size-fits-all products or services.

Reporting Tools 113

Reporting Tools Data Visualization Differentiation B2B 113

Sachin Rekhi

FEBRUARY 16, 2020

Strategy: Product/Market Fit Hypotheses. A compelling strategy delineates exactly how your product will dominate its market. The reality is that when you initially start working on a product, you have a set of hypotheses for how you'll dominate your market. But they really are just hypotheses at this point.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Product Management University

AUGUST 5, 2019

Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Market Segmentation. Let’s say all 20 products have three market segments in common. Number two is BIG!

B2B 100

B2B Product Management Product Manager Sales Training 100

Product Management University

APRIL 12, 2018

GREENVILLE, SC – April 12, 2018 — Proficientz announced today its 2018 Product Management University training curriculum, a series of training courses that teach best practices in product management, product marketing and sales enablement for B2B and B2B2C organizations. The five training modules are as follows. Incentive Pricing.

Product Management 22

Product Management Product Manager B2B Management 22

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Product Management University

APRIL 15, 2018

Is it time for a more interesting and unique flavor of selling – or is it time for a more tantalizing flavor of product management to differentiate the way you sell? Solution selling has long been the norm in B2B. Just not good enough to differentiate, especially if everyone else is doing the same thing. It’s not wrong or bad.

Product Management 113

Product Management Product Manager Differentiation Document 113

Amplitude

FEBRUARY 1, 2021

There are marketing emails to assemble. In the Mad Men world of marketing, a huge launch day could be vital in building hype. The ultimate goal of a product launch is to demonstrate its unique value proposition to your target audiences and establish your product’s presence in the market. Assess how the market itself is doing.

Product launches 112

Product launches Strategy User Testing Product Research 112

Intercom, Inc.

JANUARY 20, 2022

If you’re short on time, here are a few quick takeaways: A company’s differentiator, or the reason their customers choose them over others, only lasts as long as their ability to improve faster than others can copy. Here’s what we’ve heard,” and the message was, “Look, momentum is really important.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Product Management University

JANUARY 10, 2017

There are plenty of good B2B solutions in the market, but as a percentage there are only a few great ones. Marketing Solution X will help car dealers grow revenue more profitably by increasing the volume of non-warranty work in the service department.”. marketing, IT, cashier and service). “To

B2B 100

B2B Customer Feedback Differentiation Messaging 100

Lenny Rachitsky

JANUARY 9, 2024

And if they don’t find product-market fit, nothing else really matters. For inspiration, here are the original ideal customer profiles (ICPs) for top B2B products and, below that, the original target audience for top B2C products (what I call the “super-specific who”). Why should your target market be so narrow?

B2C 115

B2C Customer Experience User Friction User Testing 115

Product Management University

OCTOBER 29, 2019

If the target markets for each product are mutually exclusive, product revenue and profitability goals don’t present any issues in B2B. The trouble starts when you have multiple products that target the same exact markets and customers. Here’s why. It’s a product centric view versus a customer centric view.

Differentiation 100

Differentiation B2B Vision Naming 100

Mironov Consulting

MAY 2, 2019

Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. It’s impossible to completely describe every data validation check, option, logical branch, dialog box, pixel placement, error message and workflow without duplicating the code itself.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6. It makes sense intuitively.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

JUNE 6, 2019

For instance, many teams build apps on Intercom so users can leverage their workflows and services within our live chat Messenger and messages. I invited Liam Boogar-Azoulay who heads up marketing at MadKudu to share his experience. I invited Liam Boogar-Azoulay who heads up marketing at MadKudu to share his experience.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190