Mind the Product

SEPTEMBER 2, 2019

If you were to ask me whether you, as a product manager , should you always listen to market feedback? Henry Ford is famously quoted as eschewing market feedback by saying that if he’d listened to his customers, they’d have asked for faster horses. Common B2B Feedback Traps. Here’s why. Convenience Bias.

User Testing 100

User Testing Customer Feedback Feedback Software Marketing 100

Userpilot

FEBRUARY 10, 2023

Actually, there are multiple types of personas for different teams, levels of research, and use cases—which you need to understand if you want to connect with customers. TL;DR A persona is a visual compilation of your customer’s problems, emotions, desires, jobs-to-be-done , and goals. What is a persona?

Research Software 91

Research Software User Testing Analytic Tools Feedback Software 91

Userpilot

APRIL 24, 2024

From marketing to product management and customer success, AI is improving productivity, helping teams make better decisions, and improving customer experience. AI chatbots handle queries three times faster than customer service agents, improving efficiency while meeting customers’ preferences for self-service.

Analytic Tools 68

Analytic Tools Feedback Software Data Visualization Reporting Tools 68

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. This speaker emceed the conference and presented on Lean Product Management: How to Achieve Product-Market Fit. Target customer 2. 8:38] How do we identify our target customer?

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

Intercom, Inc.

JUNE 22, 2021

Buyer behavior is one area that has seen significant change – according to a recent report by McKinsey , 70% of B2B decision makers say they’re now open to making new, fully self-serve, or remote purchases in excess of $50,000, while 27% percent would spend more than $500,000. Create consistent, customer-centric experiences.

Reporting Tools 233

Reporting Tools Technical Review Technology Systems Review 233

Userpilot

MAY 30, 2022

Segmenting your customers based on needs is highly effective as it allows you to form better relationships with users and provide a better experience for them. Needs-based segmentation involves segmenting customers into groups based on their problems and needs. Why is needs-based segmentation important?

Data Visualization 95

Data Visualization Feedback Software Research Software Analytic Tools 95

Amplitude

FEBRUARY 1, 2021

A product launch strategy must include clear choices you are making regarding your target market, your value propositions, sales motions, pricing & packaging, customer success plans and org readiness. A good launch strategy starts with taking a bird’s-eye view of your product to see how it fits with the rest of your business.

Product launches 111

Product launches Strategy User Testing Product Research 111

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. What does your typical customer look like? Yahoo Finance.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Mironov Consulting

MAY 2, 2019

To meet customer expectations for consumer-like software usability. Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. To sell supplies based on actual usage. To share data with partners. To answer threats from software-only competitors.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. In the Product-Led Era, your product is often the best driver of customer acquisition. What Is Freemium? StoryChief – I’m looking at you too!)

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

Innovatemap

OCTOBER 25, 2023

With insights from Innovatemap experts Meghan Pfeifer Corsello , Jon Moore , Ashley King and Katie Noble , the founders shared their pains and gained real-time feedback. It’s a privilege to collaborate, offer feedback and be part of their journeys.” You should stand out because of your differentiator in market.

Customer Feedback 52

Customer Feedback Feedback Software User Testing Advertising 52

UX Studio

JUNE 30, 2023

With the increasing competition in the online space, businesses need to ensure their website not only looks visually appealing but also provides a user-friendly experience. We deliver impactful, user-friend, and unique solutions for ambitious ideas. They blend strategy and creativity in their user-friendly designs.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

UX Studio

SEPTEMBER 6, 2023

Even big B2B players (Business-to-Business) were interested in UX research. As we delved into these industries, we realized that our usual research approaches for regular B2C (Business-to-Customers) companies weren’t really cutting it. We had to think differently when doing research with B2B customers.

User Testing 59

User Testing Customer Feedback Research Software B2B 59

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . You’d only need one marketing channel to find your users. Sadly, this isn’t the case—so your users will invariably find and engage with your product for a variety of reasons, and from a variety of different sources. .

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Intercom, Inc.

MARCH 12, 2020

What hasn’t changed is people’s innate desire to be treated as the valued customers they are while having their problem solved. There are now more ways than ever to help your customers solve their problems. Customers don’t mind knowing it’s automated, but they like it when the experience feels natural and personalized.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Userpilot

SEPTEMBER 28, 2022

In the article, we explore what anticipatory design is, discuss its benefits, identify its elements and look at a few good examples in B2B and B2C products. Anticipatory design focuses on predicting user needs before they even experience them. This improves overall customer satisfaction. Are you ready to dive in?

Data Visualization 84

Data Visualization Feedback Software Customer Experience Customer Feedback 84

Mixpanel

JULY 27, 2020

If you’ve ever sampled a perfume before buying the bottle, taken a car for a test drive before signing the paperwork, or savored a wine tasting before stocking your basket, you’ve experienced the power of product-led growth. For an ad-based platform, this could be acquiring leads that turn into customers. Why is that?

Research Software 86

Research Software User Testing Onboarding KPIs Product Research 86

UX Studio: Product Management

OCTOBER 2, 2023

They play an essential role in creating fascinating websites that engage users and appealing branding that leaves a lasting impression. These leave an exceptional first impression and differentiate our clients from competitors. While also placing a strong emphasis on UX research to guide our design decisions.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

Intercom, Inc.

OCTOBER 14, 2019

Being transparent has helped me connect with customers on a deeper level than would have been possible otherwise. Buyers were forced to depend on salespeople to provide the details they needed to make their purchasing decisions – everything from pricing to product specs to customer evidence. or “Am I getting a good deal?”

Research Software 162

Research Software Software Review Customer Experience Differentiation 162

Haines-Group

NOVEMBER 10, 2018

They result from going to the market with a poor marketing message, i.e.: not Relevant, Differentiated, or Credible to the target market. From there you build a set of Benefit Messages, then derive the Core (cross-segment/ cross-persona) Value Proposition from those. Your Benefit Messages must: A.

Reporting Tools 78

Reporting Tools Data Visualization Product Research Differentiation 78

Product Talk

FEBRUARY 8, 2023

We’re zooming in on one aspect of discovery: automating the recruiting process for customer interviews. You may want to speak with existing customers or users. You might want to speak with former or prospective customers. Mohamed’s team runs continuous discovery with different customer segments.

Research Software 173

Research Software Feedback Software Analytic Tools Customer Communications 173

Intercom, Inc.

NOVEMBER 21, 2019

One of our mantras here at Intercom is that customer retention is the new conversion. In an era when more and more businesses adopt a subscription model, strong customer retention is the key to sustainable long-term growth and requires a laser-like focus. . How Jobs-to-be-Done unlocks customer empathy.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

The Product Guy

JUNE 18, 2020

The objective is to receive feedback and prioritize it internally against (1) company objectives (2)customer pains/experience (3) Quarterly Product OKRs and ship out solutions. . A feedback loop is: part of a system in which some portion (or all) of the system’s output is used as input for future operations. It’s cyclical.

Product Research 165

Product Research Feedback Loop Feedback Software User Testing 165

Userpilot

NOVEMBER 8, 2022

This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model. A typical B2B GTM strategy details the business objectives, a unique value proposition, pricing details, marketing channels, and distribution channels. When entering a new market with an existing product.

Feedback Software 85

Feedback Software User Testing Product Research Strategy 85

Userpilot

JANUARY 9, 2023

How is different from user or buyer personas? We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. User personas are sometimes confused with user segments.

Feedback Software 89

Feedback Software Research Software Analytic Tools User Testing 89

Alty

JULY 4, 2017

Although hackers seem to be making headlines more often than ever, 63% of website managers admit that they don’t use common security measures , according to a new survey by Clutch, a B2B ratings and reviews firm in Washington, DC. When users access your app, chances are you require them to share some of their information.

Software Review 63

Software Review Customer Experience Data Visualization User Testing 63

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. customers) and the ones who actually use your product (i.e.,

Enterprise 115

Enterprise User Testing Feedback Software Technical Advisors 115

Intercom, Inc.

DECEMBER 13, 2018

It’s easy to connect the dots between mission and product when you consider the social media behemoth’s more than 2 billion worldwide users. But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup.

Feedback Software 151

Feedback Software Data Visualization Customer Experience User Testing 151

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 94

B2B Feedback Software Product Marketing Customer Experience 94

Sachin Rekhi

FEBRUARY 16, 2020

Much of the literature that defines the role as the intersection of business, technology, and user experience isn't particularly helpful for practitioners who are left wondering what skills they need to learn versus the fine people they work closely with in actual business, technology, and user experience roles.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Gainsight

NOVEMBER 18, 2019

Over the past few years, appreciation for B2B Customer Experience programs has grown stronger across board rooms thanks to business leaders who have successfully aligned their company’s marketing, sales, and customer success strategies around the needs and preferences of customers. Ensure you have “real” buy-in.

B2B 8

B2B Customer Experience Data Visualization Feedback Software 8

Lenny Rachitsky

JANUARY 9, 2024

And if they don’t find product-market fit, nothing else really matters. It’s all about talking to customers and learning that you’re building something that’s actually useful. You can too. This is the mistake most people make. If you already are, that’s great.

B2C 97

B2C Customer Experience User Friction User Testing 97

Revulytics

OCTOBER 30, 2019

In this webinar, leading product development consultant , coach, and trainer Sari Harrison shows how to go beyond conventional metrics to understand whether you’re delivering value to users by helping them make their lives better. My main message is to encourage a shift in the metrics conversations we have. So where do we start?

Reporting Tools 59

Reporting Tools Feedback Software Customer Experience Data Visualization 59

Andrew Chen

SEPTEMBER 4, 2018

Why offline products are so compelling for acquiring customers. Cohort analysis and looking for “smile curves” The Power User Curve aka L28. Part 1: User Acquisition. Yeah, so when you look at a large aggregate number like, you know, total monthly active users, right, or you’re looking at like — .

User Testing 75

User Testing Marketing Analytic Tools Customer Experience 75

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Video, Slides, Transcript and Rahul’s blog about this follow… Understanding Customers. So I’m going to talk about Product-Market Fit. ” Very disappointed.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Liam: And what switched you over to B2B? Did you get sick of anything in particular?

Marketing 209

Marketing B2B Data Visualization Branding 209

Business of Software Conference

OCTOBER 11, 2023

Why these questions should be asked Feedback, performance, and competitor relations Feelings (pride or jealousy) about own company and others Relevance of important values and aspirations Exact choices: Extract the choices that your company makes as attributes What does the company do? What are people doing right now?

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40