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Beyond launch day: How to plan successful B2B product rollouts

Mixpanel

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours.

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GainsightPX for In-App Messaging: Features, Pricing, and Review

Userpilot

Looking for an effective in-app messaging tool and wondering if GainsightPX is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether GainsightPX is the ideal choice for your in-app messaging needs. Looking for a Better Alternative for In-App Messaging?

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New at Intercom uncut: Watch our entire virtual launch event

Intercom, Inc.

We’re fresh from our first virtual global event, New at Intercom. We were joined by more than 2,500 customers, partners, and others who wanted to learn more about our product, goals, and the path ahead. What follows is a lightly edited transcript of the event. We are operating at internet scale.

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Starter KPIs for B2B/Enterprise

Mironov Consulting

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Products are easy to try or test before purchase.

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Catch up with New at Intercom, our fall product launch event

Intercom, Inc.

To help Paul show these products in action, we’ve enlisted Mathew Cropper, our Group Product Manager, Josh Dorrell, our Product Designer, and Charlotte Sferruzza, our Senior Product Designer. What follows is a lightly edited transcript of the event. Paul Adams: Hey, everybody.

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What Are SaaS Products + 22 Successful SaaS Companies to Follow

Userpilot

Software as a Service offers specialized tools for product growth , CRM, project management, ERP, collaboration, financial management, customer service, and marketing automation. Slack helps to streamline internal communication with channels, direct messaging, and integration capabilities.

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How a Software Engineering Career Started the Journey to Fintech Product Management

Product Management Unpacked

Here’s what strategic partner PayPal did to bring scaled product management to life for this startup-oriented software engineer. He expected to get what he needed from Carnegie Mellon University’s Master of Science in Product Management (MSPM) program. I felt PayPal would be a great choice.”. “Is