Product Management University
APRIL 8, 2024
There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. I want to focus on the responsibilities of B2B product management that don’t get much airtime. For some, a market means a user or buyer persona.
The Product HQ
APRIL 20, 2024
Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. There is no shortcut to becoming a B2B product manager. These professionals come from various backgrounds, such as communications, engineering, and marketing, to name a few.
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Product Management University
DECEMBER 2, 2022
If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. If you’re a B2B or B2B2C organization, there’s a persona that’s largely ignored but critical to understanding the customer organization from the top down as well as the bottom up. From the Bottom Up.
Product Management University
DECEMBER 17, 2020
B2B Product Manager December 2020 Issue. We’d welcome the opportunity to be your partner in 2021 to become more customer outcome focused in how you build, market, sell and deploy your solutions. Enjoy the B2B Product Manager December issue. View Previous Issues of The B2B Product Manager. View the magazine.
Product Management University
JANUARY 18, 2022
The leadership side of product management reaches its pinnacle when you have the complete trust of executives, marketing, sales, engineering, finance, customer success, and customers. Product management leadership comes in two flavors. This is where persuasion skills are paramount to leadership.
Product Management University
JANUARY 23, 2017
This sample product marketing job description just might ruffle a few feathers. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description. Add these criteria to your next product marketing job posting and see what happens. Don’t sweat it.
Product Management University
FEBRUARY 22, 2023
Typical responsibilities include basic vertical and horizontal market segmentation for a portfolio of products that serves common markets and customers. Vice President of Product This leadership role is less involved in day-to-day product management and is instead responsible for managing PM teams.
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