UX Planet

JUNE 13, 2025

Unfortunately, due to the nature of design tasks, especially in-house B2B design, it’s often viewed as a supportive function rather than core. Since this discussion focuses on in-house B2B designers, design agencies are outside the scope. So, how does a core design role look in a B2B organization? A good question.

User Testing

Mind the Product

AUGUST 28, 2017

He has been the product manager for this B2B audience. Roadmaps are important: “They enable others to get lined up, marketing efforts, client/customer support efforts. Jamie was brought into the company to improve the usability of its charity account and to establish features that would drive more charities to use the platform.

Analytic Tools

Product Management University

DECEMBER 17, 2020

B2B Product Manager December 2020 Issue. Enjoy the B2B Product Manager December issue. Shift your product enhancement process from feature priorities to outcome priorities and watch everyone fall in love with your roadmaps! Transform product marketing from a tactical sales support function to a strategic leadership function.

Magazine

Product Innovation Educators

JUNE 12, 2023

She is the Head of Merchant Growth and Monetization for Google’s B2B ecommerce business, where she is leading efforts to build the next $1B+ B2B business for the company. Planning includes the product vision, strategy, and roadmap. How do you set the vision, strategy, and roadmap? At what cadence do you do that?

User Testing

Product Management University

MARCH 18, 2019

This product manager job description is written specifically for B2B. What makes the product manager role unique in B2B? There are two key differences between a traditional text book product manager and a B2B product manager. Comfortable in a leadership role and enjoys high visibility among peers. Download the PDF.

B2B

Product Management University

AUGUST 21, 2023

The product CEO analogy for product managers has been around forever, but when you think about it, does it really make sense for B2B software? Without that leadership, products can and will flounder at every turn. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy Let’s have a look see! Portfolio executives, a.k.a.

Product Manager

The Product Guy

SEPTEMBER 27, 2016

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.

Research Software

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap

The Product Guy

OCTOBER 25, 2016

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.

Analytic Tools

Product Innovation Educators

SEPTEMBER 23, 2024

This move demonstrates the importance of innovation and risk-taking in maintaining market leadership. Conclusion The strategies and experiences shared by Greg Coticchia provide a roadmap for navigating the complex landscape of product portfolio management and business growth strategies.

Healthcare

Sachin Rekhi

FEBRUARY 16, 2020

I find that a product walkthrough is often needed when you are trying to make the case to leadership to green-light a new venture based on the strength of your vision for it. For example, when we were building LinkedIn Sales Navigator, we knew that we wanted to target B2B sales professionals. Design: Product Roadmap.

Data Visualization

The Product Coalition

DECEMBER 8, 2018

Your roadmap is one of the most important things you’ll produce as a SaaS company. Who will you share the roadmap with: Just employees, or customers too? And then there’s perhaps the biggest question of all: “How do we decide what makes it on to our roadmap?” And your roadmap should change with them. They change a lot.

Feedback Software

The Product Guy

JANUARY 27, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.

Analytic Tools

The Product Guy

MARCH 17, 2018

Keywords: agile, b2b, ci/cd, roadmap. Keywords: Android and IOS mobile , Data analysis, leadership, management, Market Research. Check out this week’s newest, below…. Product Owner, Servicing @ Capital One (New York, NY). Product Manager, DOWN @ Paktor Pte Ltd (Open to Remote).

Finance

Userpilot

NOVEMBER 23, 2023

How is the outcome-based roadmap different from regular roadmaps? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes. A roadmap example. Why do product managers need them?

Product Research

The Product Coalition

FEBRUARY 3, 2022

This article provides analytical framework and tactical steps to collect targeted customer feedback to improve B2B SaaS products. The identification of metric is driven by the goal to be achieved, which is mainly guided by the product strategy and leadership within the organization.

Data Visualization

ProductPlan

FEBRUARY 10, 2021

Important roadmap deadlines? What if I told you the team is celebrating the fact that they released the new version of their product a day before the internal deadline on their roadmap? Themes—Not Dates—Are the Stars of Your Roadmap. A product roadmap conveys the strategic direction and goals of your product.

Roadmap

The Product Guy

JANUARY 5, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.

Analytic Tools

Product Innovation Educators

AUGUST 14, 2023

Often the senior leadership team thinks they talk about strategy a lot, but the employees under them don’t understand the strategy. When I see that type of thing happening, I tell the senior leadership team to ask their CEO, “What’s your strategy?” They are responsible for their own roadmaps.

Technical Review

The Product Coalition

MARCH 2, 2022

Part 1 of this series also discussed the foundation you need for these tools to work, which is the right leadership.) You can start upping your engagement game with: A Customer Advisory Board A customer advisory board is an especially good idea for B2B product companies.

User Testing

The Product Guy

APRIL 4, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. Her focus in on developing client inputs within a SaaS strategic roadmap process.

Analytic Tools

Mironov Consulting

DECEMBER 31, 2017

I get pulled into lots of discussions among product managers about the best ways to represent (and then present and present and present) roadmaps or backlogs, especially to internal sales/marketing/support audiences. Each functional group has its own product priorities, so each wants a different roadmap. Just sign here.”)

Roadmap

The Product Guy

FEBRUARY 18, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.

Analytic Tools

ProductPlan

NOVEMBER 2, 2021

The roadmap can serve as an organizational blueprint that binds strategy and execution. Product-led growth (PLG) companies are becoming increasingly commonplace as PLG unlocks distribution advantages that can lower acquisition costs and improve the consumer purchasing experience in b2c and b2b businesses.

Data Visualization

Intercom, Inc.

DECEMBER 4, 2019

Mapping your product roadmap across the Brand Architecture Matrix. In 2017, when I led marketing at AdRoll, we were suffering from the risk of stretch because we were targeting two very different buyers, eCommerce companies who wanted to sell shoes and so on, and B2B buyers who wanted sophisticated ABM solutions.

Branding

Userpilot

OCTOBER 16, 2022

Build a public roadmap where customers can submit feedback and feel involved. Have a public roadmap that welcomes user input and makes them feel involved in your journey. Making your company roadmaps public is one of the best ways of demonstrating transparency. Host webinars to educate and interact with your audience.

User Testing

svpg

JULY 15, 2016

In recent articles on keys to product success and the alternative to roadmaps I have highlighted that if you want the benefits of product team empowerment and autonomy, then you need to provide each team with the necessary context in which to make good decisions. Leadership inspires and sets the direction, and management helps us get there.

Vision

Product Innovation Educators

JULY 1, 2016

The 4 key customer experience competencies B2B product managers should master. (1) 1) Purposeful Leadership, (2) Compelling Brand Values, (3) Employee Engagement, and (4) Customer Connectedness. Get the Product Mastery Roadmap and…. create a path to executive leadership. Check out how at [link].

Data Visualization

Mind the Product

SEPTEMBER 20, 2018

This curiosity has led me out of product management and into my first B2B sales position with ProdPad, where I’ve been tasked with building a repeatable, scalable, and successful sales process, and ultimately a larger sales team. We’ve written about this in our blog Sales Teams Close More Deals When You Give Them The Product Roadmap.)

User Testing

The Product Coalition

APRIL 17, 2018

That is the question faced by B2B product leaders Courtesy of Street Smart Product Manager Product roadmaps and I have a complicated relationship. Tweet this ) WHY is our roadmap relationship so complicated? Roadmaps change and evolve frequently. Product roadmaps create a false illusion of future certainty.

Roadmap

The Product Guy

MAY 15, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. Her focus in on developing client inputs within a SaaS strategic roadmap process.

Analytic Tools

Product Talk

OCTOBER 2, 2024

In his role on the leadership team, he is responsible for shaping and executing their product strategy. They already had the functionality we urgently needed to automate recruitment in-app for our cloud offering users, and their roadmap addressed our (assumed) future needs.”

Feedback Software

ProductPlan

JULY 2, 2024

The challenge As a B2B SaaS company, this organization experienced rapid growth over the span of a decade. The champion at the B2B SaaS company is supporting the recent effort to mature its R&D operations to meet the increasingly sophisticated needs of its global customers. Very rudimentary.”

Feedback Software

Intercom, Inc.

OCTOBER 29, 2019

For example, our Sales team is now able to give segmented customer feedback to our product leaders to influence our roadmap. For example, our leadership team might decide to focus our company strategy on targeting the segments with the best revenue retention. Understanding our most and least engaged customers at a granular level.

User Testing

The Product Coalition

DECEMBER 31, 2023

As you might have noticed from reading this blog, I share many stories related to my personal relationships as a means to talk about product leadership. Often it’s because so much of product leadership is about relationships. But the point I want to make today isn’t about relationships, and still, that’s what the story is about.

User Testing

The Product Coalition

AUGUST 6, 2023

Do we need to escalate any critical issues to company leadership? As Head of Product, I cover both B2C and B2B technologies. In almost every workplace I’ve worked in, when this symptom persists, leadership would have no choice but to respond with efforts designed to reduce the time spent in standups.

Research Software