Product Management University

NOVEMBER 17, 2022

After countless conversations, articles, webinars and conference sessions, I started to feel like the profession of product management had been reduced to…. Convincing stakeholders the above supports company goals (product strategy). Here’s the reason I love the vertical market approach. Finding user problems.

Reporting Tools 130

Reporting Tools Weak Development Team Marketing Product Management 130

Product Management University

MARCH 18, 2019

This product manager job description is written specifically for B2B. What makes the product manager role unique in B2B? There are two key differences between a traditional text book product manager and a B2B product manager. Product Manager Job Description.

B2B 113

B2B Customer Experience Product Management Product Manager 113

Melissa Perri

JANUARY 4, 2020

I've been reflecting on the last decade in Product Management. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy."

Data Visualization 388

Data Visualization User Testing Research Software Feedback Software 388

The Product Manager Coach Blog

MAY 7, 2024

Navigating the world of product management can be overwhelming, especially when trying to understand the different roles and responsibilities. Two positions that often cause confusion are Staff Product Manager and Senior Product Manager. What is a Staff Product Manager?

Product Management 52

Product Management Product Manager Data Visualization B2C 52

Product Management University

FEBRUARY 1, 2024

You followed the textbook process for uncovering an unmet market need, justified the financial investment and successfully released product version 1 to market with great success. Here’s the thing I’ve noticed and it’s a problem in B2B SaaS companies. So, what’s the problem? It’s part of the job.

B2B 147

B2B Vision Roadmap Framework 147

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. Photo by Tomas Sobek on Unsplash Nobody likes crises.

Product Strategy 107

Product Strategy Strategy User Testing Weak Development Team 107

The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You add features, you replace salespeople, but it doesn’t help.

Product Strategy 118

Product Strategy Strategy User Testing Weak Development Team 118

The Product Coalition

JULY 18, 2021

Creating a product strategy is almost never a matter of answering a few simple questions and figuring it out. Being very pragmatic, he hates stale discussions and so in almost every meeting we have, he keeps questioning the process that will lead us to the right product strategy. Sounds confusing? The primary reason W.

Product Strategy 182

Product Strategy Strategy Research Software Technical Review 182

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. How many is a few?

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Product Management University

AUGUST 23, 2018

The B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth.

Agile 100

Agile Roadmap Magazine Marketing 100

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

User Testing 121

User Testing Product Marketing Marketing Customer Experience 121

ProductPlan

JANUARY 17, 2023

That’s why I never rely on market research. Are they the users or the buyers of your product? These are typically very different people with very different problems and motivations in B2B environments. Are they new customers or those who have had your product for a while? Where will you find them?

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

The Product Guy

MAY 7, 2020

As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. . This article explores multiple aspects of product management. the Product Manager role is a rather recent phenomenon.

Technical Review 159

Technical Review Research Software Onboarding KPIs Reporting Tools 159

The Product Guy

MARCH 16, 2018

Guest Post by: Marissa Fong (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Bill Gourlay]. Product management requires product strategy. These are all key questions addressed as part of product strategy. What are your customers’ needs? How do you best solve for these needs?

Product Strategy 98

Product Strategy Strategy Reporting Tools Feedback Software 98

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. That’s the beauty of a portfolio management approach that begins in product management.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Product Management University

AUGUST 9, 2017

If you’re in a product management, product marketing or sales enablement role, consider replacing the phrase market problems with customer goals. It will open your eyes to a whole new narrative, and it will help you deliver, market and sell solutions with more strategic customer value. Just to name a few.

Marketing 100

Marketing Certifications Differentiation B2B 100

The Product Coalition

JULY 28, 2020

According to Customedialabs , the typical bounce rate for good performing e-commerce and retail products is 20%?—?45%, 45%, for B2B products it is 25%?—?55%, Interestingly, the bounce rate tells a lot whether you are close to your product/market fit or not. 55%, and for lead generation websites it is 30%?—?55%.

User Testing 112

User Testing Product Research Product Marketing Testing 112

Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. This is often referred to as empowered product development teams.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. This is often referred to as empowered product development teams.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Userpilot

MAY 1, 2024

There is a ton of product management advice out there, but most of it is generic tips repeated over and over again. With a self-named newsletter and podcast, Lenny is a widely followed product expert. Lenny is a newsletter writer, podcast host, angel investor, and product consultant. Lenny’s Newsletter homepage.

Feedback Software 102

Feedback Software Analytic Tools User Testing Customer Feedback 102

Userpilot

NOVEMBER 21, 2023

If so, you should definitely watch the talk that Jason Knight , a product consultant and advisor, gave at this year’s Product Drive hosted by Userpilot. In his talk, Jason talked about how product managers can upskill to meet the challenges in their daily work and how to make sure that their organizations value their work.

Technical Review 104

Technical Review User Testing Product Management Product Manager 104

ProductPlan

FEBRUARY 28, 2023

As IT departments change the way they operate, the role of product management for information technology is becoming much more common inside those areas of companies. Product management in IT can be very similar to product management in other settings, but there are some key differences as well.

Feedback Software 52

Feedback Software Information Technology Product Management 52

Userpilot

JULY 13, 2022

Do you follow any product manager blogs? Would you like to discover new ones that will give you valuable insights into product management ? In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience.

Blog 98

Blog Analytic Tools Research Software Feedback Software 98

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

Product Management University

OCTOBER 17, 2017

There’s a significant difference between learning product management skills and going through a product management training course. That same philosophy applies when it comes to learning and developing skills for product management, marketing and sales. Here’s the thing.

Product Management 100

Product Management Product Manager Certifications B2B 100

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Product Management Unpacked

AUGUST 8, 2018

Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Userpilot

JULY 30, 2021

What exactly is the product manager role? And the role of a product manager can vary drastically depending on the type of product manager. That’s why we’ve put together a comprehensive post on everything you need to know about the product manager role, including: Responsibilities of a product manager.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 102

User Testing Workshop B2B Leadership 102

Gainsight

OCTOBER 16, 2020

At our first-ever Pulse for Product event, we got inspired by this idea of video games, the nostalgia of 8-bit classics, the 90s (or really any year excluding 2020 – the bar is low), and leveling up (which ultimately became our theme for the event). B2B product management has always been strategic. Silos doom!

Product Strategy 59

Product Strategy Strategy Customer Experience User Testing 59

Userpilot

NOVEMBER 23, 2023

Why do product managers need them? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes. Build a product that users love by delivering value and a good product experience.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

Product Management University

MARCH 14, 2017

If product management is a contact sport, what’s your organization’s risk of injury? Delivering, marketing and selling products in B2B is a contact sport in many ways. The Body Part: Product Strategy & Planning. Many organizations use the product manager as a one-size-fits-all pad.

Weak Development Team 100

Weak Development Team Product Management Product Manager Customer Experience 100

Ronke PM

MAY 26, 2023

Quarterly business reviews (QBR) are periodical gatherings with customers or multi-disciplinary teams such as Sales, Relationship Managers, or Customer Success to discuss their products and relationships. These discussions intend to ascertain and extrapolate our product and/or services' effect on our customer‘s businesses.

Customer Feedback 52

Customer Feedback User Friction Product Management Product Manager 52

Product Management University

MARCH 28, 2017

When it comes to hiring the right product manager, there’s no foolproof technique. Treat it like you’re shopping for a product. Product management positions are among the toughest to fill due to the broad range of skills and experience that make for success in any given environment. You have a set of needs.

Product Management 100

Product Management Product Manager Weak Development Team User Testing 100

Product Management University

OCTOBER 17, 2017

There’s a significant difference between learning product management skills and going through a product management training course. That same philosophy applies when it comes to learning and developing skills for product management, marketing and sales. Here’s the thing.

Product Management 100

Product Management Product Manager Product Research Management 100