Product Management University

MARCH 18, 2019

This product manager job description is written specifically for B2B. What makes the product manager role unique in B2B? There are two key differences between a traditional text book product manager and a B2B product manager. Product Manager Job Description. Download the PDF.

B2B 113

B2B Customer Experience Product Management Product Manager 113

The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.

Product Strategy 121

Product Strategy Strategy User Testing Weak Development Team 121

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.

Product Strategy 110

Product Strategy Strategy User Testing Weak Development Team 110

ProductPlan

JANUARY 27, 2023

This post will focus on the last example, product roadmaps. Why does roadmap inconsistency matter? What are the problems that arise from having inconsistent roadmaps, starting with the most consequential? Your story lacks coherence The worst result of roadmap inconsistency is that the story doesn’t make sense.

Roadmap 59

Roadmap Weak Development Team Customer Experience User Testing 59

Product Management University

AUGUST 21, 2023

The product CEO analogy for product managers has been around forever, but when you think about it, does it really make sense for B2B software? Every product manager wants to have a reputation for being strategic. The dots between your portfolio vison and 12-month strategy connect perfectly. Let’s have a look see!

Product Management 246

Product Management Product Manager White Paper Vision 246

Mind the Product

JUNE 28, 2018

In an enterprise setting, the buyer writes the cheques, and enterprise users can love the product without ever writing a cheque. Within B2B, there are nearly always multiple buyer personas to be considered – decision-maker, influencer, champion, etc. In a successful B2C product, you have (hopefully) millions of customers.

B2C 140

B2C B2B User Testing Feedback Software 140

The Product Coalition

DECEMBER 8, 2018

Your roadmap is one of the most important things you’ll produce as a SaaS company. It provides a glimpse into the future of your product and aligns everyone around the same goals. Who will you share the roadmap with: Just employees, or customers too? And your roadmap should change with them. Who Should See the Roadmap?

Feedback Software 61

Feedback Software Research Software B2B Roadmap 61

ProductPlan

NOVEMBER 2, 2021

Moreover, we understand why companies face alignment issues, and why products fail to live up to expectations. The roadmap can serve as an organizational blueprint that binds strategy and execution. Gartner reported that 85% of organizations surveyed had adopted or intended to adopt a product-centric delivery model.

Data Visualization 93

Data Visualization Reporting Tools Analytic Tools Research Software 93

Product Management University

AUGUST 15, 2023

Portfolio Management Portfolio management gets rid of the competing product plans because the first order of priority is determining the market segments, in pecking order, that will contribute the most to your organization’s strategic and financial goals considering the value of the entire portfolio. It’s all upside for marketing and sales.

Product Management 246

Product Management Product Manager White Paper Management 246

bpma ProductHub

APRIL 10, 2017

By Garima Painuly- One of the constant challenges a product manager faces is creating a focused product roadmap that is aligned with expectations of all stakeholders, and defending that roadmap against distractions. The discussion topics were inspired by a blog post from Fresh Tilled Soil on Building a Product Roadmap.

Roadmap 150

Roadmap Customer Feedback Feedback Software Data Visualization 150

ProductPlan

FEBRUARY 10, 2021

Important roadmap deadlines? A positive product review in a major industry publication? What if I told you the team is celebrating the fact that they released the new version of their product a day before the internal deadline on their roadmap? Will our customers be enthusiastic about this new product release?

Roadmap 124

Roadmap Customer Experience Technical Review Software Review 124

Product Management University

AUGUST 23, 2018

The B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth.

Agile 100

Agile Roadmap Magazine Marketing 100

ProductPlan

JANUARY 17, 2023

Are they the users or the buyers of your product? These are typically very different people with very different problems and motivations in B2B environments. Are they new customers or those who have had your product for a while? Type of B2B customer interview. Product discount. Where will you find them?

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Product Management University

AUGUST 5, 2019

The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. On to product strategy. Here’s the simple alternative.

B2B 100

B2B Sales Training Product Management Product Manager 100

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

The Product Coalition

FEBRUARY 3, 2022

This article provides analytical framework and tactical steps to collect targeted customer feedback to improve B2B SaaS products. The same approach with a few alterations can be replicated for B2C SaaS products as well. For B2B products, the cohort could be revenue cohort*, number of users per customer cohort*, time period, etc.

Data Visualization 157

Data Visualization Customer Feedback User Testing Analytic Tools 157

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy. The frameworks (image 1 &2) highlight the approach to take the product into the market.

Startups 126

Startups Strategy Technical Review B2B 126

Mironov Consulting

FEBRUARY 28, 2024

Said another way, this week’s new “must do” items look like a year’s worth of additions to the roadmap.    My focus is on B2B/enterprise companies where sales cycles are long; attributing revenue to individual product improvements is challenging; and a few large deals have visibility up to the Board.  

Reporting Tools 105

Reporting Tools Software Review Technical Review Weak Development Team 105

ProductPlan

AUGUST 29, 2019

What are the pitfalls of focusing myopically on features while creating and communicating roadmaps? How do you avoid feature-fixation , and instead use themes and “ north stars ” as the guiding light for creating long-term value not only for customers but for product teams as well? Product Themes and North Stars.

Roadmap 83

Roadmap User Testing Customer Experience Customer Feedback 83

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Gainsight

OCTOBER 16, 2020

And when I started in product management back in 2000, it was that sense of excitement and possibility that attracted me to the job—the promise of AOL Instant Messenger and the blank slate. B2B product management has always been strategic. But it’s becoming even more so in this new world of Product-led Growth.

Product Strategy 59

Product Strategy Strategy Customer Experience User Testing 59

The Product Coalition

JUNE 5, 2018

Thanks to Jay Reed, Flickr We were recently lucky enough to spend some time with a talented team building a new B2B SaaS product within a global organization. They are an impressive bunch who are cracking into a huge market with their new product. Strategy is also key here. Further reading ?—?

Feedback Software 60

Feedback Software User Testing Customer Feedback B2B 60

ProductPlan

FEBRUARY 10, 2021

Important roadmap deadlines? A positive product review in a major industry publication? What if I told you the team is celebrating the fact that they released the new version of their product a day before the internal deadline on their roadmap? Will our customers be enthusiastic about this new product release?

Roadmap 52

Roadmap Customer Experience Technical Review Software Review 52

The Product Coalition

DECEMBER 31, 2023

As is almost always the case, what seems to be execution gaps turn out to be product strategy gaps, and so we started with creating a clear product strategy. At some point I gave the CEO homework: to analyze all the recent deals of one of the products and try to find patterns.

User Testing 105

User Testing Workshop B2B Leadership 105

Intercom, Inc.

JANUARY 25, 2023

In today’s episode, we’re catching up with Mickey to talk about how companies can put products at the forefront of their growth strategy. If you’re short on time, here are a few quick takeaways: There’s a big discoverability gap in SaaS B2B. Most touchpoints of the customer journey will be inside the product.

Analytic Tools 118

Analytic Tools Customer Experience B2B User Testing 118

The Product Coalition

MARCH 2, 2022

You can start upping your engagement game with: A Customer Advisory Board A customer advisory board is an especially good idea for B2B product companies. These customers are then consulted, with the intent to validate the product strategy and long-term roadmap.

User Testing 138

User Testing Customer Feedback Customer Experience Research Software 138

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

Mind the Product

SEPTEMBER 17, 2018

The Cloud has Fundamentally Changed B2B Selling. B2B Metrics now are More Like B2C Metrics. Therefore, you need to address these concerns in your product. Without a Product Strategy, you Won’t Know When to Walk Away. You have more than one customer and both are equally important for different reasons.

User Testing 120

User Testing Customer Experience Customer Feedback Onboarding KPIs 120

Roadmunk

AUGUST 17, 2017

Roadmapping isn’t an exercise reserved solely for product teams—or rather, it shouldn’t be. Roadmaps are communication tools and are perfect vehicles for teams of all kinds to share their priorities and goals with the rest of the organization. The product roadmap. Give our product roadmap template a whirl.

Research Software 60

Research Software Roadmap User Testing Technology 60

ProductPlan

JANUARY 7, 2022

Example: App maker wants to transition its client-side product to SaaS. Imagine a B2B software company selling a downloadable app that enterprises install on their machines. Add these and other strategic priorities to the product roadmap (or create a standalone digital transformation roadmap ).

Analytic Tools 93

Analytic Tools Research Software Data Visualization Product Research 93

Sachin Rekhi

FEBRUARY 16, 2020

All of this is why I find the best way to articulate a strategy is as a set of product/market fit hypotheses that you are constantly iterating on and refining. For example, when we were building LinkedIn Sales Navigator, we knew that we wanted to target B2B sales professionals. Design: Product Roadmap.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Bain Public

JULY 22, 2021

(Montreal, Canada) - Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public , will lead a workshop on July 22nd in collaboration with Forum Ventures , formerly known as Acceleprise -- an early-stage fund and B2B SaaS startup accelerator! About Paul Ortchanian.

Workshop 52

Workshop Startups Data Visualization B2B 52

Good Product Manager

JANUARY 28, 2018

On an almost daily basis, I’m talking to product management leaders who find that agile is causing their product managers to focus too much on short-term tactical activities that are isolated from the broader product strategy and lifecycle. Sales Is Trying to Change My Product Roadmap! Upcoming Events.

Agile 60

Agile Events Roadmap User Testing 60

Good Product Manager

JANUARY 28, 2018

On an almost daily basis, I’m talking to product management leaders who find that agile is causing their product managers to focus too much on short-term tactical activities that are isolated from the broader product strategy and lifecycle. Sales Is Trying to Change My Product Roadmap! Upcoming Events.

Agile 60

Agile Events Roadmap User Testing 60

Intercom, Inc.

OCTOBER 18, 2021

Product metrics are data measurements that businesses use to evaluate the success of a product and determine how customers are engaging with it. Popular metrics like churn rate and conversion rate inform product strategy and help various company stakeholders to understand a product’s value.

Data Visualization 269

Data Visualization Analytic Tools User Testing Research Software 269

The Product Guy

MAY 7, 2020

It contains subsections with steps that one should go through while building products. Product Strategy. As a first step, PM needs to define the strategy for the product. A well defined product strategy provides insights into the deep customer problems that your product is trying to address.

Technical Review 159

Technical Review Research Software Onboarding KPIs Reporting Tools 159

ProductPlan

FEBRUARY 28, 2023

You put together a product strategy to draw a connection between solving your customers’ problems and helping your organization meet its goals. You then enact that product strategy by driving the development, market launch, and continual support and improvement of your product.

Feedback Software 52

Feedback Software Information Technology Product Management 52