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How a Software Engineering Career Started the Journey to Fintech Product Management

Product Management Unpacked

Here’s what strategic partner PayPal did to bring scaled product management to life for this startup-oriented software engineer. I was a software engineer, so I was learning a lot of things on the go and on the job,” said Rao of his early-stage product management roles at Parity Cube and other startups.

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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re a B2B or B2B2C organization, there’s a persona that’s largely ignored but critical to understanding the customer organization from the top down as well as the bottom up. Department personas are the VPs and directors that bridge the gap between user and buyer personas in the B2B space. It’s the department persona.

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Y Oslo 2024: When It Comes to Discovery, Something is Better Than Nothing

Product Talk

I started my career as a software engineer. When I say product team, I mean product managers, designers, software engineers. It’s great for recruiting end users of B2B products. It’s not great for buyers or decision makers of B2B products. Photo credit: Y Oslo Teresa Torres: Good morning.

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Conducting User Research in Product Management

The Product Guy

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Previously, he started his career as a software engineer in embedded systems and moved to application software before venturing into Product Management. Meet the mentors….

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Applying Product Management to Web Design in a Multiscreen Era

The Product Guy

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Previously, he started his career as a software engineer in embedded systems and moved to application software before venturing into Product Management. Meet the mentors….

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Customer Interviews: How to Recruit, What to Ask, and How to Synthesize What You Learn

Product Talk

If you work on a B2B product, you have both customers and users. I prefer to see the product trio (a product manager, a designer, and a software engineer) interview customers together. For B2B contexts, many companies have rules that restrict employees from accepting gifts from vendors.

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When and how to run a billboard campaign

Lenny Rachitsky

” is one of the most common questions I get from B2B SaaS founders and go-to-market leaders. It may seem counterintuitive to advertise modern software on a medium as old-school as a bus ad. For B2B businesses especially, the reality is that only a fraction of your ideal customer profile is actually in the market right now.