Userpilot

JULY 19, 2025

Product design teams and UX researchers can personalize in-app guides and UI to solve persona-specific problems. Here’s what information it includes: Demographics: I only capture the persona’s professional occupation relevant to our product’s B2B profile. But you can also add location, age, and gender.

User Testing

Arkenea

FEBRUARY 23, 2025

This is a problem I see not just with tech entrepreneurs but also on a regular basis with product managers at the B2B companies we work with at SiriusDecisions. I’ve been in this position multiple times as a founder but also as a UX expert and it can be a tricky beast to handle.

User Testing

DevelopmentCorporate

JUNE 2, 2025

In this blog post, well break down each key theme of the report and explore its implications not just in raw numbers, but in terms of strategy, maturity, and the evolving value of UX and product research. Participant recruitment is another major expense, especially for B2B companies or niche user segments.

Data Visualization

Userpilot

DECEMBER 31, 2024

Where Chameleon falls short Confusing UX: Many users report difficulties configuring Launchers and Surveys. With its session replay feature, you can identify UX issues and improve the overall user experience. HelpBar: Enables quick access to tours, surveys , and help articles for users. Fullstory session replays.

Data Visualization

Lenny Rachitsky

JANUARY 2, 2025

Brought to you by: • WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs • Think Fast Talk Smart —Tools and techniques to help you communicate more effectively • Vanta —Automate compliance.

CTO Coach

UX Planet

MARCH 6, 2025

No matter whether youre designing B2C or B2B products, management will likely have one of the following priorities: Increase revenue, Decrease costs, Increase new business (i.e., Business vs UX language by Vitaly Friedman. streamline conversion in a new product), Increase existing business (i.e,

User Testing

UX Planet

MARCH 3, 2025

For instance, a B2B software company might target IT Managers or Marketing Directors, tailoring content to address their specific needs, as suggested by Leadfeeder. This consistency builds trust and reduces bounce rates, as highlighted by Unbounce. Before yougo: Please consider clapping and following the writer!

User Testing

UX Planet

FEBRUARY 5, 2025

Its a leap of faith in their engineering counterpartsdelegating ownership of a UX decision. If the UXs long-term and holistic considerations are included in the final solution, then its cooperation. If the UXs long-term and holistic considerations are included in the final solution, then its cooperation.

Technical Advisors

UX Planet

JANUARY 22, 2025

YellowTasks; BrownQuestions Civians target audience were B2B users with C-Suite titles working in credit unions, and had prior experience with CSR activities As we attempted recruitment along these lines, we realized this posed a HUGE challenge. You can give up to 50 claps on Medium, press and hold the clap icon and try it out!

Data Visualization

UX Planet

JUNE 20, 2025

Or a B2B tool that shortens workflows dynamically when it detects cognitive load on the user. In this world, UI/UX becomes a business command centre. For instance, onboarding flows might differ by geography, profession, or even digital behaviour — all powered by AI and designed by UX. I love talking about UI/UX.

Research Software

Product Talk

DECEMBER 18, 2024

I then moved into an interaction designer role before there was a UX title. It’s great for recruiting end users of B2B products. It’s not great for buyers or decision makers of B2B products. I started my career as a software engineer. I did classic web development before there were frameworks back in the ’90s.

Product Research

Userpilot

NOVEMBER 7, 2024

Well implemented, product demos help to: Improve user engagement : Today’s B2B buyers are independent—they want to research and evaluate solutions on their own terms. Before we discuss the steps for creating interactive demos, let’s explain some of the benefits so you can see why this marketing asset is not a waste of resources.

Demo

UX Planet

MARCH 15, 2025

One week, I reminisced on the warm fuzzies from helping customers in CX, another week Id consider how UX Research felt like second nature to me, then Id remember how much I enjoyed entering a flow state in Figma as a Product Designer. Niching Down Doesnt Feel Good (AtFirst) Niching down felt unnatural, disorienting, and uncomfortable for me.

Research Software

UX Planet

JANUARY 29, 2025

During my time working on the B2B copyright business, I got a deeper look into the massive ecosystem that lies beneath the surface of the music industry. was originally published in UX Planet on Medium, where people are continuing the conversation by highlighting and responding to this story. Much love and appreciation No 7.

Customer Experience

Userpilot

APRIL 24, 2025

Youll blend the strategic mindset of a growth product manager with the creative vision of a UX designer – driving repeat engagement, gamification, and social participation. This role is pivotal in creating the most engaging creative tools for users, with a focus on drawing, playing, and the innovative use of generative AI.

Research Software

Userpilot

MARCH 24, 2025

Youll blend the strategic mindset of a growth product manager with the creative vision of a UX designer – driving repeat engagement, gamification, and social participation. A job seeker with 8+ years of experience in product management or UX design, especially for mobile apps or games. has only worked on enterprise or B2B tools).

Analytic Tools

AB Tasty

JULY 3, 2025

Follow Marianne Ben Labay Ben Labay is the CEO of Speero , blending academic rigor in statistics with deep expertise in customer experience and UX. Follow Jeremy Chad Sanderson Chad Sanderson is the CEO and founder of Gable , a B2B data infrastructure SaaS company, and a renowned expert in digital experimentation and large-scale analysis.

User Testing

Centercode

JULY 25, 2025

A B2B platform might segment into “Technical Admins,” “Department Managers,” and “Executives,” depending on how they use the product. For example, one group might focus on speed while another emphasizes accuracy. These patterns form the basis of distinct personas.

User Testing

Arkenea

APRIL 10, 2025

Case Study: AIPowered GenAI for Email Marketing A B2B SaaS provider implemented an external AI team to integrate large language models into their email marketing platform. Slack: Outsourced initial UI/UX design to a Canadian agency, enabling a rapid launch in 2013.

Analytic Tools

Userpilot

MAY 17, 2025

In fact, 52% of users have abandoned a mobile app due to poor localization , and over 60% of B2B buyers say theyll choose a localized product over a more expensive one in a foreign language. Everyone enjoys using mobile apps in their native language.

Analytic Tools

Usersnap

MAY 14, 2025

Whether you’re in product, UX, or strategy, this is your blueprint for a discovery framework that actually moves the needle by connecting user insight to the metrics that drive revenue.

Product Research

Userpilot

MAY 27, 2025

For example: In a B2B SaaS mobile app, you might analyze the funnel from: Sign Up for Trial Complete Onboarding Task 1 Invite Team Member Upgrade to Paid Plan. Top mobile app analytics tools Choosing the right mobile app analytics tool depends on what you need: behavior tracking, funnel analysis , UX insights, or all of the above.

Analytic Tools

Userpilot

FEBRUARY 9, 2025

But recruiting the right participants for these interviews can be tricky, especially when dealing with busy B2B users. Lisa, our UX researcher who shared the same struggle, has utilized Userpilot to find suitable candidates for interviews. By allowing real-time follow-ups, teams can validate why users struggle before problems escalate.

Data Visualization

Userpilot

JULY 22, 2025

For example, CSA Research found that 66% of B2B buyers are willing to pay up to 30% more for a localized product. Neurolinguistic studies show that content delivered in a person’s first language reduces cognitive load and increases emotional resonance. Userpilot helps you deliver that kind of personalized, high-trust experience at scale.

Onboarding KPIs

UX Planet

JUNE 13, 2025

As a designer, you can either specialize in a specific area, like design systems or UX research, gradually growing in seniority and eventually becoming a valued expert or consultant. Unfortunately, due to the nature of design tasks, especially in-house B2B design, it’s often viewed as a supportive function rather than core.

User Testing

Lenny Rachitsky

APRIL 20, 2025

When building AI products, invest as much in UI/UX design as model quality—Windsurf’s experience shows interface changes alone can triple adoption rates. Get your hands dirty with AI tools immediately—the competitive advantage gap between AI tool users and non-users will dramatically widen in the next year.

Software Review

Melissa Perri

JANUARY 4, 2020

Can you just teach us UX?" How do we run it in B2B" Managers are less afraid of experimentation. There will be technical PMs, consumer facing PMs, people who specialize in internal tools vs B2B. You should have stayed at Barclays." 2019: "I'm going to get my MBA so I can be a product manager." We are a real business."

User Testing

Mind the Product

AUGUST 6, 2020

One of the interesting things about developing software in the Business-to-Business (B2B) space is that you often don’t know what users need, even when you think you do. The post The Blind Spots of B2B Product Vendors (And How to Fix Them) appeared first on Mind the Product. Such blind spots may not be entirely your fault.

B2B

Product Talk

NOVEMBER 1, 2023

2024 Product Conference List was first posted on November 1, 2023 at 6:00 am. ©2022 " Product Talk " Use of this feed is for personal non-commercial use only.

Product Research

The Product Guy

APRIL 14, 2018

Keywords: b2b, b2c, Product Management, Recruitment, UX. Keywords: b2b, Fintech, Healthtech, Legal, SaaS. Keywords: Agile Development, App, Backend, Developer, IOS, Product Management, Startup, User Interface Design, UX Design. Each week we highlight some of the recently posted openings.

Customer Experience

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities. In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities.

B2B

The Product Guy

NOVEMBER 9, 2017

A research conducted by Alpha UX found that 25% of Product Manager surveyed wished for a clearer product roadmap and strategy. Alex is a product manager with years of experience in B2B Digital Marketing space. Guest Post by: Alex Hsu (Mentee, Session 4, The Product Mentor) [Paired with Mentor, Addi Regev]. Why do I need a framework?

Framework

The Product Guy

JULY 18, 2019

was responsible for defining timelines with UX, design, and engineering and holding the team to those timelines. Identifying user needs, or customer needs in the B2C environment, is currently a weakness of mine and a skill that is a hallmark of both B2B and B2C product managers. Hence, I am best suited as a Product Owner.

Weak Development Team

The Product Coalition

MARCH 22, 2021

Nowadays, a company can’t compete on level ground with others in almost any field without hiring a UX/UX designer or collaborating with UX agencies. These fields include web design, mobile app development, SaaS, and even B2B products. Demand generates supply, so there appear more and more UX design agencies.

UX

Product Innovation Educators

JUNE 12, 2023

She is the Head of Merchant Growth and Monetization for Google’s B2B ecommerce business, where she is leading efforts to build the next $1B+ B2B business for the company. Requirements are like a contract with engineering and the UX team. Next, we go into UX designing. To help us, Neha Bansal is with us.

User Testing

The Product Guy

JUNE 18, 2020

Now you have a few features that you’ve unified into a single UX–you’re pumped. . Marvin Mathew is a New York based Product Manager with experiences across B2B & B2C–FinTech, SaaS and HealthTech. Clear Benefits: FBL’s provide higher confidence for large releases. FBLs help keep you close to your customer.

Product Research