Userpilot

APRIL 18, 2024

As most traffic comes from mobile users and they have a lower tolerance for poor UX/UI , optimize your pages for mobile devices. Like blog posts, case studies , or webinars. Here’s an example of our blog post about funnel reports in SaaS. An example of a product-led article from the Userpilot blog.

Data Visualization 86

Data Visualization Analytic Tools Feedback Software Marketing 86

Userzoom

APRIL 5, 2018

With that in mind, let’s look at three main categories and use cases that are common in the UX world to help us discern what sample size is typically needed for each: Looking for Usability Issues. We might be doing a disservice to the better UX cause by stating “3 out of 8 users liked this” or “4 out of 6 users preferred this design.”

User Testing 59

User Testing Research Software UX Webinar 59

Userpilot

APRIL 7, 2023

B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers. B2B and B2C clients also differ in terms of their customer base, data sources, sales cycles, and marketing approaches. Their overall satisfaction level with your product.

Data Visualization 86

Data Visualization Analytic Tools Feedback Software Research Software 86

Userpilot

OCTOBER 15, 2022

B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important. Difference between B2C and B2B customer experience. B2B businesses typically have longer and more complex buying processes than B2C.

Customer Experience 92

Customer Experience B2B User Testing Customer Feedback 92

Arpit Rai

OCTOBER 29, 2019

I just realized that I had not cross-posted my responses on the AMA on my Medium blog. What’s the difference between product management in B2B/SaaS and B2C? To be honest, I haven’t worked in the B2C sector. In B2C, it is quite likely that you are an end user of your product (think PMs in Ola, Swiggy etc.). Probably not.

Analytic Tools 52

Analytic Tools Research Software Feedback Software B2C 52

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. To improve its blog strategy, Better Proposals asked its subscriber base which blog types they read the most so they could focus on creating more.

User Testing 92

User Testing Feedback Software Product Research Analytic Tools 92

Userpilot

SEPTEMBER 28, 2022

In the article, we explore what anticipatory design is, discuss its benefits, identify its elements and look at a few good examples in B2B and B2C products. User experience design principles to ”guide” Even if you have access to machine learning algorithms, you still need to pay attention to the basic UX design principles.

Data Visualization 82

Data Visualization Feedback Software Customer Experience Customer Feedback 82

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. The term user persona is mostly used in B2C while product persona is more common in B2B contexts. Works with: Manages a team of developers, UX designers, and QA engineers.

Feedback Software 88

Feedback Software Research Software Analytic Tools User Testing 88

Userpilot

JUNE 19, 2023

Churn rates differ between B2B and B2C, with B2C companies experiencing higher churn (7.05%) than B2B. The post B2B SaaS Funnel Conversion Benchmarks appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog. Churn rate by industry. Image source: Recurly.

Research Software 94

Research Software Analytic Tools B2B Reporting Tools 94

Product Talk

SEPTEMBER 20, 2023

David Krell is the VP of Product at Going (formerly known as Scott’s Cheap Flights), a B2C SaaS company that helps members save between 40–90% off airfare. The product team at Going includes product management, product design, UX research, and a flight experts team. Why Choose Miro?

Data Visualization 251

Data Visualization Analytic Tools Research Software Product Research 251

TryMyUI

AUGUST 3, 2022

This interaction can be between B2B and B2C by using digital technologies. appeared first on Trymata Blog. As the name indicates, it’s an interaction between a user or customer and the employee or company by using digital technologies. The post What is digital experience?

Customer Experience 52

Customer Experience B2C B2B Research Software 52

TryMyUI

AUGUST 3, 2022

This interaction can be between B2B and B2C by using digital technologies. appeared first on Trymata Blog. As the name indicates, it’s an interaction between a user or customer and the employee or company by using digital technologies. The post What is digital experience?

Customer Experience 52

Customer Experience B2C B2B Research Software 52

TryMyUI

AUGUST 3, 2022

This interaction can be between B2B and B2C by using digital technologies. appeared first on TryMyUI Blog. As the name indicates, it’s an interaction between a user or customer and the employee or company by using digital technologies. The post What is digital experience?

Customer Experience 52

Customer Experience B2C B2B Research Software 52

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. We will then explain the benefits of freemium for SaaS and why they work well for B2C companies and not so great for B2B.

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

Good Product Manager

MARCH 19, 2015

In this blog post on the SiriusDecisions blog , I provide four often overlooked techniques worth considering to find non-customers to interview. Read the blog post: Identifying Non-Customers for “Customer” Interviews. One barrier to understanding the needs of non-customers is simply gaining access to them.

Customer Experience 68

Customer Experience User Testing UX B2C 68

Arpit Rai

OCTOBER 29, 2019

I just realized that I had not cross-posted my responses on the AMA on my Medium blog. What’s the difference between product management in B2B/SaaS and B2C? To be honest, I haven’t worked in the B2C sector. In B2C, it is quite likely that you are an end user of your product (think PMs in Ola, Swiggy etc.). Probably not.

Analytic Tools 40

Analytic Tools Research Software Feedback Software B2C 40

Userpilot

NOVEMBER 16, 2022

B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. What is the difference between B2B and B2C marketing automation? What is B2B marketing automation? They both focus on automating recurring tasks, but the approach is different.

Feedback Software 92

Feedback Software Analytic Tools B2B Embedded Analytics 92

Product Talk

FEBRUARY 28, 2024

This would be a much shorter blog post if that were the case! Kelsey Terry is the former Director of Product at Going , a B2C SaaS company that helps members save between 40–90% off airfare. After running through a few iterations this way, they got into mid-fidelity, which is when it made sense to have UX build out some real UIs.

Product Research 239

Product Research Onboarding KPIs Feedback Software User Testing 239

Userpilot

FEBRUARY 16, 2021

B2C apps may have one type of user with a single set of goals, while in B2B you may have 3-5 types of users each with different goals. There Isn’t a Generic User Persona. Source: [link]. For most cloud and SaaS offerings, there are a number of user types. Different preferences and different contexts drive different solution needs.

Customer Experience 98

Customer Experience Analytic Tools Onboarding KPIs Document 98

Userpilot

JUNE 30, 2021

The average free trial conversion rate for B2C is higher than B2B. This is because they have a more intimate experience with your product than someone who visits your website and reads your blog. B2C companies have an industry average of 57%. What is a free trial conversion rate?

Feedback Software 98

Feedback Software Onboarding KPIs Customer Experience Data Visualization 98

The Product Coalition

JUNE 26, 2022

Industry blogging: If you blog in that certain industry you can find a relevant audience and talk to them. B2C vs B2B While the principles of user research are the same for B2B or B2C products, there are some unique aspects to selling a product to another company. Most of these customers will be cold-called above.

User Testing 118

User Testing Customer Feedback Customer Experience Product Research 118

The Product Coalition

JANUARY 25, 2021

Here are 11 things you can do to maintain your product momentum with close to zero development budget: Note : Many of the ideas here were written with B2B products in mind, but I’m sure many B2C product managers will find useful stuff in there as well. Blog posts ?—?your

Product Research 94

Product Research User Testing Customer Experience Reporting Tools 94

Userpilot

JUNE 30, 2021

FullStory is also a product that can be used by various personas: product, UX and engineering teams to name a few. Easy to use products such as most B2C SaaS apps — the UI is simple enough to trigger the initial ‘Aha!’ This will help them later to personalize the experience based on the data collected.

Customer Experience 81

Customer Experience B2C UX Banking 81

Userpilot

MARCH 28, 2022

So in this blog post, we will shed some light on: What product marketing and content marketing are. The different content marketing formats include; website blog posts, videos, social media, podcasts, etc. Website/blog : Userpilot’s blog is a good content marketing example. This is what we are going to uncover today.

Product Marketing 91

Product Marketing Marketing Research Software Feedback Software 91

Userpilot

NOVEMBER 20, 2022

You can also find distinct differences in ACV between B2B and B2C companies. An RJMetrics study revealed that the average B2B user has an ACV of $1,080, which is more than 10 times that of a B2C customer – $100. Note that the sample size is not large enough to represent the SaaS industry as a whole.

Feedback Software 95

Feedback Software Onboarding KPIs Customer Experience Customer Feedback 95

Userpilot

SEPTEMBER 10, 2022

The churn rate for B2B and B2C companies is almost the same, with the former having a slightly higher involuntary churn figure. B2C companies have a voluntary churn rate of 4.04%. Customers also normally cancel subscriptions due to product issues like bugs and bad UX/UI. How big of a problem is involuntary churn?

Feedback Software 89

Feedback Software Analytic Tools Customer Experience User Testing 89

The Product Coalition

SEPTEMBER 4, 2019

Moreover PM must handle tech, UX and business topics with efficiency. For example, a B2B product for developers might need a PO/PM with great technical skills while a pure marketing B2C product with low tech features might not. less than one or two different teams mentioned (UX, dev, marketing, BI…). How did you do it?

Weak Development Team 60

Weak Development Team Product Research User Testing Research Software 60

Userpilot

MARCH 29, 2021

Finally, I’ll comment on an industry benchmark study on activation rates in B2B and B2C SaaS conducted by my colleague – Aazar Ali Shad. How to calculate user activation rate [formula] Challenges with calculating user activation rate What are user activation rate benchmarks in B2B vs B2C SaaS? Let’s dive straight in!

Analytic Tools 52

Analytic Tools Customer Experience Data Visualization User Testing 52

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Social media marketing is often seen as a B2C marketing strategy but it can also work in an enterprise context if you take the right approach. How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB?

Enterprise 91

Enterprise Strategy Marketing Outbound 91

Ask Benny

MARCH 31, 2018

You may be in a B2B company and not experience enough B2C challenges. You may be in a technology company and not experience enough UX challenges. I will continue this line of thought in a series of mini blogs in Product League. The list is endless. What's Next Some other’s thoughts on mentoring: What makes mentorship work.

B2C 87

B2C B2B Startups UX 87

Intercom, Inc.

NOVEMBER 30, 2022

So we got our blog posts and our Twitter threads, and even a few ropey TikToks. Find the slices of your business that perform by things like: Vertical: B2B vs B2C, SaaS vs e-commerce, etc. Some of my best friends are investors (etc.) They started up their Substacks and hired their ghost tweeters, and they got to work.

Engineering 151

Engineering Research Software Onboarding KPIs Customer Experience 151

Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. Rkn2aZaTnw #prodmgmt #prodmktg #ux. Excuses, Excuses!

Events 84

Events Product Research User Testing Customer Feedback 84

Ask Benny

FEBRUARY 26, 2019

You may be in a B2B company and not experience enough B2C challenges. You may be in a technology company and not experience enough UX challenges. I will continue this line of thought in a series of mini blogs in Product League. The list is endless. What's Next Some other’s thoughts on mentoring: What makes mentorship work.

B2C 60

B2C B2B Startups UX 60

Userpilot

AUGUST 30, 2021

Appcues is ideal for non-technical users with limited knowledge of coding as their UX is really good with the downside that their analytics is limited if you are on the Essentials plan. Hotjar is ideal for B2B and B2C product and customer experience teams, web/UX designers, and digital marketers. Who is it for. Who is it for.

Data Visualization 92

Data Visualization Analytic Tools Feedback Software Reporting Tools 92

Userpilot

FEBRUARY 18, 2021

I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. Laura, who’s just starting her new blog with cooking recipes may want to use it to collect subscribers and slowly start growing her newsletter. An engineer can use it too to create scalable flows without coding.

Analytic Tools 96

Analytic Tools Software Review Data Visualization Customer Experience 96

The Product Coalition

APRIL 2, 2019

I spent a year understanding how to build products in a B2C environment, how to measure product success and how to understand what consumers need. Work on your weakness, work on mastering the UX, design process, understand how to work with developers and business team. Attend product meetups like ProductTank and others in your city.

Weak Development Team 60

Weak Development Team Consulting Product Management Product Manager 60

Good Product Manager

FEBRUARY 9, 2020

You can read a summary of the findings in this blog post — What Are The Top Product Management Leadership Priorities For 2020? How is #b2b #prodmgmt different than #b2c ? Good for #ux #cx #prodmgmt #prodmktg [link]. We had a great response — thanks to all who participated! — and the results are now available.

Events 60

Events Leadership Marketing Product Management 60