B2C Branding Events Messaging 
Intercom, Inc.
MARCH 11, 2021
On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.
Intercom, Inc.
OCTOBER 13, 2022
Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. What follows is a lightly edited transcript of the event. We’re excited to share five brand-new product announcements with you today. The last year hasn’t been easy.
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Mixpanel
APRIL 18, 2024
For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. They’re the end consumers of this training, after all.
Intercom, Inc.
AUGUST 20, 2020
From public events to social media likes, the way we measure success can often be deceptive, and indeed outright harmful. What I tell people – particularly when it comes to brands – is that I see myself as like a consumer-facing anthropologist. Short on time? You can be described as many things.
Userpilot
JUNE 27, 2022
There are seven common channels for developer marketing: in-app guidance , in-app knowledge bases , blog posts, tech events, Stack Overflow forum, Slack, and Hacker News. For instance, a marketing message for a developer will not apply to a product manager. Traditional B2B or B2C or B2B2C marketing won’t work on developers.
The Product Coalition
JANUARY 25, 2021
Here are 11 things you can do to maintain your product momentum with close to zero development budget: Note : Many of the ideas here were written with B2B products in mind, but I’m sure many B2C product managers will find useful stuff in there as well. When there are no new developments occupying the majority of your time?
Intercom, Inc.
DECEMBER 21, 2021
In February 2021 Intercom’s CEO Karen Peacock and recently appointed CRO Leandra Fishman spoke at an internal staff event event and we wanted to share some of the highlights with you. Later’s Farhan Virji on adapting B2C support strategies for B2B teams. Lessons learned on leadership with Karen Peacock and Leandra Fishman.
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