Product Talk

SEPTEMBER 1, 2021

Lisa and her team were able to convince their leadership to allow them to run a one-month beta launch with a limited set of customers to test out their new feature. Our ultimate goal at Human API is to have a B2C play where we create a marketplace for the consumer to do even more with their health data,” says Lisa. Leadership.

Product Research 218

Product Research User Testing Technical Review Data Visualization 218

The Product Coalition

FEBRUARY 28, 2023

Georgie Smallwood According to her LinkedIn post, product is one of her favorite topics to discuss, and in light of the past few pandemic years, she admits that it has been quite the product leadership learning experience. I came in as a campaign manager, media coordinator, and I just grew in that leadership role because we were scaling.

Presentation 106

Presentation Customer Experience Technical Advisors Advertising 106

Intercom, Inc.

DECEMBER 21, 2021

Throughout the year, we’ve talked to business leaders, experts, and pioneers about all kinds of topics: from creating world-class customer experiences to the challenges of running a business during the pandemic, from being an ally and addressing gaps in diversity to building technical leadership careers. Climbing the leadership ladder.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

The Product Coalition

JUNE 15, 2020

It’s cheaper, reaches more people, and has proven results for SaaS, B2B, and B2C companies. You might also be interested in: How to Get a Product Management Job at Slack Pinterest: B2C Product-Led Growth Advocates for product-led growth often point to Pinterest as a shining example of how it’s done, and the incredible results you can achieve.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

Mind the Product

APRIL 10, 2017

Big companies have spent millions investing in these practices in a heroic effort to modernize the way they develop products. Burndown charts galore, task flow diagrams, card throughput, developer efficiency metrics. Discovery work is relatively new to our world in the context of developing product. Respect the craft a little.

Agile 194

Agile Research Software Product Research Customer Experience 194

People-First Product Leadership

DECEMBER 4, 2023

Throughout the post, I provide practical tips and steps for developing these strategic elements, setting the foundation for further strategic planning. Do the points above apply to both B2B and B2C? Here is a detailed template for developing your business strategy. Thanks for reading People-First Product Leadership!

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Ronke PM

FEBRUARY 10, 2023

Empathy for our customers is a considerable measure of the recipe for creating and developing products that include these characteristics and qualities. They feel like they are a part of the team and company and are contributing to their development, so everyone can continue to have a seat at the table.

Product Management 52

Product Management Product Manager Customer Experience Management 52

NextBigWhat

JULY 30, 2020

These are experts in customer development. Larger companies that aggressively pursue the development of new products (think Atlassian vs. Slack) are more likely to have this role. It’s up to great product leadership to identify which type of PM role any individual would succeed in and put them there. This is not their fault.

Product Management 52

Product Management Product Manager B2C User Testing 52

Mironov Consulting

JUNE 27, 2020

B2B is lumpier than B2C.). Sales teams learn from each other what’s acceptable, so there will be dozens of other untracked, unsized, unplanned, poorly defined promises that somehow surprise the development/product team. Otherwise, we sacrifice the trust of our development team. Our word is our bond. That shouldn’t be hard.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Mind the Product

JANUARY 8, 2018

This may vary by industry – most B2B product managers are in more regular conversation with their customers than B2C product managers, however the impact of this feedback on B2C businesses can often be greater. Step one is carving out the time: block out the time on your calendar and stick to it. Evangelize Internally.

Data Visualization 111

Data Visualization Analytic Tools Customer Feedback Product Research 111

ProductPlan

OCTOBER 1, 2020

Agile Leadership Summit. This event may have gotten its start as an ancillary part of the Agile+DevOps Leadership Summit, but for Agile product leaders, this is the main event. Billed as the largest product management/product developer conference in the world, Product World is all about getting stuff built. Product World.

Research Software 86

Research Software Onboarding KPIs Technical Review Agile 86

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. I see product management reduced to a gopher for development and a clean-up function.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Amplitude

APRIL 11, 2019

There’s no perfect, one-size-fits-all leadership model. I collaborated recently with a frustrated designer trying to advocate for more access to behavioral analytics in her organization (massive scale B2C). This is where things get very messy—where empowered cross-functional product development teams play and win.

Data Visualization 112

Data Visualization User Testing B2C Customer Experience 112

Gainsight

NOVEMBER 23, 2022

For every new customer, the onboarding experience will start within the community as a first step to customers developing a habit of finding their information in the community. According to their executive leadership, Community is a must-have. Bynder uses its community as a core part of its digital-led strategy. The ultimate goal?

Feedback Software 52

Feedback Software Technical Review B2C Customer Experience 52

The Product Coalition

JUNE 17, 2019

Generally speaking, junior Product Managers whose day-to-day centers around the “heads down” Product Owner work for their scrum team will likely be strong in the bottom half of the skills, and if they’re working on a B2C product that likely leans to the bottom-left. An internal tools Product Manager likely skews to the bottom-right.

B2C 68

B2C Framework Data Visualization Analytic Tools 68

BrainStation Product Management

MAY 7, 2019

At its core, the role of Product Manager means you are responsible for every stage of the product development, from ideation to release, and beyond. So I help to plan releases, and work with our development team and Designers.”. At Oscar Health, they focus on the user to drive their product development.

Data Visualization 68

Data Visualization User Testing Analytic Tools Research Software 68

Revulytics

SEPTEMBER 18, 2019

In his webinar, experienced B2C and B2B product leader Tim Herbig , author of Lateral Leadership: A Practical Guide for Agile Product Management , shows how to be a data-informed product manager. My team was tasked with developing a completely new feature for a new user group. Does that mean I have to give up Spotify or Netflix?

Data Visualization 75

Data Visualization User Testing Information Product Research 75

Centercode

JUNE 26, 2019

Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum. Collaborating with customers is critical in the development and success of their products.”.

Feedback Software 40

Feedback Software User Testing Customer Feedback User Friction 40

Centercode

JUNE 26, 2019

Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum. Collaborating with customers is critical in the development and success of their products.”.

Feedback Software 40

Feedback Software User Testing Customer Feedback User Friction 40

The Product Coalition

DECEMBER 11, 2023

The way to do it is to work closely with a few such customers (those who represent your ideal customer profile) and develop the product as well as the value proposition together with them. This is a long stage of the ongoing development of the product as well as refinement of the value proposition and the ICP definition itself.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

The Product Coalition

JUNE 7, 2019

For instance, they taught me how to use Photoshop but it wasn’t deep enough or developed in context. Likewise, dealing with B2C or B2B customers completely alters your approach to product development and improvement. Of course, I was interacting with developers all the time. We use JIRA to manage development efforts.

Data Visualization 60

Data Visualization Customer Experience Analytic Tools Customer Feedback 60

Mind the Product

JANUARY 22, 2018

It’s the foundation that, for instance, powers a website and allows developers to add pages and features. Although I’ve written this post in the context of replatforming a high-traffic B2C website, many of the principles can apply to other situations like apps or B2B systems. Three key Recommendations. The learning point?

Research Software 106

Research Software Reporting Tools Weak Development Team Product Research 106

Mind the Product

SEPTEMBER 11, 2017

This may be generalised in the case of B2C where requests can come as an aggregate of user information, or it may be incredibly detailed and specific, especially for those working in the B2B sphere where your users are not shy about asking for what they want. Focus on Interests, not Positions. Conclusion.

Product Management 113

Product Management Product Manager B2C Management 113

Andrew Chen

JULY 25, 2019

And also that you might not be as patient and let something develop, since your perceived opportunity cost is high. Tradeoffs between B2B versus B2C companies. Leadership and Self-Deception. The 15 Commitments of Conscious Leadership. Justin ended up picking a new startup because it’s the #1 vehicle for personal growth.

Research Software 87

Research Software Feedback Software User Testing Startups 87

Innovatemap

OCTOBER 31, 2019

The company started with consumer water testing kits, but pivoted from this B2C model to take a B2B focus on water quality in school systems. 120WaterAudit’s leadership team knew the importance of bringing user experience driven technology to the antiquated, paper-and-spreadsheet-driven industry of water quality management.

Feedback Software 40

Feedback Software Demo Data Visualization User Testing 40

Mind the Product

NOVEMBER 27, 2017

Observations of a B2C startup product manager working in enterprise. A startup, finding its feet and learning how to stand, should by certain logic be less wise, less capable and less developed than its older, wiser counterparts. I once heard an anecdote about a very young child being told a story about a very old man.

Enterprise 91

Enterprise Startups Customer Experience Product Management 91

Mind the Product

OCTOBER 19, 2016

Second, the product manager’s delivery requirements will usually be the big development items in an organisation’s technology roadmap. As such, the majority of the organisation’s development, roll-out and training effort will be spent implementing activities directed by the product manager. The theory’s great, but….

Product Management 81

Product Management Product Manager Technical Review Customer Experience 81

Gainsight

APRIL 17, 2019

Companies had to rethink product development to embrace Agile and DevOps. I fully believe in the concept of servant leadership. We couldn’t do any of the basic user analytics that I know my friends at B2C companies did in their sleep. Business has changed. CEOs need to change too. But what does a CEO need?

Analytic Tools 79

Analytic Tools Feedback Software Data Visualization Customer Experience 79

Product Bookshelf

FEBRUARY 13, 2017

Product Management for Dummies has a lot of detail regarding product launches, which is a critical step in the process for B2C and B2B products. You’ll find a lot of great advice and fine points of product leadership. You now have two choices: Spend a lot of money developing it before you talk to a customer at all.

Product Management 81

Product Management Product Manager Management Management 81

BrainStation Product Management

MAY 7, 2019

BrainStation offers Online Live Certificate Courses in data, design, development, marketing, and product management. At its core, the role of Product Manager means you are responsible for every stage of the product development, from ideation to release, and beyond. Here is a recap of some of the things they had to say.

Data Visualization 40

Data Visualization User Testing Analytic Tools Research Software 40

Userpilot

JULY 30, 2021

It’s the ultimate interdisciplinary role and is often considered “the glue” that holds a product development team together. Type of product (B2B, B2C). Product leadership style. The development of any product starts with ideas. This feedback loop needs to be integrated into the product planning and development processes.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Userzoom

DECEMBER 20, 2017

We have seen several Researchers and Designers demonstrate value within their organizations and have climbed career ladders into leadership positions. Yes, it is true that Enterprise Applications, even employee facing applications, have been trying to catch up with B2C consumer facing applications and websites. But it’s slow progress.

Data Visualization 50

Data Visualization User Testing Research Software Customer Experience 50

ProductPlan

AUGUST 23, 2022

Those people will attempt to use the product to solve problems, improve processes and outcomes, or—for B2C products —to simply have a little fun, distract themselves, connect with others, or learn something new. They can inform stakeholders and developers about the meaningful difference a particular change, feature, or initiative will have.

User Testing 52

User Testing Research Software Feedback Software Product Management 52

ProductPlan

JANUARY 17, 2023

You may also be thinking, “But Steve Jobs said he didn’t talk to customers, and Apple created some of the coolest products out there under his leadership.” These specific solutions may lean a bit toward B2C scenarios, and UsabilityHub is oriented more toward putting prototypes or other designs in front of users for a reaction.

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Business Acumen Institute

SEPTEMBER 4, 2019

Senior leaders and middle-level managers alike need to understand the multi-faceted approach to the improvement of business acumen; that each dimension is related to the other, and that this “layering” (see the model) is an effective way to target individual and organizational development activities. 3: Channel Performance.

Research Software 40

Research Software User Testing Product Research B2C 40

Gainsight

JANUARY 8, 2019

Inspiring sessions, professional development—and did we mention they’re expecting 30,000 attendees this year? Pulse tracks offer cutting-edge best practices, thought leadership, and real-life case studies and use cases. Whether you’re in B2B or B2C, a startup or a Fortune 500 company, you’ll find relevant content at Dreamforce.

Events 45

Events Inbound Data Visualization B2B 45