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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers.

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The Value Assessment Framework (Part 2)

The Product Coalition

Your product’s value needs to be defined, delivered, and perceived as such by your customers. If this isn’t challenging enough, what your customers want and need varies based on their profile and maturity with your product. If you are in B2B, the profile is most likely a market segment (company sizes, industries, etc.).

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Jobs to be Done Interview Tips for Product Managers

The Product Guy

I served teachers, students, and administrators, each group with specific product needs and goals. In my new PM role at a large B2C, I felt lost. I’ve used the job to be done framework to clarify for other members of our team the problem we’re solving for customer. John Kresse is a mobile product manager at Barnes & Noble.

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Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Through the segmentation process, we found that a B2B versus B2C distinction was sufficient to capture differing needs.

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North Star Metric: What Is It And How to Find Yours [+10 B2B and B2C examples]

Userpilot

And should you, as a product manager care about it? What difference does it make if your product is B2B or B2C? What is a good framework to use when creating a good North Star Metric for SaaS? What are some examples of North Star Metrics from top B2B and B2C SaaS companies? B2C North Star Metric example.

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What 14 startup investors and advisors taught us about chasing (and finding) product-market fit

Mixpanel

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Every business is unique, and metrics frameworks apply differently 5.

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The Best of Lenny’s Newsletter 2023

Lenny Rachitsky

I want to hone my product skills Fundamentals Mission → Vision → Strategy → Goals → Roadmap → Task 🎖️ How to develop product sense How to get better at product strategy (plus this and this podcast episode) How to get better at influence How to get better at communication: The Minto Pyramid Principle and (..)