Mind the Product
JUNE 28, 2018
In both cases your software product is used by humans, but an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different. They will want reassurances around privacy, security, and data management.
The Product Coalition
JULY 18, 2021
Creating a product strategy is almost never a matter of answering a few simple questions and figuring it out. Being very pragmatic, he hates stale discussions and so in almost every meeting we have, he keeps questioning the process that will lead us to the right product strategy. Sounds confusing? The primary reason W.
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The Product Manager Coach Blog
MAY 7, 2024
Navigating the world of product management can be overwhelming, especially when trying to understand the different roles and responsibilities. Two positions that often cause confusion are Staff Product Manager and Senior Product Manager. What is a Staff Product Manager?
The Product Coalition
OCTOBER 12, 2020
In our world, this would have been considered a great product strategy. As you are reading this, replace Ford’s car with your own product. No product serves everyone. If your product is for “everyone” (in B2C) or “every SMB/Enterprise” (in B2B), think again. Instead of being special, it was very specific.
The Product Coalition
JULY 19, 2022
For some companies, these customers can be B2-B customers, and for some companies, they are B2C. For some users, it can be providing the best customer support, on-demand priority customer support, advanced product features, or personalized product features and experiences.
The Product Coalition
JANUARY 27, 2024
In the past decade, the field of product management has evolved, shedding much of its earlier ambiguity. The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. In both cases, there should be a proper high-level product vision and a product roadmap.
The Product Coalition
FEBRUARY 3, 2022
This article provides analytical framework and tactical steps to collect targeted customer feedback to improve B2B SaaS products. The same approach with a few alterations can be replicated for B2C SaaS products as well. For B2B products, the cohort could be revenue cohort*, number of users per customer cohort*, time period, etc.
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