Intercom, Inc.

MARCH 13, 2019

How to expand your market. There are three ways companies typically expand their market: By expanding to other verticals. In B2C, that is companies who start with a high end product and then create simpler or less expensive versions of it. For example, I used to lead small business products at Intuit. Be ruthless.

Marketing 172

Marketing User Testing B2C Enterprise 172

Intercom, Inc.

MARCH 22, 2018

million round of venture funding from First Round Capital and others, scaled the team, got somewhat of product/market fit, but ended up selling early to TaskRabbit. Upon joining that team, I led online marketing and user acquisition growth for about a year. Adam: Did Thumbtack also reach product/market fit faster?

Analytic Tools 189

Analytic Tools Reporting Tools User Testing Data Visualization 189

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing strategies also tend to use a flywheel model rather than a funnel structure.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Userpilot

MAY 27, 2025

As a lifecycle specialist in B2B growth, youll drive the strategies that accelerate time to value and expansion, rigorously test them, and scale what works. A person who was focused on B2C products. Requirements 5+ years product-led growth experience in SaaS – ideally in high-growth, global companies.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. How many is a few?

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

The Product Coalition

OCTOBER 18, 2020

for example, simplifying the registration process in B2C or better lead qualification in B2B. Here is a general scheme of how it works (this is for B2B which is usually more complex in this respect than B2C since it involves more people): marketing needs to bring in leads who have the specific problem the product can solve.

User Testing 152

User Testing B2C Customer Experience Weak Development Team 152

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Here are some thoughts on company-wide structural differences and how we product managers get our work done. It’s a more precise, if less emotional, version of a May talk for Lean Product/UX SV meetup.

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Userpilot

FEBRUARY 24, 2025

B2B Product Managers with no B2C experience. Requirements 6+ years of Product Management experience with a proven record of successfully launching and scaling platforms. Salary $165,500 to $248,700 + stock options Apply here Recommended candidates for product manager roles in data-driven companies Now, lets turn the table.

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

Lenny Rachitsky

DECEMBER 12, 2023

I want to grow my product Growth strategy The Racecar Growth Framework Choosing your north-star metric 🎖️ Winning at SEO (plus podcast ) 🎖️ Winning at content-driven growth Picking a wedge Come up with growth ideas Growth ideas Generating buzz Optimize funnels Improving retention Improving conversion Increasing virality (..)

User Testing 114

User Testing B2C Product Research B2B 114

Mironov Consulting

SEPTEMBER 14, 2020

They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity. First, I observe that product titles and roles vary wildly across companies: there’s no consistency even within a segment. Each department wants to hire in its own image. Let’s unpack.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Fractional CTO 145

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. They’re the end consumers of this training, after all.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Intercom, Inc.

NOVEMBER 7, 2019

Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets. We’re present on three core markets in Europe: France, UK, and Germany as well as other countries such as the Nordics and Spain, with 1,500 customers that we serve.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product Marketing is one of the most collaborative roles within an organization.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Userpilot

OCTOBER 15, 2023

A growth marketer is a professional who leverages experimentation and optimization techniques to increase customer lifetime value, drive retention, and fuel business expansion (referral programs, upsells, etc.). In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization User Testing 105

Userpilot

APRIL 24, 2025

Your decisions will be backed by data-driven insights, leveraging A/B testing and user research to optimize the engagement loops and retention strategies that keep users inspired and returning again and again. Professional interests Prarthana is passionate about building intuitive, data-driven SaaS products and communication platforms.

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

Userpilot

JULY 5, 2022

Small but regular improvements are a more reliable way to achieve product-market fit. While innovating in small increments, you continue generating income from your product. This is harder when you dramatically overhaul big parts of your product at once. Achieve product-market fit faster… and keep it.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Mind the Product

OCTOBER 19, 2016

It seems to me that the problems for a product manager come from three main areas: Incomplete understanding of market or competitors. Making a decision without knowing the impact on our core customer segments (B2C) or our biggest customers (B2B) means we will be at risk of delivering something that is perhaps irrelevant or irritating.

Product Manager 123

Product Manager Product Management Technical Review Customer Experience 123

Lenny Rachitsky

MARCH 5, 2024

The number of hours required to prepare for a successful campaign varies based on the stage of your product, your experience with PH, and who your users are (i.e. B2B versus B2C). Product Hunt is a powerful signal on what the market wants, and it’s worth finding that out as soon as possible.”

Startups 132

Startups Feedback Software Onboarding KPIs Customer Experience 132

Melissa Perri

MAY 5, 2016

A Successful Start I learned about Minimum Viable Products like 99% of other Product Managers - through The Lean Startup by Eric Ries. Testing products before you build them? The CEO of our ecommerce company approached me with a new product idea that was going to increase engagement and sell more items.

User Testing 120

User Testing Feedback Software Customer Experience Research Software 120

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Product personas help product managers keep alignment between the product and its vision.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Mironov Consulting

FEBRUARY 6, 2020

Many of underlying B2C assumptions don’t work for B2B: The buyer is the user. Products are easy to try or test before purchase. This makes sense when most outbound spending is through Marketing (not field sales) and we can isolate campaigns or messages or channels with enough volume to accurately compute CAC.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

The Product Coalition

AUGUST 6, 2023

Julian Dunn Julian Dunn, Head of Product at Airtime Rewards Tremis: Julian, what does Airtime Rewards do, and what do you do in your role as Head of Product? As Head of Product, I cover both B2C and B2B technologies. My past work experience includes working in eCommerce & health tech.

Research Software 148

Research Software Reporting Tools Product Research User Testing 148

Userpilot

NOVEMBER 25, 2021

Test product-market fit with PMF surveys. Add a feedback widget inside your app for continuously collecting insights about different features of your product. In return, use the insights collected to improve your product and the user experience: prioritize roadmap based on user requests (where appropriate).

Feedback Software 98

Feedback Software Analytic Tools User Testing Data Visualization 98

Intercom, Inc.

JANUARY 20, 2022

don’t just help test the team’s momentum, they also help point out where the bottlenecks are. If you have any kind of good product-market fit, you will get copied, and once you get copied, there’s no reason to pick you over other companies. And once momentum decreases, it’s a lot harder to speed up. Slowness is viral.

Feedback Software 250

Feedback Software Reporting Tools Product Research Data Visualization 250

Userpilot

JULY 16, 2021

Product-Market Fit (PMF). Net Promoter Score (NPS) keeps track of your product’s user sentiment and how likely your users are to recommend your product to their friends, typically on a score of 1-10 (where 10 means most likely). They are running into issues with your product. Customer Satisfaction Score (CSAT).

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Intercom, Inc.

JULY 5, 2018

We’re not into B2C, we’re not into IoT, we’re not in health tech; we’re hyper-focused, and that’s also what allowed me to step into this role after being an operator for the last 20 years. Doug: First, you have to create a template for marketing that reorients the way in which they build decks.

Technical Review 172

Technical Review Development Team Review Customer Experience User Testing 172

The Product Coalition

FEBRUARY 11, 2023

Product Market Fit (PMF) Knowing your Target Audience Competition & Demand Find the Distribution Channel Product Market Fit (PMF): A Product Market Fit (PMF) is a way knowing what problems your product will solve. Typically there are four steps to creating a detailed GTM Strategy.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Intercom, Inc.

JULY 5, 2018

We’re not into B2C, we’re not into IoT, we’re not in health tech; we’re hyper-focused, and that’s also what allowed me to step into this role after being an operator for the last 20 years. Doug: First, you have to create a template for marketing that reorients the way in which they build decks.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163

Userpilot

MAY 19, 2021

SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. Dofollow.io’s Online Community That Helps Them Test Out Their Product Ideas. Use A/B split tests to see what content resonates best with your audience.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Brian Balfour

JULY 5, 2017

In the introduction to this series I made the point that Product Market Fit isn't the only thing that matters. It is actually only one of four fits needed to grow a product to $100M+ in a venture-backed time frame. Why we should be thinking about it as Market Product Fit. See who opens and clicks on your emails.

User Testing 76

User Testing Customer Experience Product Research Startups 76

Userpilot

JULY 30, 2021

The product manager role can vary greatly, especially because of factors like: Company size and company culture. Type of product (B2B, B2C). Adjacent roles (customer success, design, product marketing, etc.). Product leadership style. In general, these are the responsibilities of a product manager.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Mironov Consulting

JULY 27, 2023

 Product folks spend at least half of their time with their maker teams (product, engineering, design) trying to build and ship software that’s of broad interest to the market segment.  Plus  And that supported customer use cases have to match a limited list that we’ve tested or believe will work.  Product

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Andrew Chen

JUNE 25, 2019

Question: What’s the simplest way you can test a referrals offering? After calling and activating 100 listings in a market, we then drove demand there to see what converted. Stage : Early-stage for B2C, an evergreen lever for B2B. product, marketing, engineering, data science, design, content, and finance.

User Testing 111

User Testing Customer Experience Research Software Feedback Software 111

The Product Coalition

MARCH 26, 2019

Once the problem-solution fit has been identified and your proposed minimum-viable product (MVP) inspires enough confidence in you to move forward to the next step, you start building the product and look for a product-market fit (PMF)?—?the This is because, for most for B2C products, the user is also the customer.

Enterprise 64

Enterprise User Testing Analytic Tools Research Software 64

Sachin Rekhi

AUGUST 23, 2015

One of the most critical aspects of finding product/market fit in the earliest stages of a startup is identifying and targeting your ideal customer. Firmographics : specific attributes of the company that you are targeting, including industry, employee size, department size, business model (B2B vs B2C), and more 5.

User Testing 60

User Testing Data Visualization Customer Feedback Customer Experience 60

Userpilot

FEBRUARY 7, 2024

Tracking your free trial conversion rate is important for benchmarking against competitors, evaluating product-market fit , and conducting segment analysis on users. An opt-in free trial allows users to experience the product for a limited time without sharing their payment details. to 29% depending on the industry.

Customer Experience 52

Customer Experience User Testing Onboarding KPIs B2C 52