Mind the Product

FEBRUARY 27, 2018

You have to invest skillfully to test these assumptions. The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Reduce the Costs of Failure.

User Testing 98

User Testing Product Research Product Marketing Testing 98

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 97

B2B User Testing Research Software Analytic Tools 97

Userpilot

JULY 5, 2022

Small but regular improvements are a more reliable way to achieve product-market fit. Incremental innovation gives you time to listen to user feedback. This is harder when you dramatically overhaul big parts of your product at once. This makes the product loved by our users ( check G2 reviews ).

Feedback Software 92

Feedback Software Analytic Tools Research Software Product Research 92

The Product Coalition

APRIL 25, 2018

3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. User = Buyer Sounds obvious right?

B2C 60

B2C B2B Feedback Software User Testing 60

The Product Coalition

FEBRUARY 11, 2023

We discussed business ideas, researched options for funding, and most importantly, we supported each other. Product Market Fit (PMF) Knowing your Target Audience Competition & Demand Find the Distribution Channel Product Market Fit (PMF): A Product Market Fit (PMF) is a way knowing what problems your product will solve.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

OCTOBER 15, 2023

TL;DR Growth marketing focuses on enhancing customer lifetime value and retention through continuous experimentation and optimization. While a growth marketer emphasizes experimentation to drive growth and bolster retention, a product marketer centers on activation and adoption.

Analytic Tools 96

Analytic Tools Feedback Software Data Visualization User Testing 96

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product Marketing is one of the most collaborative roles within an organization.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. In the Product-Led Era, your product is often the best driver of customer acquisition. What Is Freemium?

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Product Talk

MAY 13, 2020

By the time you see revenue (or a lack of it)—whether it’s in a dashboard, cash in the bank, or a cancellation notice from a churned customer—it’s too late to take corrective action. Your product team or company already made the choices that led to this moment. It’s something that already happened.

Product Research 355

Product Research User Testing Customer Experience Feedback Software 355

Userpilot

FEBRUARY 7, 2024

That’s because an integral component of the product-led growth strategy is your ability to convert a free trial user into a paying customer. TL;DR The free trial conversion rate is the percentage of free trial users that convert into paid customers at the end of their trial period.

Customer Experience 52

Customer Experience User Testing Onboarding KPIs B2C 52

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 91

Feedback Software Analytic Tools B2B Embedded Analytics 91

The Product Guy

FEBRUARY 3, 2019

I prided myself on knowing my customers. I served teachers, students, and administrators, each group with specific product needs and goals. When I built a new feature, I knew exactly who would benefit from it and knew who to call for feedback. In my new PM role at a large B2C, I felt lost.

User Testing 124

User Testing Customer Feedback Product Management Product Manager 124

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. of product managers report to the CMO (the most), while 6.7% Any objections?

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Userpilot

JANUARY 25, 2021

User persona templates are a shortcut to creating a user persona from scratch for your SaaS business. Contrary to conventional wisdom, for B2B SaaS, you don’t need to fill in every little detail about your user like their favorite food or where they went to school to create a user persona – it’s not a dating profile.

Analytic Tools 54

Analytic Tools Research Software User Testing Customer Experience 54

Good Product Manager

MARCH 29, 2016

How Product Teams Understand Customer Needs for Innovation. My colleague Rachel Young and I have been conducting research for the past year on how b-to-b organizations understand customer needs and apply them to product innovation. Upcoming Product Management and Product Marketing Events.

Events 84

Events Product Research User Testing Customer Feedback 84

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Melissa Perri

MAY 5, 2016

Testing products before you build them? I was now going to build things that mattered to my customers. I was tired of building products that no one used. He wanted to implement a Twitter-like feed so that the celebrities, who sold products on our site, could also post about their lives. Customers were pissed.

User Testing 120

User Testing Feedback Software Research Software Customer Experience 120

Userpilot

JULY 16, 2021

This can give you valuable insights into product growth and user engagement. In this article, we’ve compiled the key metrics for your SaaS product that help you measure customer satisfaction, user activation, retention, product adoption, and growth. What metrics can be used for SaaS products?

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic. But is it enough?

User Testing 102

User Testing Workshop B2B Leadership 102

Lenny Rachitsky

DECEMBER 21, 2023

Finding reference customers is the fastest path to achieving product-market fit. Find 6 to 8 B2B customers, or 15 to 25 B2C customers, and make something they are willing to recommend to other people. Also, consider their interest in engaging with you as a demand signal.

CTO Coach 65

CTO Coach Product Management Product Manager Product Research 65

The Product Coalition

AUGUST 6, 2023

Based on experience, these are usually the topics discussed at standups: What work and/or research did you do yesterday? What work and/or research will you do today? And if time permits, some of the following can be discussed, or taken offline and discussed further: Any user stories anyone believes they won’t be able to complete?

Research Software 135

Research Software Reporting Tools Product Research User Testing 135

The Product Coalition

OCTOBER 11, 2019

If you want to give your customers what they want, you’ll need to know how to ask them. If you’re starting a business or working on a new product, there are efficient ways to save yourself from unexpected things happening?—?like like your product failing and you losing money. like your product failing and you losing money.

User Testing 60

User Testing Customer Feedback Customer Experience Feedback Software 60

Good Product Manager

MARCH 29, 2016

How Product Teams Understand Customer Needs for Innovation. My colleague Rachel Young and I have been conducting research for the past year on how b-to-b organizations understand customer needs and apply them to product innovation. Upcoming Product Management and Product Marketing Events.

Events 60

Events Product Research User Testing Customer Feedback 60

The Product Coalition

FEBRUARY 5, 2023

Pivots are a peculiar type of change designed to test a new fundamental hypothesis. It is a change in either the product, the customer, or the strategic direction of the business. It is ignited by market findings and trends, competitive changes, or shortcomings in the original strategy. As we are in it for the customer.

Feedback Software 78

Feedback Software User Testing Customer Feedback Customer Experience 78

The Product Coalition

FEBRUARY 4, 2024

Your product’s value needs to be defined, delivered, and perceived as such by your customers. If this isn’t challenging enough, what your customers want and need varies based on their profile and maturity with your product. Do all of your customers use it the same way and for the same purpose? Likely not.

Framework 123

Framework Reporting Tools Definition B2C 123

Userpilot

JULY 30, 2021

Different types of product managers. Challenges of the product manager role. Upsides of the product manager role. The product manager role is responsible for understanding what customer problems to solve and what success looks like for a product. What does a product manager do? Let’s dig in!

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Intercom, Inc.

MARCH 13, 2019

During your first wave of growth, your initial customers are very important. You have to build a product that solves a problem and works well for them. You have to figure out how your product can solve that same problem, but for a broader set of customers. How to expand your market. Be ruthless.

Marketing 171

Marketing User Testing B2C Enterprise 171

The Product Coalition

JANUARY 17, 2022

Product Can you tell if your product is on the right track? It’s easy to answer whether you have a product/market fit: can the revenue your customers pay for your product sustain (or even grow) your business?

User Testing 118

User Testing Product Marketing Marketing Software Review 118

Brian Balfour

JULY 18, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. In part three, I covered Product Channel Fit - that products are built to fit with channels, channels are not built to fit with products.

User Testing 65

User Testing Outbound B2B Inbound 65

Userpilot

DECEMBER 21, 2022

Product analytics is the process of tracking and analyzing how users interact with the product or services. Product analytics help you understand customers better, identify trends, and find friction points that block the customer journey. What is Product Analytics? Let’s take a quick look.

Analytic Tools 90

Analytic Tools Onboarding KPIs Data Visualization Embedded Analytics 90

Ask Benny

JULY 1, 2019

While they learn the market they usually ask a lot of laymen questions that can highlight areas in which disruption can happen. I encourage companies to try and make their product management team as diverse as they can with different expertise from different markets. The same goes for company types.

Product Management 78

Product Management Product Manager Weak Development Team B2C 78

Intercom, Inc.

MARCH 12, 2020

What hasn’t changed is people’s innate desire to be treated as the valued customers they are while having their problem solved. There are now more ways than ever to help your customers solve their problems. Customers don’t mind knowing it’s automated, but they like it when the experience feels natural and personalized.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Pragmatic Marketing

JANUARY 13, 2020

Perhaps you’re a product marketer, product manager or data scientist. Perhaps you recently negotiated the purchase of new software, outsourced a research product or hired an agency to help with product or content design. ” Not providing user reviews and referrals.

Research Software 91

Research Software User Testing B2B Software Review 91

Pragmatic Marketing

JANUARY 13, 2020

Perhaps you’re a product marketer, product manager or data scientist. Perhaps you recently negotiated the purchase of new software, outsourced a research product or hired an agency to help with product or content design. ” Not providing user reviews and referrals.

Research Software 91

Research Software User Testing B2B Software Review 91

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . You’d only need one marketing channel to find your users. In doing so, you’ll be able to unlock other hidden user personas that you hadn’t accounted for previously. What is the Customer Lifecycle?

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Userpilot

MARCH 21, 2024

How do you even know if you have no clue what your ideal customer looks like? That’s why you need a customer profile template. Read on to find out the different types that make a customer profile, how you can create a customer profile template in 5 steps, and some customer profile examples.

Data Visualization 95

Data Visualization User Testing Customer Experience Customer Feedback 95