Product Talk

MAY 15, 2024

In each instance, Ellen found a solution that didn’t require too much time or technical know-how to set up. While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. Essentially, Ellen wanted to test the risky assumption that the output was good and the app was useful to people.

Product Research 336

Product Research Feedback Software Analytic Tools User Testing 336

Userpilot

MARCH 30, 2025

Ask users to leave reviews on the app store to add social proof to your app. Asking current users to review your app to increase trust and encourage the algorithm to display your app to more users. comparison posts, product lists, reviews, etc.) For B2C, TikTok and Instagram creators often drive the most impact.

Research Software 65

Research Software User Testing Customer Experience Customer Feedback 65

Mironov Consulting

AUGUST 8, 2017

Especially in B2C or B2B2C markets where our tech is part of a long value chain: perhaps our software helps some employee collect data to tune a service that improves delivery of some consumer product… Creating real-world value is a multi-step process involving many players. Bonus points for clarity. Just this once.

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

Product Talk

SEPTEMBER 20, 2023

David Krell is the VP of Product at Going (formerly known as Scott’s Cheap Flights), a B2C SaaS company that helps members save between 40–90% off airfare. Tweet This David uses FigJam to track several continuous discovery activities, including assumption mapping and testing.

Data Visualization 335

Data Visualization Analytic Tools Research Software Product Research 335

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Mind the Product

NOVEMBER 9, 2016

While gaming and entertainment are the first obvious applications of VR, the more interesting applications – and the ones we focus on here – are in B2B and B2C products and services. VR is an ideal technology for training and simulations. You need a technical expert. In some cases it provides direct and clear value.

Weak Development Team 141

Weak Development Team Development Feedback Software User Testing 141

Intercom, Inc.

JULY 5, 2018

I help source and complete deals, and I perform due diligence on deals. We’re not into B2C, we’re not into IoT, we’re not in health tech; we’re hyper-focused, and that’s also what allowed me to step into this role after being an operator for the last 20 years.

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

The Product Coalition

FEBRUARY 23, 2022

While the mainstream market is tempting, early adopters are usually an easier group to experiment on—they are willing to forgive more and risk more for the chance of getting an innovative advantage or just playing with new tech. remember to test your customers’ willingness to pay early. These might be: physical (i.e.

User Testing 158

User Testing Research Software Customer Experience Product Research 158

Product Management Lessons from the Trenches

JULY 10, 2018

Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess. Review company documents and presentations. Do your research.

User Testing 150

User Testing Research Software Feedback Software Reporting Tools 150

Intercom, Inc.

JULY 5, 2018

I help source and complete deals, and I perform due diligence on deals. We’re not into B2C, we’re not into IoT, we’re not in health tech; we’re hyper-focused, and that’s also what allowed me to step into this role after being an operator for the last 20 years.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163

Userpilot

NOVEMBER 21, 2023

TL;DR Product managers often don’t get the due recognition for their work and their role is often marginalized by frustrated leadership or other teams. Instead of staying in the zone of most competence, divide your attention across all aspects of the product, like the business, tech, and UX. Let’s dive in!

Technical Review 104

Technical Review User Testing Product Management Product Manager 104

The Product HQ

JUNE 20, 2024

A technical product manager is a critical piece of the product management puzzle. For that reason, knowing some common technical product manager interview questions can help – whether you’re a hiring manager or a TPM candidate. In this article, I’ll list the most common/anticipated technical product manager interview questions.

Technical Review 52

Technical Review Product Management Product Manager Product Research 52

Mironov Consulting

JUNE 27, 2020

For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). Each promise eventually creates its own bit of chaos: escalations, account reviews, executive interventions, demands for quick fixes to hard problems. Depositioning the competition.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Lenny Rachitsky

MARCH 5, 2024

B2B versus B2C). Especially if you’re looking for a sustained increase in signups or launching your product for the first time, paid ad campaigns are often a more efficient way to test initial messaging or scale your marketing efforts sustainably. And as Rajiv shared with me, “Founders often launch too late.

Startups 131

Startups Feedback Software Onboarding KPIs Customer Experience 131

Mind the Product

OCTOBER 19, 2016

Second, the product manager’s delivery requirements will usually be the big development items in an organisation’s technology roadmap. Making a decision without knowing the impact on our core customer segments (B2C) or our biggest customers (B2B) means we will be at risk of delivering something that is perhaps irrelevant or irritating.

Product Management 123

Product Management Product Manager Technical Review Customer Experience 123

ProductPlan

MARCH 19, 2020

Artificial intelligence (AI) (and its subset, machine learning (ML)) is indisputably a rising star on the world’s technology stage. AI isn’t just for tech giants, of course. Korean biotech company Seegene recently put AI technology to use in developing a test kit for the novel coronavirus. Nest, Tesla Autopilot.

Artificial Inteligence 101

Artificial Inteligence Reporting Tools Software Review Product Management 101

Lenny Rachitsky

DECEMBER 12, 2023

the podcast went from essentially nothing to a top 10 technology podcast in the U.S. with over 3,000 5-star reviews), and the YouTube channel is about to hit 50,000 subscribers. To reflect a bit, this was a big year for me. The newsletter nearly doubled (approaching 600,000 subscribers!),

User Testing 113

User Testing B2C Product Research B2B 113

Usersnap

JULY 21, 2021

The projects gathering more than 10,000 votes from the community undergo LEGO review and are turned into new sets if the review is favorable. Phononic has done so with cooling and heating equipment by introducing thermoelectric semiconductor tech into its products. That shouldn’t discourage businesses from looking for them.

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That   “ BNP Paribas is the largest bank in France.  We

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. For example: What is the feature? Who is it designed for?

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

JULY 30, 2021

The different types of product managers include the traditional product manager, the product owner, the growth product manager, the technical product manager, and the platform product manager. Type of product (B2B, B2C). Use user experience journey mapping and A/B testing to optimize the user journey and unlock more growth.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Userpilot

JULY 5, 2022

Breakthrough, disruptive or radical innovation are all more dramatic and often involve challenging the existing business model or introducing completely new technology. In-app surveys , usability and prototype testing , or user interviews and focus groups can help you understand your customers’ requirements.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Centercode

OCTOBER 28, 2020

For nearly two decades, Centercode has provided leading platform and managed service customer testing solutions that help companies turn good technology into great products. A new study revealed that organizations leveraging Centercode saw a 646% return on investment (ROI) from customer testing over three years.

User Testing 69

User Testing Reporting Tools Feedback Software Research Software 69

Userpilot

JULY 16, 2021

tech support or after-sales services). They are the customers you should reach out to for reviews. More often than not, customers become detractors due to one of the two reasons: They aren’t getting the expected value from your product. She then visits their Facebook page to find lots of good reviews. Your brand.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Imaginary Cloud - Design

MARCH 31, 2022

Developing digital products with a good user experience (UX) is becoming a must, both in B2C and B2B business models. The PDP structure contemplates four different phases - research, ideation, execution, and technical assessment - that are then split into twelve steps. Technical assessment. It contemplates 3 steps: 8.

User Testing 81

User Testing Research Software Feedback Software Product Research 81

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

Userpilot

AUGUST 30, 2021

Media, e-commerce, B2B, consumer tech, and fintech industries can and are using product analytics to gain actionable insights into their customers' experiences, helping them develop and grow their products. A/B testing in-app experiments to improve engagemen t. How Product Marketing Managers use product analytics. Who is it for.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

The Product Coalition

FEBRUARY 6, 2020

A/B tests, multichannel CJMs and customized content: everyone starts doing it Source: State of Digital Marketing 2019 (by Altimeter) This report provides an update on how companies use digital marketing to drive growth, what goals they set, what practices, metrics, platforms, frameworks they use, and what challenges they face.

Data Visualization 84

Data Visualization Research Software Reporting Tools Analytic Tools 84

Userpilot

NOVEMBER 25, 2021

Test product-market fit with PMF surveys. Here are the most common reasons users churn and how you can respond: Price: offer a discount, a pause, or a downgrade to users who are leaving due to price. Technical issues: offer them a direct line to your support. Track customer loyalty with NPS surveys. improve existing features.

Feedback Software 98

Feedback Software Analytic Tools User Testing Data Visualization 98

Userpilot

JULY 7, 2024

Respond.io – best customer communications software for B2C companies. Compliant communications : It's a lot easier to review, track, and approve communications from a unified platform. A/B and multivariate testing : Run experiments to improve the conversions of in-app messages. Conduct A/B tests in Userpilot.

Customer Communications 105

Customer Communications Analytic Tools Feedback Software Reporting Tools 105

Mironov Consulting

FEBRUARY 6, 2020

So we should take the time to propose various metrics, review them with our teams, argue a bit, and consider our first choices as experiments rather than instant full-year commitments. These often come from visible, credible consumer tech companies with household names and high transaction volumes.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Revulytics

SEPTEMBER 18, 2019

In his webinar, experienced B2C and B2B product leader Tim Herbig , author of Lateral Leadership: A Practical Guide for Agile Product Management , shows how to be a data-informed product manager. Second is simple A/B testing , typically used by product managers or conversion optimization managers. More A/B testing is better, right?

Data Visualization 75

Data Visualization User Testing Information Product Research 75

Andrew Chen

JUNE 25, 2019

Question: What’s the simplest way you can test a referrals offering? Stage : Early-stage for B2C, an evergreen lever for B2B. Don’t underestimate the work it’ll take to migrate the supply, both technically and interpersonally. Often not possible due to the business model. Promote it throughout the user experience.

User Testing 111

User Testing Customer Experience Research Software Feedback Software 111

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. The term user persona is mostly used in B2C while product persona is more common in B2B contexts. Prototyping and user testing to improve UX before. Interested?

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Userpilot

MAY 19, 2021

SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. Dofollow.io’s Online Community That Helps Them Test Out Their Product Ideas. Use A/B split tests to see what content resonates best with your audience.

Research Software 119

Research Software B2B User Testing Customer Experience 119

UX Studio

SEPTEMBER 6, 2023

Not long ago, we noticed an interesting trend: even businesses that had nothing to do with the usual tech sector were seeking UX studio’s help to improve their websites and apps. When it comes to average purchases on a B2C platform, individual decisions are usually impulsive and driven by momentary preferences, emotions, and desires.

User Testing 60

User Testing Customer Feedback Research Software B2B 60

Intercom, Inc.

MARCH 8, 2018

After about two and a half years there I joined Sprinklr , a social media management technology company, and was there for three years as a divisional vice president. The only exception is some B2C work with financial services and insurance companies. We do live workshops and a ton of speaking engagements. It does work 3% of the time.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186