The Product Guy

JUNE 18, 2020

Plugging in: how to generate insights Analysis: how to prioritize and understand feedback Communication: how to synthesize information Test/Build/etc & then repeat. Marvin Mathew is a New York based Product Manager with experiences across B2B & B2C–FinTech, SaaS and HealthTech. The feedback loop process is. It’s cyclical.

Product Research 412

Product Research Feedback Loop Feedback Software User Testing 412

The Product Coalition

APRIL 4, 2019

When it comes to a business mobile app implementation based on one among B2C, B2E, and B2B or all three of them, which is the best strategy between treating them separately and together? An app created for B2E interaction will barely have anything common to serve the purpose of B2C interaction.

B2C 91

B2C B2B User Testing Data Visualization 91

Intercom, Inc.

DECEMBER 11, 2018

LetsGetChecked enables customers to purchase health tests to take in the comfort of their own home and order, manage, and track results online. For an important purchase like this, customers tend to have a lot of questions, such as which test they need to purchase, how to administer it themselves or how to interpret their results.

B2C 126

B2C Customer Experience User Testing Product Research 126

Userpilot

SEPTEMBER 15, 2023

What is concept testing and how can it help accelerate your product-led growth ? In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Airbnb failed to concept test its logo and faced ridicule due to its design.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. You can’t find email lists using Job-to-be-Done, but you can find ones for B2C subscription businesses that have a high volume of website traffic.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Intercom, Inc.

OCTOBER 1, 2019

But thanks to his experience as a marketing leader in both B2C (in online gaming ) and later in B2B (at AdRoll , where he managed 45 people and a budget of €30 million), Shane had a keen sense of how to continue fueling growth by moving upmarket and differentiating from a crowded marketplace. Testing is only as good as your hypothesis.

Engineering 177

Engineering Marketing B2C B2B 177

Product Management University

MAY 24, 2021

As you’re considering new products and enhancements to existing products, the first value test should always be quantifiable impact on the job performance of the users, and the subsequent value to their organization. This is where B2B and B2C product management completely diverge. Tier 2: Department Value.

User Testing 246

User Testing Customer Experience Product Manager Product Management 246

Intercom, Inc.

DECEMBER 12, 2018

For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) and use different channels and techniques to acquire customers, and will have varying technology needs as a result. This works as well for a B2B company like Intercom as it does for any B2C company. Stage 2: Engage. Promote it.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

The Product Coalition

FEBRUARY 20, 2019

Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics Product Managers of Business-to-Business (B2B) products keep telling me that “the tactics consumer product companies use just aren’t relevant for us in customer development”. The best-known, unicorn B2C companies?—?Facebook, This isn’t true.

B2C 63

B2C User Testing B2B Product Research 63

Userpilot

APRIL 24, 2024

Usability testing is an invaluable resource for UX researchers…but only if you’re able to recruit participants in the first place. TL;DR Challenge : Lisa, our UX researcher, found it difficult to recruit participants for usability tests via email since B2B users are busy individuals with cluttered inboxes.

User Testing 104

User Testing Product Research Research Software Data Visualization 104

Intercom, Inc.

MAY 7, 2019

In fact asking yourself if anyone would disagree with what you are about to publish is a really useful acid test that we regularly apply here at Intercom. By their very definition, opinions are something that others can disagree with. That’s not to say this works for every kind of business.

Marketing 222

Marketing Data Visualization B2C User Testing 222

The Product Guy

JULY 12, 2018

If you’re a B2C product, go to a coffee shop and ask people to try out the product and see their actions and reactions. You then will have a list to test any beta products or to get feedback from when building prototypes or creating new product concepts. Sit with your Sales reps and hear first hand what clients are looking for.

Customer Feedback 258

Customer Feedback User Testing Product Manager Product Management 258

The Product Coalition

JULY 17, 2018

Customer Insights In a successful B2C product, you have (hopefully) millions of customers. Release Cycles and Enablement B2B software customers don’t want frequent change, since every release is probably tested in-house before being released to the organisation. An enterprise sales team spends all day talking to customers?—?they

B2C 60

B2C B2B User Testing Feedback Software 60

Product Talk

DECEMBER 7, 2022

For the purposes of this article, the following activities are not customer interviews: Usability tests or prototype tests or any other customer conversation about potential solutions. In B2C contexts, you can almost always spend less money on an incentive with more perceived value than cash.

User Testing 268

User Testing Reporting Tools Customer Experience User Friction 268

Product Innovation Educators

AUGUST 14, 2023

Do you have a combination of B2B people, B2C people, and marketplace people? When I read that article, I was working at a company delivering a B2C product. Testing different ideas didn’t come from just throwing them out into the wild and seeing what happened.

Technical Review 268

Technical Review User Testing Weak Development Team Vision 268

The Product Coalition

AUGUST 10, 2020

Although we all have users, a B2C product will differ in many traits from a B2B or even a B2B2C product. In this case you have a few options: User interviews and usability testing on site Customer success team Support team? open tickets and feature requests. Nevertheless, whenever you go over the data, DO NOT forget?—?the

Data Visualization 179

Data Visualization User Testing Analytic Tools Customer Experience 179

Product Talk

FEBRUARY 28, 2024

The idea was that her trio would test out the concepts from Continuous Discovery Habits and then guide the broader product organization at Going to adopt the habits. Kelsey Terry is the former Director of Product at Going , a B2C SaaS company that helps members save between 40–90% off airfare.

Product Research 312

Product Research Onboarding KPIs Feedback Software User Testing 312

Mind the Product

SEPTEMBER 17, 2018

B2B Metrics now are More Like B2C Metrics. Try and sell back to the business the things that it wants: beta programs, user testing and roadmap presentations. Rate of growth is vital and you only get one chance to impress the first user. Your user experience – particularly onboarding – therefore has to be excellent.

Customer Experience 155

Customer Experience User Testing Customer Feedback Onboarding KPIs 155

Intercom, Inc.

MARCH 13, 2019

In B2C, that is companies who start with a high end product and then create simpler or less expensive versions of it. Assume you can build just one to two things and that you want to be testing it in the market within a few months. How to expand your market. By starting at the higher end and expanding downmarket. Be ruthless.

Marketing 171

Marketing User Testing B2C Enterprise 171

The Product Coalition

JUNE 26, 2022

Lessons and Insights from ‘The Mom Test: How to Talk to Customers’ by Rob Fitzpatrick “The Mom Test: How to Talk to Customers…” is a practical how-to guide that allows you to properly evaluate your current or next business idea. The Core Idea of The Mom Test You shouldn’t ask people whether your business idea is good.

User Testing 147

User Testing Customer Feedback Customer Experience Product Research 147

Product Talk

MAY 15, 2024

While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. Essentially, Ellen wanted to test the risky assumption that the output was good and the app was useful to people. They were hoping to get a general sense of whether they had more consumer or business users. Was the output not good enough?

Product Research 328

Product Research Feedback Software Analytic Tools User Testing 328

Userpilot

APRIL 30, 2024

Microsoft offers enterprise solutions, productivity suites, and cloud services for both B2B and B2C sectors, emphasizing innovation and efficiency. Oracle ERP provides advanced financial and supply chain optimization, and human resources management for large enterprises in both B2B and B2C sectors. Userpilot ’s integrations.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Reporting Tools 104

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Intercom, Inc.

MARCH 22, 2018

Then, with that information, we started running A/B tests in the product to see if we could actually increase those rates of conversion. We shipped those tests and we saw that the numbers were increasing. The early days of Eventbrite were much more B2C, so a lot of the classic B2B growth tactics applied for us as well.

Analytic Tools 189

Analytic Tools Reporting Tools User Testing Data Visualization 189

Userpilot

FEBRUARY 24, 2025

B2B Product Managers with no B2C experience. Prior experience in SDLC project management and analysis, including scoping/timeline management, documenting use cases, process flows/swim lane diagrams, requirements, user acceptance testing, change management, etc. Who would be a BAD fit for this job? PMs with no technical background.

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

The Product Coalition

OCTOBER 18, 2020

for example, simplifying the registration process in B2C or better lead qualification in B2B. Here is a general scheme of how it works (this is for B2B which is usually more complex in this respect than B2C since it involves more people): marketing needs to bring in leads who have the specific problem the product can solve.

User Testing 150

User Testing B2C Customer Experience Weak Development Team 150

Mind the Product

AUGUST 31, 2017

They got a lot of positive press and their B2C (business to consumer) marketing team worked hard to drive their success and tell their story. They are provided with coupons and discounts and given transparency with varying costs between pharmacies. Things Weren’t as Rosy as They Seemed. At launch, OneRx was very successful.

Research Software 131

Research Software User Testing Customer Experience Product Research 131

Product Talk

SEPTEMBER 20, 2023

David Krell is the VP of Product at Going (formerly known as Scott’s Cheap Flights), a B2C SaaS company that helps members save between 40–90% off airfare. Tweet This David uses FigJam to track several continuous discovery activities, including assumption mapping and testing.

Data Visualization 316

Data Visualization Analytic Tools Research Software Product Research 316

AB Tasty

OCTOBER 28, 2019

This article was originally posted on AB Tasty as 4 Great Strategies for B2C Lead Generation. It’s about cultivating a relationship with people that gradually convinces them that your product or service is exactly what they’ve been looking […].

B2C 8

B2C Strategy User Testing Article 8

Lenny Rachitsky

DECEMBER 12, 2023

I want to grow my product Growth strategy The Racecar Growth Framework Choosing your north-star metric 🎖️ Winning at SEO (plus podcast ) 🎖️ Winning at content-driven growth Picking a wedge Come up with growth ideas Growth ideas Generating buzz Optimize funnels Improving retention Improving conversion Increasing virality (..)

User Testing 115

User Testing B2C Product Research B2B 115

The Product Coalition

JANUARY 24, 2022

Can you also highlight how why should D2C be preferable in this case over B2C? You are the CEO of your product so limited understanding will not lead you to your ultimate goal of future CPO, so stay in the cycle of learning, test (connect dots & implement), iterate (re-learn). Interviewer: Sure! Interviewer: Okay!

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

Split

JUNE 29, 2018

Continuous integration emphasizes test execution early and often, providing rapid feedback to development teams for each new code commit. The shift-left testing mantra is ‘test early, test often’. Shift-right extends application testing into the production environment. Shift left, shift right. Best practices.

User Testing 53

User Testing Product Research Testing B2C 53

Intercom, Inc.

MAY 24, 2018

We believed that everything we were doing was a test or an experiment. We believed that everything we were doing was a test or an experiment, even selling a new use case, for example. Expanding our world of free users: we do this a way that feels more B2C and have almost 400,000 users of our free products. Matt: Correct.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

The Product Coalition

JUNE 11, 2022

This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. with user research to test our hypothesis. Henry Rollins No one enjoys the pain of change. Change is hard. Yet we continue to think our customers won’t mind changing to use our products. But should it?

Customer Experience 158

Customer Experience User Testing Data Visualization Analytic Tools 158

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. They’re the end consumers of this training, after all.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Product Management Lessons from the Trenches

JULY 10, 2018

Our goal with this series is not to focus on the function of Product Management and its importance, but rather provide some practical guidance on best practices based on our experience in building and managing products and teams that can be applied to any organization regardless of size (startup, growth, etc) and any product line (B2B or B2C).

User Testing 150

User Testing Research Software Feedback Software Reporting Tools 150