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He emphasizes that these activities vary based on context (large vs. small organizations, B2B vs. B2C, Agile vs. Waterfall). Waterfall) Product type (AI vs. non-AI products) Market focus (B2B vs. B2C) He emphasized that these contextual factors significantly impact a product manager’s role.
’ – Tweet This In conversations with hiring managers, Teeba would ask: “What is your product vision, and what product outcomes are you driving?” Example 1: A B2C tax software platform One company Teeba interviewed with was a B2C tax software platform. Generally, it worked really well for me,” says Teeba.
As my expertise grew, so did my exposure to the breadth of responsibilities expected of product management, such as marketing, strategy, and product vision, which culminated in my next role as an enterprise Product Owner at American Express. Hence, I am best suited as a Product Owner.
He is also the co-author of Build What Matters: Delivering Key Outcomes with Vision-Led Product Management. A lot of companies have a mission statement that they think is a strategy or vision. The vision is where you intend to be in several years. A lot of work that goes into a vision. It provided a lot of clarity.
Even for B2C software, when we buy products, we’re investing in a company and a vision. Even for B2C software, when we buy products, we’re investing in a company and a vision. See if you can redesign the product to make it easier for them. [20:16] We’re buying the roadmap. We’re buying the roadmap.
What difference does it make if your product is B2B or B2C? We take a look at the North Star Metrics used by Miro, Amplitude, Airtable, Dropbox, and Jira on the B2B side, and Facebook, YouTube, Netflix, Spotify, and Instagram for B2C – and consider the differences between them. B2C North Star Metric example.
Imagine trying to maintain a unified message and overall brand vision across those time zones and organizations – it’s a big challenge for any marketer. If Shane’s vision for our Marketing team excites you, check out our open roles. As Shane points out, you need to be able to test hypotheses all the way through to revenue.
When Eren Bali founded Udemy in 2010, he had a vision for what the marketplace would be: a place where anyone could teach and learn anything. The patterns Yvonne and the team see on the B2C side often foreshadow behavior on the B2B side. “We Turning a sales objection into a unique differentiator.
And we rather fail fast and deliver the right thing, rather than enforce our vision. Although we all have users, a B2C product will differ in many traits from a B2B or even a B2B2C product. Remember that the whole reason behind the collection of the data is the validation of our hypothesis or idea. open tickets and feature requests.
We pivoted the data to compare trends of B2B companies versus B2C, highlighting the companies with established CX practices and strategies. The ownership of CX differs in B2B and B2C business models. In B2C, the highest contender is still support at 67%, but the following teams are rather different. Especially if you’re B2C.
They have a solid business but realized that the growth potential there is limited so they pulled me in to help them redefine their vision and strategy. It is very rare to simply sit in the room until everything is sorted out and have a clear vision and strategy as an immediate outcome.
A fun way to develop your product vision is to hold a MadLibs game. A final vision might be something like this example from my book, Product Roadmaps Relaunched : “We help perfect American lawns by perfecting water delivery” Contest: explain your own product vision in this formula.
Observations of a B2C startup product manager working in enterprise. These enterprise product manager roles can be (counterintuitively, even more so than the startup roles) about taking a massive step back and taking control of the product vision. The child was asked to imagine what this octogenarian would look like.
When digging into a new challenge, he starts by establishing a long range product vision, then ruthlessly prioritizes opportunities and features to find the sweet spot between customer needs and business strategy. Vasu is a product leader with over 9 years of experience in B2C startups and business strategy.
The format Rob suggests looks like that: Vision / Framing / Weakness / Pedestal / Ask You want to solve problem X with your vision Y You are currently in stage XYZ (prototype on an app) Show your weakness and why you need help Show why they can help (research them before) Ask for explicit help If possible do your meeting in person.
As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world. Short on time?
B2B Product Managers with no B2C experience. Candidates short profile Spencer has over 7 years of experience driving product vision , strategy, and execution in AI-powered and enterprise SaaS platforms. PMs who understand ad experience – how to run it to make it effective. Who would be a BAD fit for this job?
In this role, you will leverage your extensive experience turning ambiguous problems into clear and actionable deliverables, aligning internal and external leaders on a shared, ambitious vision. By understanding the psychology of play, creativity, and learning, youll craft experiences that are seamless, rewarding, and deeply immersive.
When digging into a new challenge, he starts by establishing a long range product vision, then ruthlessly prioritizes opportunities and features to find the sweet spot between customer needs and business strategy. Vasu is a product leader with over 9 years of experience in B2C startups and business strategy.
A person who was focused on B2C products. Strong roadmap and product sense: can context switch between detailed work and high-level strategy/vision, ability to PM basic initiatives end-to-end. Product Manager EJaw Games (20212022): Owned product strategy and delivery for B2B and B2C projects in gaming and crypto.
Youll blend the strategic mindset of a growth product manager with the creative vision of a UX designer – driving repeat engagement, gamification, and social participation. His expertise includes driving product vision , executing data-driven strategies, and leading cross-functional teams to deliver impactful digital solutions.
Developing a B2C product , our goal was to ship 2 new releases each month. Shipping forces you to think harder Leading a product is more than building a vision. From the early days of our startup , I’ve been putting a lot of effort creating a culture of product shipping.
The first deals that you are going to secure are likely to be much more on relationship and vision than on a working product (or you shape the product together with your design partners as you go, in a later stage). If you are going for product-led growth, take into account that initially you wouldn’t be able to convert anyone.
Are we aligned to the company vision? They usually lack a product vision. For strategy, when you look at the vision of a product, you want to ask: what value will this deliver for our customer, and through what means? You want to create a cohesive vision that people understand. What is the vision of this solution?
Although I’ve written this post in the context of replatforming a high-traffic B2C website, many of the principles can apply to other situations like apps or B2B systems. Product thinking is absolutely needed when it comes to setting a vision and looking at the platform from a wide range of stakeholders. Three key Recommendations.
Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Product personas help product managers keep alignment between the product and its vision. Stay on track with product strategy and vision.
In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Testing these wireframes is paramount because it allows you to validate your vision early on. In this section, we’ll delve into real-world examples from giants in the B2C sector.
What is the future vision for UX? So it doesn’t matter if it’s B2B or B2C, I think every digital interaction that we have is an experience so we need to ensure that it’s optimized for the audience it’s required to serve. I work on both strategic and tactical projects. Where does UX fit into the digital business?
Later’s Farhan Virji on adapting B2C support strategies for B2B teams. On the surface, B2B customer support issues might look quite different from those of B2C. “It is about the people, and vision and purpose and work, in that order. Learn that it is about the people, and vision and purpose and work, in that order.
Without vision and looking ‘ahead’ it’s easy to get bogged down in ‘urgent’ low-impact tasks. For example, B2B companies work differently from B2C businesses, and feature factories are very different from innovation factories. The catch is that without a clear vision, you have no way to effectively filter and prioritize opportunities.
They must rally a team around a product’s vision and make sure the solution is viable from a business perspective. Type of product (B2B, B2C). At the heart of it, a product manager is responsible for defining a product’s vision and the strategy for achieving that vision. Communicate product strategy and product vision.
In this episode of our podcast, Doug and I chat about what makes a compelling story, how to distill a founder’s high level vision into something more relatable to individual buyers, and much more. Distilling the 40,000-foot vision. If you enjoy the it, check out more episodes. It was so fun.
When digging into a new challenge, he starts by establishing a long range product vision, then ruthlessly prioritizes opportunities and features to find the sweet spot between customer needs and business strategy. Vasu is a product leader with over 9 years of experience in B2C startups and business strategy.
If until now product manufacturers and service providers could have a unilateral vision, today’s highly-competitive market no longer allows that. Possible starting points for B2C companies include TrustPilot, TestFreaks, and Amazon. In turn, customers become participants in the R&D process.
The city has a concentration of DTC and B2C startups and scale-ups with product needs. Our team can infuse that expertise into a founder’s product vision to reach product-market fit and scale as fast as possible,” says Innovatemap Executive Growth Partner, Christian Beck. “By
In this episode of our podcast, Doug and I chat about what makes a compelling story, how to distill a founder’s high level vision into something more relatable to individual buyers, and much more. Distilling the 40,000-foot vision. If you enjoy the it, check out more episodes. It was so fun.
In his webinar, experienced B2C and B2B product leader Tim Herbig , author of Lateral Leadership: A Practical Guide for Agile Product Management , shows how to be a data-informed product manager. Don’t let today’s metrics hold back your vision. Most B2B enterprise products aren’t blessed with the data and traffic of a B2C product.
This means, roughly, “I will fulfill my product vision, but I’m not talking to customers”. Likewise, dealing with B2C or B2B customers completely alters your approach to product development and improvement. On B2C you need to use a “bazooka” : bring in a lot of customers and make sure that you keep them in.
What’s the difference between product management in B2B/SaaS and B2C? To be honest, I haven’t worked in the B2C sector. Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. That’s just because you have so much data in B2C compared to B2B.
This is the big ‘vision’ question, aka boiled down to “Why are we doing this?” Let’s say the candidate did well at B2B companies, but maybe not so well in B2C companies’ interviews. So if the target company is a B2C company, then should the hiring department be upfront about the differences in product management between B2B and B2C? (B)
The product manager is responsible for overall product success, is the central point for all aspects of the product, holds the vision and strategy, owns the whole product, produces the roadmap and requirements, and leads the team. The buck stops with the product manager. You pick what’s right for your product, company, and customers.
Depending on your budget, the size of your technical team, and the vision for the future of your data, you can choose the solution that feels the best for you. Now, let’s dive in. What is a product stack? There are a number of ways to do this—from dedicated tools like Customer Data Platforms to custom, in-house solutions.
It increases your influence with engineering teams, it brings confidence to your presentations and it allows you to focus more on your vision and less on unexpected technical hurdles. While UX and UI are as or even more important than in B2C contexts, its technical systems must be rigorous. This is where tech and business meet.
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