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Bankers Think UX Is A Joke Until They See This Digital Brand Framework For Finance

UX Planet

The rapid shift to digital-first lifestyles has disrupted traditional financial services, forcing companies to rethink their approach to branding. Todays customers expect financial brands to deliver deeply personalized, seamless digital experiences at every touchpoint, consistently reinforcing what they stand for.

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Applying Neuromarketing to Elevate the Digital Banking User Experience

UX Planet

Written by Alex Kreger and UXDA team Digital banking has undergone significant transformation over the past decade, yet many users still experience stress and confusion when managing their finances online. In digital banking, small positive experienceslike celebrating a $5 savingscan have a surprisingly big impact.

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Using Dopamine Design to Enrich the Digital Banking Experience

UX Planet

This is the effect of Dopamine Banking, where finance meets emotions and entertainment, and every tap of your smartphone is engineered to delight and reward. Traditional banking often struggles to capture and maintain customer engagement. Wheres the brand identity? It ultimately changes how we think about financial services.

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Why Great Ideas Fail in Finance: It’s Not the Digital Product, It’s the UX

UX Planet

Chasing the next big product win in banking or fintech? For decades, banks competed through branch locations, branding and fee structures. Any banking app that feels generic, uninspired or offers little real value is already lagging behind. billion people worldwide were expected to use mobile banking appsup from 2.7

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Everyone Is Accountable and Responsible for a Great Customer Experience!

Speaker: Bryan Horn, Founder, CS Solutions

If you've ever called a bank, cable company, or organization that thinks it's "too big to fail", you've probably run the customer service gauntlet: you start off with a seemingly simple request, and you call the customer service line. Why employee empowerment is a proven ROI and will create lasting customers of your brand.

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Consumers want to be heard – how omnichannel feedback helps you tune in

Alchemer Mobile

For example, a bank may receive frequent in-app feedback about navigation issues in its mobile banking app. If many customers report difficulty with account settings, the bank can prioritize improvements to the user interface (UI). Over time, this responsiveness drives long-term success and brand loyalty.

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Rapidly test and validate any startup idea with the 2-day Foundation Sprint (from the creators of the Design Sprint) | Jake Knapp & John Zeratsky (Character Capital)

Lenny Rachitsky

Listen now: YouTube // Apple // Spotify Brought to you by: Brex —The banking solution for startups Paragon —Ship every SaaS integration your customers want Coda —The all-in-one collaborative workspace Jake Knapp and John Zeratsky are the co-creators of the Design Sprint (the famous five-day product innovation process) and authors (..)