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Applying Neuromarketing to Elevate the Digital Banking User Experience

UX Planet

Written by Alex Kreger and UXDA team Digital banking has undergone significant transformation over the past decade, yet many users still experience stress and confusion when managing their finances online. In digital banking, small positive experienceslike celebrating a $5 savingscan have a surprisingly big impact.

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Using Dopamine Design to Enrich the Digital Banking Experience

UX Planet

This is the effect of Dopamine Banking, where finance meets emotions and entertainment, and every tap of your smartphone is engineered to delight and reward. Traditional banking often struggles to capture and maintain customer engagement. Traditional banking often struggles to capture and maintain customer engagement.

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How to Start a Bank from Scratch by Megan Caywood

Mind the Product

Traditionally, the banking industry has been slow to innovate. It often delivers a user experience that leaves much to be desired. She discusses the challenges involved in starting a bank and how to succeed in a highly regulated industry. The Product Experience gap in Banking.

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Building a challenger bank the Monzo way – Ole Mahrt (ProductTank London)

Mind the Product

In 2013, the Bank of England scaled back the rules and regulations involved in starting a bank. They hoped to kick-start technological innovation within the banking industry through increasing competition. Each promises a more convenient and transparent banking experience compared to traditional firms.

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Personalization: The Key to Success for Financial Services Product Managers

User experience now matters just as much—if not more—than the value-add. But many banking and financial services companies are falling behind on their retail, media, and technology counterparts when it comes to product personalization. Listen up, Product Managers! The key to a solid UX is now personalization.

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Conversational UI for Bank: Say Bye to Your Boring App

The Product Coalition

Banking on Conversation: The Future of User Experience with Conversational UI Image created by the author using Bluewillow AI How many times do we all log in to our banking app and struggle to find information? This is precisely where Conversational UI banking is revolutionizing the retail banking industry.

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Bankers Think UX Is A Joke Until They See This Digital Brand Framework For Finance

UX Planet

We use UXDAs Digital Experience Branding Framework to help ambitious financial institutions build strong, future-ready digitalbrands. Historically, many financial brands were shaped by their physical presence: ornate bank branches, trusted bank tellers in suits and tangible collateral.