Indicative

MARCH 12, 2021

Yet, we still see a ton of effort being put into customer acquisition, and decidedly less invested in helping users find their “Aha!” Find Your “Aha!” From there, your analysis should focus first on finding the activation point—or “Aha!” moment—for your users. It’s the moment when users are 100% bought in.

Analytic Tools 101

Analytic Tools Onboarding KPIs Product Research Customer Experience 101

Userpilot

OCTOBER 20, 2022

Imagine for a moment that your first interaction with a customer was a first date with someone you desired. Use data from the survey to segment customers and serve tailored walkthroughs to get them to their Aha moment. By the end of this process, the user should have reached their Aha moment. What do you do?

Onboarding KPIs 98

Onboarding KPIs Customer Experience Data Visualization Certifications 98

Userpilot

APRIL 6, 2022

In the following sections, we explore what a first-time user experience means, best practices for creating one, and inspiring examples to learn from. The first-time user experience starts the moment users sign up for your tool. And if done well, it’ll lead users to their Aha! Remember the museum example we used earlier?

Customer Experience 111

Customer Experience Feedback Software User Testing Customer Feedback 111

Userpilot

JUNE 26, 2023

For example, a key acquisition metric is the customer acquisition cost (CAC), the average amount spent to acquire new customers. For example, an essential part of activation is the “Aha!” ” moment. The “Aha!” Customers reach the “Aha!”

Onboarding KPIs 96

Onboarding KPIs Analytic Tools Data Visualization Customer Experience 96

Userpilot

FEBRUARY 15, 2023

In this article, we’re going to explore the difference between good and bad friction, and then unpack several examples of where introducing good friction into the product can help enhance the experience and increase product adoption. Let’s dive in! Asana offers a cheaper plan to users who want to cancel. How does it help?

Product Research 98

Product Research Customer Experience User Friction Data Visualization 98

Userpilot

OCTOBER 11, 2022

5 key steps in the engagement loop: curiosity, Aha! moment, value exchange, trigger, and social proof. Engagement loop examples: Asana uses a simple UI and onboarding process to help customers get used to the app. We gave a social media example earlier. You can help users reach the Aha! Source: Buffer on Instagram.

Feedback Software 97

Feedback Software Analytic Tools User Testing Customer Experience 97

Intercom, Inc.

SEPTEMBER 22, 2020

Back in business school, Brian was working at a venture capital firm, helping businesses think about growth when he had an “aha” moment. Brian says: “My ‘aha’ was that it was impossible to market to a modern human, they were getting good at blocking it out.”. We wrote a billion blog articles about it.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

Userpilot

JANUARY 31, 2023

You need to help users reach the AHA moment (where a client’s expectations of getting value from your product start to rise). The AHA moment onboarding checklist template So, where do you start in the new client onboarding process? You need to help users reach the AHA moment.

Onboarding KPIs 98

Onboarding KPIs User Testing Analytic Tools Feedback Software 98

Userpilot

JUNE 28, 2023

Stripo offers a pre-sign up interactive demo that brings prospects to their ‘Aha’ moment before they even create an account. Bring users to their ‘Aha’ moment as soon as possible (even before they’ve signed up). Pre-signup ‘Aha’ moments can serve as a powerful marketing tool!

Onboarding KPIs 97

Onboarding KPIs Feedback Software User Testing Analytic Tools 97

Userpilot

JANUARY 26, 2023

Real-life examples of successful onboarding experiences by SaaS businesses. The next step is to define what success means to your customers – what are their Aha moments. Provide quick wins to keep motivation high – like celebrating a user’s first action (for example, scheduling their first event).

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience Data Visualization 98

Userpilot

DECEMBER 10, 2023

This can happen directly, for example, when users upgrade to a paid plan or buy add-ons. Take Snyk, where Ben Williams worked as a VP for Growth, for example. This could be: Usage data – the most important kind of data on how users interact with the core app, the website, landing pages , blogs, support pages, etc.

Analytic Tools 105

Analytic Tools Feedback Software Customer Experience Data Visualization 105

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? In this article, I've included both the SaaS marketing best practices and 19 best SaaS marketing examples to illustrate how others do it. Use welcome screens to drive users to the Aha! moment more quickly.

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

Userpilot

JANUARY 5, 2021

Your job as a Product Marketing Manager is to reduce the time it takes for them to reach those “Aha!” moments -ideally on the first day- and take away any friction that may cause them to go somewhere else. How Autopilot replaced their empty states with meaningful examples. How WeWork found a shortcut to their “Aha!

Customer Experience 105

Customer Experience Data Visualization Dashboard Marketing 105

Userpilot

JANUARY 8, 2020

We’ve always said that the key to successful onboarding is to guide your users to your product’s Aha! Moment as soon as possible. Because that Aha! Moment is when everything clicks into place. Stripo provides users with the Aha! Moment before they’ve even signed up. In other words, the Aha!

Marketing 90

Marketing Customer Experience Demo UX 90

Userpilot

OCTOBER 2, 2019

As we’re about to see from these 5 examples of interactive walkthroughs, engaging your users from the start is essential. That key event is often referred to as the Aha! This is the moment where a user understands the value that your product can provide. When a user reaches that Aha! Moment Guide for Product Onboarding.

Customer Experience 99

Customer Experience Onboarding KPIs Webinar Data Visualization 99

Userpilot

MARCH 16, 2022

There are many types of onboarding flows to consider depending on the context: account creation, ‘Aha!’ ’ moment , adoption-based, and features-based to name a few. The tipping point where a customer begins to get value from your product is described as an ‘Aha! moment user onboarding flow.

Data Visualization 105

Data Visualization Customer Experience User Testing Customer Feedback 105

Userpilot

FEBRUARY 3, 2022

Steer the user’s focus toward the AHA moment ( using a welcome video message, a human face image, or confirming your USP in your messaging). Even after seeing a beautiful app landing page, if you’re greeted with an empty state like in the first example, there’s a good chance you’ll want to quit on the spot!

Customer Experience 98

Customer Experience Data Visualization Demo Product Research 98

Userpilot

FEBRUARY 7, 2020

Well, it tells us that if we want to retain our users, we need to start educating them from the moment they start using our products. When it comes to improving your product’s onboarding, there are two main things you need to do: 1: Define your product’s Aha! Define your product’s Aha! Your product’s Aha!

Analytic Tools 84

Analytic Tools Research Software Education Customer Experience 84

Amplitude

AUGUST 26, 2020

For a gaming app, for example, your critical event might be “game completion,” rather than simply “logging into the account.”. For an ecommerce platform, for example, you might not care whether a customer comes back to complete another purchase on exactly the seventh day after initial registration. Take Slack as a prime example.

User Testing 114

User Testing Customer Experience Analytic Tools Research Software 114

Userpilot

FEBRUARY 9, 2022

There are two milestones you want your new users to reach in a successful onboarding process: the AHA moment and the Activation point. Best new user onboarding experience examples include onboarding flows created by companies, such as Box, Rocketbots and Calendly. The Aha Moment. Activation.

Analytic Tools 98

Analytic Tools Research Software Onboarding KPIs Customer Experience 98

Userpilot

JANUARY 18, 2021

The Aha Moment – the moment of activation. The Aha Moment – the moment of activation. That precious moment when your user activates is called the Aha Moment. Exactly what constitutes an Aha Moment will vary from business to business. What is Product Activation?

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Customer Experience 97

Userpilot

MARCH 23, 2023

But what are some contextual onboarding examples that could inspire you to implement it? ProdPad applies gamified onboarding checklist to its free trial , therefore motivating users to explore the product until they reach the “AHA” moment and receive extended trial days as a reward.

User Testing 96

User Testing Customer Experience Data Visualization Demo 96

Userpilot

JUNE 30, 2021

For example, booking a demo that goes to your sales pipeline first is also counted as friction-based. Take for example the case study of FullStory. It’s not easy to get to the ‘Aha!’ ’ moment before installing the JavaScript. Easier to instigate the initial ‘Aha!’ flies and mice.

Customer Experience 101

Customer Experience B2C UX Banking 101

Userpilot

FEBRUARY 18, 2021

Here’s an example of a few well-known companies: Source: MarTechSeries. Customer Journey Mapping Growth Hack #6: Find “Aha” moments. This is the “Aha” moment — a moment of discovery or sudden insight. But creating these impactful moments takes time and a great deal of research.

Customer Experience 111

Customer Experience User Testing Customer Feedback Weak Development Team 111

Userpilot

MARCH 9, 2022

Here are some examples of in-app messaging that will help you make the most of personalized messages and help users feel like you care about their job-to-be-done or JTBD. Onboarding checklists and other types of in-app messages can reduce the time between a user signing up and them having their AHA moment. Let’s get started!

Feedback Software 98

Feedback Software Messaging Customer Feedback Customer Experience 98

Userpilot

MARCH 31, 2023

How soon do they experience the Aha! moment and reach the activation stage ? If the trial is too short, your users may not have a chance to reach the Aha! moment; if the trial is too long, then you delay monetization. To optimize the trial onboarding experience , prioritize features that help users reach their Aha!

Feedback Software 98

Feedback Software Onboarding KPIs Strategy Customer Experience 98

Userpilot

MARCH 10, 2022

The user retention process starts just after a user reaches the AHA! moment and adopts your product, e.g., by converting to a paying customer. As shown in the image below, users first reach the AHA! moment when they realize the value of your product. Moreover, different user segments will have different AHA!

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Feedback 98

Userpilot

JANUARY 17, 2023

Value expectation is when a customer has an “AHA moment ” and thinks your product can bring the results they need. Value expectation is when a customer has an “ AHA moment ” and thinks your product can bring the results they need and then continues their journey with that expectation in mind.

Feedback Software 98

Feedback Software Research Software Onboarding KPIs Customer Experience 98

Userpilot

SEPTEMBER 12, 2022

So let’s dive into details and learn from examples of what customer touchpoints are. It may be reading articles on your blog, engaging with ads, leaving reviews, contacting the support team, and so on. It may be reading articles on your blog, engaging with ads, leaving reviews, contacting the support team, and so on.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Experience 98

Userpilot

MAY 24, 2022

Onboarding practices that lead to increased customer engagement: Personalize the onboarding process for each user segment, provide continuous onboarding (primary, secondary and tertiary onboarding), and use checklists and interactive walkthroughs to guide users to the ‘aha’ moment. Here’s a good example.

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience User Testing 98

Userpilot

MARCH 6, 2024

For example, at the Retention stage, you could track the churn rate and CSAT. Regularly gather customer feedback, for example, via in-app surveys , to enhance their experience and retain them. A good example is driving customer expansion with upsells and cross-sells only when the user has adopted the product and is ready to upgrade.

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Userpilot

OCTOBER 11, 2021

In this blog post, I'll take you through the best strategies for a SaaS business are and show you the best examples from known SaaS brands. So let's look at some examples of best practices that you can apply across each stage of the user journey. It helps the user understand the value the product offers (their Aha!

Feedback Software 119

Feedback Software User Testing Product Research Customer Experience 119

Mind the Product

JANUARY 31, 2020

In this blog post, I’ll explain why product managers need to solve user problems in a way that offers a great experience and makes them feel as though they’re understood. Take for example the process of buying a car – my focus at my current job as a product manager for an online marketplace. How to achieve that?

Customer Experience 155

Customer Experience User Testing Research Software Finance 155

Userpilot

MAY 2, 2022

A few examples of vanity metrics are the number of free trial users, total customers acquired, and the number of total users. SaaS vanity metric examples and what to track instead? Here are a few examples of vanity metrics that many SaaS companies tend to use. Below is the multiple AHA moments journey.

Onboarding KPIs 105

Onboarding KPIs Research Software Analytic Tools Feedback Software 105

Userpilot

MARCH 27, 2023

Together with session recordings, they’re excellent for granular user analysis, for example, to optimize the UI for a frictionless experience. For example, you could be looking at how users with the same JTBDs are engaging with the product. Milestone analysis to ensure users reach the Aha! Why does it matter?

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 98

Userpilot

FEBRUARY 10, 2022

For example, if your total number of users is 400 and the number of new users in a month is 40, your product adoption rate is (40/400)*100 = 10%. Time to value measures the time it takes for a user to experience your Aha! Moment and start getting value from your product. Moment to drive faster adoption. Time to value.

Feedback Software 98

Feedback Software Analytic Tools Onboarding KPIs Customer Experience 98

Userpilot

FEBRUARY 21, 2023

There’re four phases for user adoption: 1) The AHA moment; 2) The activation stage; 3) Secondary onboarding; 4) Brand advocacy. It starts from the moment a user has their AHA moment and continues until they become brand advocates. Here’s an example: 4. What is user adoption?

Analytic Tools 97

Analytic Tools Feedback Software Research Software Data Visualization 97