Johanna Rothman

FEBRUARY 13, 2024

However, too many organizations don't differentiate between what they need to ship as experiments and when to finalize the product. I start with something small—a blog post or an idea for a talk. I can then choose what to finalize in the form of a much longer effort, such as a long workshop or a book.

Customer Experience 87

Customer Experience User Testing Feedback Software Workshop 87

The Secret PM Handbook

SEPTEMBER 16, 2016

Why my product is a better choice for you (the differentiators). For more, check out my article on Doug Hall’s Three Laws of Marketing Physics , or his excellent book Jumpstart Your Business Brain! For example, articulating a meaningful Dramatic Difference or “differentiator” portion of the value proposition is usually difficult.

Product Management 275

Product Management Product Manager Product Research User Testing 275

Userpilot

MARCH 27, 2024

If you need to improve your platform's usability and user engagement, why not book a Userpilot demo to see how you can implement your navigation strategy? In terms of design, it must be differentiated from the primary menus, including colors, fonts, and placements. What is secondary navigation? Mixpanel’s separate menu on the top.

Feedback Software 93

Feedback Software Research Software Data Visualization Product Research 93

Userpilot

FEBRUARY 26, 2024

Examples include ad clicks, demo bookings, free trial sign-ups , MQL to SQL conversion rates , or activation rates. Book the demo! Thanks to them, SaaS companies can better tailor their messaging and differentiate based on the preferences of various prospect segments at different funnel stages. What is marketing funnel analysis?

Analytic Tools 87

Analytic Tools Data Visualization Feedback Software Research Software 87

Valerian Tech

MAY 30, 2023

In this blog post, we will explore the significant role of data analytics in driving e-commerce business growth and discuss effective strategies for leveraging this invaluable resource. Competing and Differentiating in the Market In a crowded e-commerce market, standing out from competitors is crucial. Book a free consult today.

Data Visualization 52

Data Visualization Analytic Tools Fractional CTO CTO Coach 52

Intercom, Inc.

SEPTEMBER 22, 2020

They created a stream of relevant content – from blogs and books to videos and conferences – that taught people how to create and promote content that attracted customers, delighted them, and converted them into loyal customers. Brian shares: “We have an INBOUND conference , we wrote a book – which by the way, is a huge amount of work.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

Userpilot

OCTOBER 13, 2022

In fact, the only differentiator you can use to stand out from competing parity products is price. To do that, you need to use different differentiators like better quality, superior customer support , better customization, or greater usability. Book the demo! The parity product market is driven by price differentiation.

Product Research 80

Product Research User Testing Feedback Software Research Software 80

Userpilot

JANUARY 16, 2024

Book a demo today to begin! Idea creation : Use ChatGPT to generate new feature ideas , campaigns, blog post topics, product differentiation ideas, and more. You can also use it to craft engaging blog posts, write simplified product documentation, etc. How can we differentiate our product from existing solutions?

ChatGPT 84

ChatGPT Data Visualization Onboarding KPIs Research Software 84

Intercom, Inc.

DECEMBER 1, 2021

Study any sales coaching blog, podcast, or book and you’ll find plenty of advice on the best ways to coach your sales reps: join their calls, listen to recordings, apply a framework … the list goes on. High-quality emails are a differentiator. As a sales manager, the most impactful thing you can do is coach your team.

Framework 118

Framework Weak Development Team Technical Review Feedback Software 118

Userpilot

OCTOBER 16, 2022

A minimum delightful product is a variation of the minimum viable product (MVP) (popularized by Eric Ries in his book, ‘The Lean Startup’ ). Another helpful tactic to drive delight is to lean into differentiation : what do you do differently from the competition? Focusing on a competitive differentiator.

User Testing 94

User Testing Feedback Software Research Software Customer Experience 94

The Product Guy

AUGUST 13, 2020

Now there are more and more resources, like blogs, books, online courses and even training programs for Product Management. It was a mind expanding exercise and set a clear structure for me to rethink what is really the differentiation factor in our product. . Some of them are good, and some of them are bad.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

ProductPlan

JUNE 5, 2020

There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics. Books, podcasts, conferences, and in-house mentorships are all great channels for building your product management knowledge and expertise. The organization is a complete product management ecosystem.

Certifications 95

Certifications Customer Experience Artificial Inteligence Product Management 95

Johanna Rothman

SEPTEMBER 13, 2021

Why did I differentiate between outputs, outcomes, and benefits? I decided that was worth a blog post. For writers, this might be a finished blog post or article. Or a chapter in a book. I publish a wide variety of blog posts and books about agility in all forms. I offered the outcome: a complete book.

Product Research 93

Product Research User Testing Feedback Loop Customer Feedback 93

The Product Coalition

SEPTEMBER 5, 2022

Taken from Teresa Torres’ blog, ProductTalk.org The Opportunity Solution Tree is a framework that breaks Product outcomes into opportunity streams so that stakeholders have a better understanding of what you are proposing and can better help you prioritize. If you’re interested in the core material, check out her original blog post.

Product Research 112

Product Research Software Review Data Visualization User Testing 112

Mind the Product

NOVEMBER 28, 2019

He writes, he tweets, he regularly speaks at conferences, and with 31,000 Twitter followers (not to mention 26,000 followers to his Medium blog ), he’s a prolific and consistent voice in the study and development of the product management craft. Every relationship where you help people initially has a power differential.

CTO Coach 126

CTO Coach Analytic Tools Fractional CTO Research Software 126

Userpilot

OCTOBER 25, 2022

Product differentiation and positioning are important aspects of strategic product management because they allow you to build a product that meets the needs of the right customers in the right market and stand out from the crowd. Market research, differentiation, and positioning are necessary to prepare for the product launch.

Product Research 84

Product Research User Testing Customer Feedback Research Software 84

Userpilot

FEBRUARY 25, 2024

Book a Userpilot demo to find out how you can enhance your in-app experiences to keep up with the behavior trends for 2024. With an increase in the number of SaaS platforms, it’s become increasingly difficult to differentiate your product. Consumer habits are leaning more and more towards remote working.

Analytic Tools 91

Analytic Tools Data Visualization User Testing Reporting Tools 91

Intercom, Inc.

MARCH 10, 2021

” This term was made popular by author William Ury in his book The Power of a Positive No. When faced with more demands than you can handle, a valuable approach is to differentiate between broad requests and actual projects that need to be worked on. Enter the “positive no.” statement.” In Ury’s words: “The first Yes!

Strategy 245

Strategy User Testing Product Research Research Software 245

Usersnap

DECEMBER 19, 2023

Marty Cagan, in his book “Inspired: How To Create Products Customers Love” , mentions the use of customer surveys as a tool for understanding customer needs and preferences. Semantic Differential Scale 5. Ever wondered why the humble 1 to 5 rating point scale is the secret weapon of Product Managers (PMs)? Likert Scale 3.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Userpilot

OCTOBER 21, 2022

Developing the MVE is not possible without good differentiation and positioning strategies either. Book the demo ! What's more, the quality of user experience may be the key differentiator that set your product apart from its rivals. Book the demo ! The development of the MVP and MVE should happen at the same time.

Customer Experience 93

Customer Experience Onboarding KPIs User Testing Customer Feedback 93

Userpilot

MARCH 6, 2024

Book the demo! In practice, this means more customers signing up for free trials, booking demos , experiencing the Aha! This could be from blog articles, social media posts, paid ads, or a recommendation from a colleague. An example blog MOFU post title could be Maximizing Your Social Media ROI: Strategies That Work.

Analytic Tools 80

Analytic Tools Data Visualization Research Software Onboarding KPIs 80

Pragmatic Marketing

AUGUST 30, 2018

In her book, “Thinking in Bets: Making Smarter Decisions When You Don’t have All the Facts,” Annie Duke started off with “Life is Poker, Not Chess.” Have you ever read a book that gave you a way of thinking that is just common sense, but you really needed someone to make it clear for you? There is no hidden information.

User Testing 70

User Testing Differentiation Books Blog 70

Pragmatic Marketing

AUGUST 29, 2018

In her book, “Thinking in Bets: Making Smarter Decisions When You Don’t have All the Facts,” Annie Duke started off with “Life is Poker, Not Chess.” Have you ever read a book that gave you a way of thinking that is just common sense, but you really needed someone to make it clear for you? There is no hidden information.

User Testing 70

User Testing Differentiation Books Blog 70

Userpilot

OCTOBER 6, 2022

Identifying the links between features, advantages and benefits also helps to differentiate the product for different target markets. Book the demo ! Advantages help understand how various features can differentiate the product. Want to see Userpilot in action? What is the features, advantage, and benefits (FAB) analysis.

Analytic Tools 74

Analytic Tools Feedback Software Data Visualization Customer Feedback 74

Userpilot

MAY 2, 2024

Book the demo to learn how to use it to orchestrate your customer retention strategy. Like interactive walkthroughs, in-app patterns, video tutorials , training courses, how-to guides, and product-led blog posts. They normally don’t differentiate your product from competitors.

Onboarding KPIs 91

Onboarding KPIs Customer Experience Feedback Software Analytic Tools 91

Userpilot

NOVEMBER 19, 2022

The benefits of embedding a product service management role in your organization include improved differentiation thanks to ongoing incremental innovation. Book the demo! Apart from price, we can differentiate our products based on superior design, quality, reliability, or services you provide. Book the demo!

Data Visualization 92

Data Visualization User Testing Research Software Feedback Software 92

Usersnap

NOVEMBER 10, 2023

In his book “Start with Why” , Simon Sinek boldly claims that the ‘Why’ behind your actions matters more than the ‘What’ This principle isn’t limited to leadership or personal motivation; it extends to every facet of the business, including product roadmaps.

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

Intercom, Inc.

FEBRUARY 25, 2021

In fact, in 2019, she literally wrote the book on it – Customer Understanding: Three Ways to Put the “Customer” in Customer Experience (and at the Heart of Your Business). Writing the book on customer experience. And what a great time to write a book about customer experience. How’s the response been?

Customer Experience 211

Customer Experience User Friction User Testing Customer Feedback 211

Userpilot

JUNE 7, 2023

Book a demo to try it out. Additionally, the insights uncovered can help refine your marketing campaigns and put your differentiators at the center. The post Feature Feedback Survey Template: Examples and Questions to Ask appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog.

User Testing 77

User Testing Customer Feedback Product Research Feedback Software 77

Userpilot

JANUARY 26, 2023

This can be a valuable differentiator that attracts more customers. Book the demo! In fact, it can be one of the key differentiators in a saturated market where it’s difficult to compete on features or price. If you would like to see how Userpilot can help you make your product more inclusive, book a demo today!

Product Research 90

Product Research Feedback Software Research Software User Testing 90

Johanna Rothman

NOVEMBER 3, 2020

Even if I didn't have a footer on this blog that established my copyright, the words would still be mine. In the books, I offer real references, not what I did here with a link to the article. Aside from the epigraph, I would also list Secrets in the reference section of the book or article. Let's start with copyright.

Reference 83

Reference Leadership Consulting Books 83

Userpilot

JULY 9, 2023

Book the demo to see how. Product usability is one of the factors responsible for product success and can be a key differentiator in competitive markets. If you want to see how you can use Userpilot to test your product usability, book the demo! What is product usability? Usability vs. User Experience (UX).

User Testing 85

User Testing Customer Experience Customer Feedback Product Research 85

Userpilot

JULY 24, 2023

Conduct market research to identify competitors and determine avenues for product differentiation. Book a demo to learn how it works. How you can differentiate your product from the competition. Your statement should identify who needs your product, what it does, and what differentiates it from other products in the market.

Product launches 80

Product launches User Testing Product Research ChatGPT 80

Userpilot

JANUARY 29, 2023

Without validating features, it’s easy to create products that aren’t aligned with their vision or are difficult to differentiate. After all, by copying your rivals’ features, you will only build a parity product that’s hard to differentiate. Product teams should invest in validation when developing the MVP.

User Testing 88

User Testing Product Research Framework Feedback Software 88

Userpilot

JUNE 20, 2023

If you want to see how Userpilot can help you validate your product ideas, book the demo! You can also get ideas about the direction of the market from industry blogs, reports, and publications. If you want to see how Userpilot can help you validate your product ideas, book the demo! What is product idea validation?

User Testing 80

User Testing Product Research Feedback Software Customer Feedback 80

Imaginary Cloud - Design

AUGUST 19, 2021

This blog post will discuss what Design Research is, its top benefits, and how we do it at Imaginary Cloud. Secondary : in this method, designers use existing data (books, articles, or the internet) to validate or support existing research. Table of contents. What is Design Research? Conclusion. Found this article useful?

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Userpilot

OCTOBER 21, 2022

Develop a solid differentiation strategy and use a mix of differentiators to help your product stand out from competitors. Product differentiation is a must for product managers. Product differentiation is a must for product managers. How can you differentiate your product?

Feedback Software 63

Feedback Software Analytic Tools Research Software User Testing 63