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Getting conversational: HubSpot’s CEO on a new species of disruptor

Intercom, Inc.

Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. What do these brands have in common? Listen to the full episode above or check out Brian’s key takeaways below.

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Longer sales cycles.

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Bootstrapping To 10 Million – The Story Of Kovai.co

Userpilot

In the same year of its launch, Saravana closed on 5 inbound enterprise customers for BizTalk360. For instance, since 2004, Saravana had been writing about the Microsoft BizTalk technology on his blog. The blog helped Saravana to connect with a niche audience interested in enterprise cloud technology. A few things helped here.

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6 Great Resources to Learn about Social Selling

Roy Madden

We hear it at conferences, in LinkedIn forums, in team meetings, on Twitter, and on billboards. All of these activities overlap with a bunch of other trends that people have been buzzing about: sales enablement, employee advocacy, personal branding, social media marketing, content marketing, inbound marketing, and more.[link].

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ProfitWell founder Patrick Campbell on life after acquisition

Intercom, Inc.

Take advantage of conferences and events to network and build trust with your peers. I think what really helped is that Christian Owens , the CEO and founder of Paddle, and I had known each other for a number of years, so there was already some trust that had been built because we were conference friends. Just build them anyways.

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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

In this blog, we break down the basic tenets of customer training, outline four traditional training methods that companies use today, and present ways to supplement them with online courses to create more effective customer training programs. Luckily, there is a better way to onboard customers and keep current users updated.

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Andrew Chen on finding the “fresh powder” in growth

Intercom, Inc.

Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. When I think about growth and Dropbox, Drew Houston’s classic talk from the 2010 Startup Lessons Learned Conference immediately comes to mind.