The Product Coalition

NOVEMBER 30, 2022

There Were A lot of Generic Recommendations Having thought leadership, content marketing, a social media presence, measuring user intention, free trials, A/B testing of content, relevant Calls to Action, Videos on YouTube, Do Events: the Biggest Events, Post on LinkedIn, Publish an E-Book, do some Webinars, use Influencers.

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Alchemer Mobile

AUGUST 6, 2020

The Apptentive community has been on the front lines of the changes to mobile product management, and as a result, has been eager for content to advance their skills. We’ve written a lot—and I mean A LOT—of content focused around mobile product management. So how do you get beta testing right? Getting Started. Conferences.

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Userpilot

JUNE 30, 2023

This article provides an overview of 19 popular AI content-writing tools that will help you create different content types, from in-app messages to long-form blog posts. enables content creators to generate compelling and persuasive marketing copy. Wordplay provides a range of AI writing tools for creating blog posts.

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Userpilot

FEBRUARY 25, 2024

Companies are going beyond product marketing and investing in content marketing to deliver value to users. For this reason, the average consumer demands mobile-first and remote working tools to accomplish work tasks such as remote usability testing. This is why companies are investing in product-led content marketing resources in 2024.

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Userpilot

FEBRUARY 26, 2024

A/B and multivariate testing are experimentation techniques you can use to validate funnel changes before implementing them for all users. A typical marketing funnel consists of 5 main stages: Awareness – when the user finds out about the product, for example, from an ad or content marketing. A/B testing in Userpilot.

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Userpilot

DECEMBER 21, 2022

Here are the key features to look for in an analytics tool: segmentation, tracking capabilities, A/B testing , and data visualization with analytics dashboards. HubSpot Marketing Hub is a robust automation platform that features content marketing, SEO, digital advertising, email marketing, social media, and analytics tools.

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Lenny Rachitsky

MARCH 7, 2024

Startups looking to advertise on TikTok should begin by establishing an organic presence, testing content, and then gradually transitioning to targeted ads. The platform values content that feels real and relatable. Hiring the wrong individuals not only fails to expedite processes but actually slows down overall progress.

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Strategy Product Strategy Advertising User Testing 85

Userpilot

JULY 9, 2023

Card sorting and fake door testing are useful testing methods before the product launch. Session recordings and five-second tests enable you to assess usability after the launch. Finally, continuously refine and test the impact of changes to enhance user experience. Perform usability testing before and after launches.

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Userpilot

MARCH 27, 2024

Meanwhile, secondary navigation serves as an auxiliary guide to less prominent but still significant content. HubSpot's combined navigation allows detailed content exploration within major categories through a hierarchical structure. Organizing content with card sorting to reflect user expectations and make navigation intuitive.

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Product Talk

OCTOBER 25, 2023

He asked the community how to determine when a trio should run through the entire pattern of identifying and testing assumptions vs. building something quickly to learn. Trevor turned to the CDH community to get their take on identifying and testing assumptions vs. building to learn.

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Leadership Product Research Reporting Tools Feedback Software 256

Product Talk

FEBRUARY 28, 2024

The idea was that her trio would test out the concepts from Continuous Discovery Habits and then guide the broader product organization at Going to adopt the habits. This would be a much shorter blog post if that were the case! They used customer interviews and prototype testing to understand this risk.

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Product Research Onboarding KPIs Feedback Software User Testing 239

Userpilot

DECEMBER 22, 2023

AI-writing assistants are excellent tools for repurposing product documentation and content or refining existing microcopy. Before releasing the microcopy to the world, test it, just like other aspects of the product. Before releasing the microcopy to the world, test it, just like other aspects of the product.

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Analytic Tools Feedback Software UX Data Visualization 105

UX Planet

JANUARY 18, 2024

Sometimes it’s embarrassing how easy AI makes content creation. If you’d like to try it out, here’s how to use InVideo to create video content in ChatGPT. It won’t cost a cent more, but your support keeps the power on and this blog thriving! Well, what type of content do you need? Supporting the Blog — A Win-Win!

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ChatGPT Feedback Software Customer Experience Customer Feedback 98

Intercom, Inc.

MAY 7, 2019

There’s a stat that should strike fear in the heart of every marketer, but particularly those involved in publishing content. For content marketers, that’s a staggering amount of digital noise that you’re struggling to break through to be heard. Highly optimized SEO content is rarely opinionated. gigabytes per year.

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Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

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Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

JULY 4, 2023

Build an MVP to let a small user base test out your product and provide feedback to perfect key features , messaging , and positioning. Implement a product-led growth strategy to allow early adopters a chance to test your product without making an investment. Components of product-led growth. An NPS survey to collect feedback.

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AB Tasty

FEBRUARY 22, 2024

In this guest blog post from Conversio , a leading UK-based optimization and analytics agency, we explore key trends in fashion e-commerce and how brands can leverage digital strategies to enhance the customer experience. Conversion rate optimization (CRO) is a crucial aspect of this process.

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Userpilot

OCTOBER 6, 2023

The B2B marketing funnel focuses on creating awareness, building interest, and generating qualified leads through content marketing, search engine optimization, and social media marketing. Which involves attracting the attention of potential customers through content and ads. They include: Awareness stage (ToFu). Interest stage (ToFu).

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Userpilot

DECEMBER 19, 2022

B2B marketing expenses can vary wildly depending on whether you’re building a brand on social media, investing in content, or targeting enterprise customers with account-based marketing. Here’s a quick comparison between content marketing and product marketing: 15 B2B marketing strategies worth a try.

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Userpilot

JUNE 30, 2023

Next, add a module: this is where you start populating the page with content. Finally, analytics can help you understand how your resource center is performing, which of the content you’ve published is working, and what needs to change. You don’t need to rely on one type of content: you can add multiple resources (i.e.

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Analytic Tools Embedded Analytics Data Visualization User Testing 98

Indicative

OCTOBER 1, 2020

You can’t give consumers the content they want to interact with if you don’t know what kind of content that is — and the truth is that most businesses don’t know how to do personalization right. A/B Testing Tells You What You’re Doing Wrong (and Right!). Data Analysis Makes Personalization Possible — And It Works!

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Userpilot

MARCH 6, 2024

When creating marketing content , focus on the middle and bottom-of-the-funnel topics as they drive the most conversions. For instance, some users may respond better to paid ads while others – to social media or content marketing. These include: Content marketing and SEO. Product funnel. PPC and social media ads.

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Analytic Tools Data Visualization Research Software Onboarding KPIs 104

The Product Coalition

OCTOBER 20, 2023

Even today, many businesses test scores of potential strategies to determine which one is effective. While not all artificially intelligent tools and software services are inexpensive, they are more cost-effective than paying a team to test various strategies to determine which one works. How is AI used in marketing?

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Data Visualization Artificial Inteligence Reporting Tools Customer Communications 107

TechEmpower - Product Management

DECEMBER 11, 2023

Our blog post 53 Questions Developers Should Ask Innovators has a list of questions any good development team would ask. Assess the Company's Website: The company's own site provides a clue to its dedication to aesthetics and content. How do they handle testing? Avoid them. What are the employees and contractors' skills?

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Centercode

DECEMBER 22, 2020

Our team was right there, too, and we’re proud to say that we continued not only to support our customers with our platform and services, but we supported testing professionals with in-depth content to help them adapt and improve. The ROI of Testing Pre-Release Products with Centercode. Increasing Efficiency.

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Userpilot

JANUARY 16, 2024

Based on Joel Marsh's popular UX Crash Course blog, covers the fundamentals of UX design in 100 concise, easy-to-digest chapters. The book covers a wide range of topics, from user research and interaction design to information architecture and usability testing, making it perfect for absolute beginners with no design background.

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User Testing Books Customer Feedback Customer Experience 105

Userpilot

JANUARY 26, 2023

Test your assumptions about user needs with beta and usability testing and collect user feedback to understand their pain points better. Twitter improves inclusivity by enabling users to filter content in their own language. The only way to check that is by testing the product with real users.

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Userpilot

JUNE 19, 2023

The main features of a good LMS are an intuitive UI, support for different content types, course management features, assessment and certification functionalities, tracking and reporting, collaboration features, and gamification. In the latter, some of the training content is delivered online, and some in the traditional classroom.

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Intercom, Inc.

DECEMBER 6, 2019

Whatever the case, the content of your message must be captivating enough to warrant a click-through. Think about when they’re normally active on your app or program, or how often they might like to receive blog articles, news or updates from friends. Always A/B test. Types of messages that provide value. Frequency/timing.

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Andrew Chen

FEBRUARY 26, 2024

I had a superpower in my domain knowledge of CAC, A/B testing, funnel optimization, lead gen, etc, and began to merge all of this thinking with consumer products. Why blogging/writing is so helpful In the first year, I learned the importance of writing things down. Thank you!)

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Intercom, Inc.

DECEMBER 21, 2020

Against that backdrop, the Content team here at Intercom continued to write our story, but in the context of this overwhelming time, that story was inevitably different. Thank you for reading throughout the year, we hope you’ve learned from and enjoyed our content. John Collins, Director of Content. Conversations on a journey.

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Userpilot

NOVEMBER 22, 2022

How can your product marketing team ensure you create the right content to help customers get value? With a customer education strategy, you create content or create courses that show customers how to get the most value from your product. Identify customer touchpoints so you can deliver timely and relevant content.

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The Product Coalition

DECEMBER 2, 2020

Keys to A/B Testing I recently hosted a webinar on the keys to A/B testing and how to structure these components for a company. I decided to post the notes I had as an outline as a blog post since I thought it was a good rough guide. To be clear, it’s not in the format of a normal blog post. What’s your core product loop?

User Testing 97

User Testing Product Research Testing Onboarding KPIs 97

Userpilot

MAY 12, 2022

A series of SEO blog posts enhanced with screenshots and containing CTAs will help you attract new users and can be used for sales, marketing and customer support. Blog posts : SEO content is easy to share and allows you to present new features in more detail. Blog posts for new product announcement best practices.

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Userpilot

MARCH 17, 2024

It also helps you optimize your content marketing efforts and SEO strategy. You can track essential metrics across all digital channels, like blogging and email marketing , and check how multiple channels perform together. Identify the kind of social content that gets you the highest reach and resonates the most with your audience.

Data Visualization 98

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Userpilot

DECEMBER 3, 2022

In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. Define your target audience and share informative and relevant content at the reach stage to drive awareness. Share informative and relevant content. Example of a user persona.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

AUGUST 6, 2023

TL;DR Marketing automation describes the use of software tools to automate repetitive marketing tasks, like sending emails or scheduling social media content. Examples of marketing automation include sending automated emails triggered by user behavior , or scheduling and posting content across all social media platforms.

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