Why You Use Cost-Plus Pricing
Pragmatic Marketing
MARCH 6, 2018
The product, a widget, costs $10 to make. What price should we charge? Does that information change your price? If we only get to set one price, there are three obvious choices. Price at $15, sell 3 units, make profit of 3*($15 – 10) = $15 and margin of 5/15 = 33%. But that’s not the point of this blog.
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