B2B Product Management

JANUARY 18, 2024

#customeronboarding #gtm In this blog post, we will discuss the importance of customer onboarding. We will especially talk about how it can negatively impact customer experience to the extent of losing a customer. Does a company really want to lose customers because of their onboarding process ?

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Customer Experience Marketing Strategy Data Visualization 40

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

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Feedback Software Analytic Tools Research Software Customer Experience 95

Antwak Blog

APRIL 6, 2021

Customer advocacy is the type of marketing where you ask your present customers to discuss or talk about your brand and its products which they used. In a survey, it was found that more than 88% of the customers research online before buying. Advantages of Customer Advocacy. Customer Advocacy is : Simple.

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User Testing Marketing Research Software Software Review 52

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. This blog post will give you all you need to create and implement a more customer-oriented marketing strategy. What is customer orientation?

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Feedback Software User Testing Research Software Customer Feedback 97

Good Product Manager

FEBRUARY 7, 2021

Recent Blog Posts. I wrote two posts for the Forrester blog that touch on popular subjects in recent client discussions: Roles and Responsibilities for Product Management and Portfolio Marketing: How Much Do They Matter? : I often field questions like “Who should be responsible for [X]?” Upcoming Presentations and Events.

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Presentation Blog Product Management Product Manager 87

The Product Coalition

FEBRUARY 5, 2021

How To Get The Most Out Of Customer Interviews We are at risk of only listening to what we want to hear. The main lesson I learned from conducting almost 100 customer interviews for product discovery over the last six months is that there are many ways in which we can become biased during customer interviews.

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User Testing Blog Customer Experience Customer Feedback 113

Mind the Product

APRIL 24, 2018

Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. So, while developers were fixing bugs, we started to challenge our critical product pillars by reviewing our answers to the main product questions: Who is our customer? Who are your customers?

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User Testing Customer Feedback Customer Experience Data Visualization 146

Good Product Manager

FEBRUARY 7, 2021

Recent Blog Posts. I wrote two posts for the Forrester blog that touch on popular subjects in recent client discussions: Roles and Responsibilities for Product Management and Portfolio Marketing: How Much Do They Matter? : I often field questions like “Who should be responsible for [X]?” Upcoming Presentations and Events.

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Presentation Blog Product Management Product Manager 60

Userpilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. What is a SaaS blog?

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Analytic Tools Research Software Feedback Software Data Visualization 52

Daniel Elizalde IoT Blog

JANUARY 7, 2023

One of the most important decisions startups and corporate innovation groups must make is to select a target market to go after. The post Masterclass: How to Select a Target Market and Understand the Pains of your Target Customer appeared first on.

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Marketing Startups Enterprise Blog 62

Product Management University

JUNE 20, 2017

If you’re going to dominate your market, you have to make the customer organization measurably better at their business, from the top down. Products and services are the means to the end, but every customer-facing function in your organization plays a role in delivering customer value. Market & Product Strategists.

Customer Experience 100

Customer Experience Marketing Customer Feedback Leadership 100

Gainsight

DECEMBER 10, 2018

Before you say, “ thank u, next ” to 2018, check out Gainsight’s top blog posts, webinars, and resources of 2018. Top 5 Customer Success Blog Posts of 2018. CSM & Product’ Is the New ‘Sales & Marketing’. Click here to read the blog. Gainsight Elements: The Science of Customer Success.

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Webinar Blog Customer Experience Customer Feedback 71

Gainsight

NOVEMBER 20, 2019

In the spirit of “Staying Thirsty” we’ve compiled this list of books, blogs, Slack communities, and podcasts for product-obsessed people that want to develop themselves in and out of the office. Blogs for Product Managers. A step-by-step strategy for new and seasoned PMs alike to learn how to build products customers will love.

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Books Blog Feedback Software User Testing 80

Mironov Consulting

DECEMBER 29, 2017

This week we feature an article by Patrick Thuot who shares an infographic about how customer service can help the retail industry. A customer-centric approach can help any type of business succeed. – Shep Hyken. To entice those customers to come in-store requires there to be something worth coming in for.

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Blog Data Visualization Customer Experience Software Review 83

Gocious Blog

JULY 18, 2023

It is crucial to identify what your potential customers want from the product type you are developing to create an exceptional product. Effective product management requires a deep understanding of your target audience.

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Marketing Development Product Management Product Manager 83

Usersnap

NOVEMBER 25, 2020

That’s how crucial testimonials have become in a customer journey. With enhanced access to data and information, customers are becoming more aware of the products and services they are about to pay or are already paying for. Let’s have a look at some of the best practices and examples to leverage testimonials and use customer feedback.

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Customer Feedback User Testing Customer Experience Software Review 64

Userpilot

APRIL 30, 2024

If you’re interested in learning more about Marty, including his background and top blog and podcast recommendations, continue reading ahead. INSPIRED: How to create tech products customers love INSPIRED: How to create tech products customers love. If you still want to explore his ideas, his blog posts are not to be missed.

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Analytic Tools Research Software Feedback Software Books 96

Userpilot

APRIL 21, 2024

This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Once the customer converts , stay in touch. Userpilot blog post. Next, create user personas.

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Research Software Feedback Software User Testing Reporting Tools 93

Alchemer Mobile

MAY 17, 2022

As investment in digital transformation continues, mobile apps have become a primary channel of communication with customers. The customers themselves are driving this change. What is a customer feedback solution? What is a customer feedback solution? Step 1: Identify gaps in customer feedback and set goals.

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Feedback Software Research Software User Testing Reporting Tools 246

Product Management University

SEPTEMBER 20, 2017

The next big leap for the B2B product management profession will be a complete shift away from “market problems” to a focus on “customer goals.” 1. Customer Value is All But Guaranteed. The product didn’t solve a problem that had a significant impact on the strategic business goals of your target customers.

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B2B Customer Experience Marketing Product Management 100

Product Management University

SEPTEMBER 20, 2017

The next big leap for the B2B product management profession will be a complete shift away from “market problems” to a focus on “customer goals.” 1. Customer Value is All But Guaranteed. The product didn’t solve a problem that had a significant impact on the strategic business goals of your target customers.

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B2B Customer Experience Marketing Product Management 100

Mixpanel

APRIL 18, 2024

This is why go-to-market (GTM) teams play a large role in B2B rollouts, whether it’s running training with their account teams or answering basic support questions. You don’t want to roll out a big feature to your entire customer base just to realize that there was a bug that the QA team missed. Take Mixpanel, for example.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Gocious Blog

JUNE 8, 2022

We are pleased to announce the availability of Market Divisions, a set of features that allows you to define markets and capture product definitions that specifically address those markets.

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Marketing Definition 74

Business of Software Conference

OCTOBER 23, 2019

How does your company’s product provide a solution for the pain points of your target customers and how do you talk about it through the sales cycle? She helps companies connect with their audience via storytelling, content strategy, & digital marketing. Allison Grinberg-Funes is a connection catalyst. Upcoming Events.

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Blog User Friction Customer Experience Events 45

The Product Coalition

FEBRUARY 25, 2024

From its humble beginnings as a DVD rental service to its current status as a global streaming powerhouse, Netflix’s evolution has been marked by relentless innovation and strategic adaptation to changing market dynamics. This shift allowed Netflix to cater to a diverse range of customers while maximizing revenue and profitability.

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Analytic Tools Entertainment Customer Experience Data Visualization 102

Userpilot

FEBRUARY 26, 2024

What is marketing funnel analysis? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. It also helps them seal any leaks in the funnel resulting in the loss of potential customers. Book the demo!

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Analytic Tools Data Visualization Feedback Software Research Software 100

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies.

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Feedback Software Analytic Tools Customer Experience Customer Satisfaction 97

Good Product Manager

MARCH 29, 2016

How Product Teams Understand Customer Needs for Innovation. My colleague Rachel Young and I have been conducting research for the past year on how b-to-b organizations understand customer needs and apply them to product innovation. Upcoming Product Management and Product Marketing Events.

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Events Product Research User Testing Customer Feedback 84

The Product Coalition

DECEMBER 11, 2023

These insights empower creators to make informed decisions, enabling them to customize content that strongly resonates with their audience. This ensures efficient resource allocation and optimization of marketing efforts, leading to better overall returns on investment.

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Data Visualization Artificial Inteligence Analytic Tools Research Software 122

TSIA

MARCH 16, 2017

In our multi-part blog series on organizational convergence , TSIA’s Phil Nanus and others have written extensively about the convergence of sales and services in an XaaS world. For a great primer on how these lines are blurring, be sure to read his blog post or Chapter 7 of the Technology-as-a-Service Playbook.

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Marketing Blog Technology 40

Dear Strategy

APRIL 15, 2019

NOTE: This is the third installment in a special 5-part series on Understanding the Target Market for Your Product or Business. Dear Strategy: “How can I use customer segmentation to help me better understand the target market for my product?”. . Psychographic Segmentation – Based on how customers feel.

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User Testing Customer Experience Strategy Marketing 40

Dear Strategy

OCTOBER 23, 2018

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “What are the strategies to help drive consumer needs into product benefits to go to market faster?”. Read The Full Blog Post.

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Strategy Marketing Blog 40

Dear Strategy

APRIL 22, 2019

This week, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , takes you through Part 4 of a 5 part series on understanding the target market for your product or business. Read The Full Blog Post.

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Strategy Marketing Blog 40

Dear Strategy

APRIL 15, 2019

This week, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , takes you through Part 3 of a 5 part series on understanding the target market for your product or business. Read The Full Blog Post.

Strategy 40

Strategy Marketing Blog 40

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.

Feedback Software 100

Feedback Software Analytic Tools Research Software User Testing 100

The Product Coalition

JUNE 18, 2023

Learn New Skills Faster: Product managers have more advanced learning tools to pick up new skills and market dynamics. Faster Copy Writing : Product managers write manuals, blogs, or marketing copy. They can use new meeting assistant tools like Otter.ai

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Data Visualization Feedback Software ChatGPT Product Management 124

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. Which involves attracting the attention of potential customers through content and ads.

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