Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example. Take market requirements for example. Storytelling Example.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

B2B Product Management

JANUARY 18, 2024

#customeronboarding #gtm In this blog post, we will discuss the importance of customer onboarding. It has been 5 days and I am yet to receive the confirmation that my account has been approved for next steps by FAFSA at the time of this blog post. It can be used as a competitive differentiation. Identify and fix those gaps.

Customer Experience 40

Customer Experience Marketing Strategy Data Visualization 40

Product Management University

JULY 7, 2020

Is the maturation of B2B product management and marketing keeping up with the demands of the market? B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did 20-25 years ago.

B2B 165

B2B Marketing Product Management Product Manager 165

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Go-to-market strategy. Product Development.

Feedback Software 93

Feedback Software Product Research Research Software Product Marketing 93

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. The Impact: Articulate the positive outcomes your product will bring to users or the market.

Vision 130

Vision Product Research User Testing Roadmap 130

Alchemer Mobile

FEBRUARY 14, 2023

First-to-market features drive deeper engagements to increase customer adoption, retention, growth, and advocacy. Independent market research says closing the loop is the biggest challenge facing CX and VoC professionals. To read Alchemer CEO David Roberts’ blog, click here. LOUISVILLE, Colo.

Product Research 130

Product Research Feedback Loop User Testing Feedback Software 130

The Product Coalition

FEBRUARY 25, 2024

From its humble beginnings as a DVD rental service to its current status as a global streaming powerhouse, Netflix’s evolution has been marked by relentless innovation and strategic adaptation to changing market dynamics. UX Timeline, back to the past! At that time, Netflix’s subscription plans cost $16.99

Analytic Tools 105

Analytic Tools Entertainment Customer Experience Data Visualization 105

Johanna Rothman

AUGUST 30, 2023

I ranted about one of those on my other blog. I offer blog posts, conference talks, and meetups in the low-fee, commodity experience quadrant. For example, if you only offer certification classes, what differentiates you from all the other people who do the same thing? I still differentiated myself.

Consulting 85

Consulting Certifications Workshop Differentiation 85

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume. Let’s do this.

Product Marketing 52

Product Marketing Marketing Management Management 52

Product Management University

MAY 24, 2021

For example, consider the workflows that cross marketing, sales and finance, or customer service, shipping and billing, or IT, human resources and all departments. At the top of your game, you’re delivering solutions with industry-specific functionality that make customers more competitive in their markets.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Product Management University

JANUARY 23, 2017

This sample product marketing job description just might ruffle a few feathers. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description. Add these criteria to your next product marketing job posting and see what happens. Don’t sweat it.

B2B 133

B2B Product Marketing Marketing Healthcare 133

BrainMates

FEBRUARY 12, 2020

As a Product Manager I love the words “market-driven” They have purpose and connotations of real market intelligence (“customer-centric” sits in the same bucket). What is a “market-driven” Product? A two-tier definition of market-driven Product. It’s more than just market research.

Marketing 59

Marketing User Testing Research Software Product Research 59

Product Management University

NOVEMBER 17, 2020

As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021. Blog: High-Octane Product Management. 7 Tips for Positioning Greater Strategic Value & Differentiation. View the magazine. In This Issue.

Magazine 130

Magazine B2B Product Management Product Manager 130

Product Management University

MARCH 24, 2021

Marketing wants a strategy that makes it easier to differentiate your value. If your target markets are clearly defined and you understand what’s driving those organizations from the top down, your product portfolio strategy should energize sales, marketing, customer success, engineering and executives (80/20 rule in play).

Product Strategy 298

Product Strategy Strategy Differentiation Vision 298

Product Management University

DECEMBER 17, 2020

We’d welcome the opportunity to be your partner in 2021 to become more customer outcome focused in how you build, market, sell and deploy your solutions. Blog: High-Octane Product Management. Why Storytelling Skills For Product Management & Product Marketing Are Essential for Success. View the magazine. In This Issue.

Magazine 130

Magazine B2B Product Management Product Manager 130

Userpilot

OCTOBER 13, 2022

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price. Risk losing competitive advantage.

Product Research 94

Product Research User Testing Feedback Software Research Software 94

Userpilot

FEBRUARY 25, 2024

Predictive analytics are driving business decisions such as product and marketing strategy. Companies are going beyond product marketing and investing in content marketing to deliver value to users. Many consumer behavior trends, such as influencer marketing and social commerce, aren’t as popular in the SaaS industry.

Analytic Tools 103

Analytic Tools Data Visualization User Testing Reporting Tools 103

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.),

ChatGPT 99

ChatGPT Data Visualization Onboarding KPIs Research Software 99

Userpilot

OCTOBER 16, 2022

Another helpful tactic to drive delight is to lean into differentiation : what do you do differently from the competition? Continue to test the strength of your product-market fit. A minimum delightful product is a term first popularized by Adam Berry – a successful entrepreneur – on his blog, Startup Blender.

User Testing 107

User Testing Feedback Software Research Software Customer Experience 107

The Product Coalition

MARCH 5, 2023

Product-Led Growth practice lead, Dave Boyce describes the distinction between finding product-market fit (PMF) versus finding go-to-market fit (GTMF). Paul explains it pretty well in his blog post by saying: The most common unscalable thing founders have to do at the start is to recruit users manually. Looking for PMF.

User Testing 125

User Testing Startups Customer Experience Reporting Tools 125

bpma ProductHub

FEBRUARY 4, 2018

On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” Engages in market-sensing activities to determine the future of the product. Understands customers, the problems the product solves, why the product is winning or losing, competitive differentiation, etc.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. Now let’s look at the three product-led growth go-to-market types for SaaS companies. Dominant SaaS Growth.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research. Identify opportunities.

Product Research 96

Product Research User Testing Customer Feedback Research Software 96

The Secret PM Handbook

SEPTEMBER 16, 2016

Who the product is for (the market). Why my product is a better choice for you (the differentiators). The Three Laws of Marketing Physics: For the best chance of success, your product should have 1) an Overt Benefit, 2) a Dramatic Difference, 3) a Real Reason To Believe. What are the four components? Categorization tools.

Product Management 275

Product Management Product Manager Product Research User Testing 275

Alchemer Mobile

JANUARY 10, 2019

The challenge of achieving product-market fit is what keeps most product managers up at night. This post shares tips product professionals at any size company can take in order to get ahead of market trends. The Challenges of Competition, Fragmentation, and Market Fit.

Product Management 217

Product Management Product Manager User Testing Feedback Software 217

Userpilot

MARCH 27, 2024

In terms of design, it must be differentiated from the primary menus, including colors, fonts, and placements. The interface uses subtle design tactics to avoid visual overload, such as differentiating between levels of navigation while maintaining a sense of continuity across the entire user interface.

Feedback Software 104

Feedback Software Research Software Data Visualization Product Research 104

Valerian Tech

MAY 30, 2023

In this blog post, we will explore the significant role of data analytics in driving e-commerce business growth and discuss effective strategies for leveraging this invaluable resource. This understanding helps optimize product offerings, personalize customer experiences, and improve marketing campaigns.

Data Visualization 52

Data Visualization Analytic Tools Fractional CTO CTO Coach 52

Mixpanel

MARCH 11, 2024

But just because Benn tells me his writing isn’t “useful” in the ways that most content marketing strategies would hope for, that doesn’t mean it doesn’t offer business value alongside its obvious entertaining and edifying values. So the thing that I started doing was writing blog posts for Mode’s corporate blog.

Data Visualization 52

Data Visualization Leadership Entertainment Analytic Tools 52

Intercom, Inc.

SEPTEMBER 22, 2020

Brian says: Intercom’s SVP of Marketing Shane Murphy-Reuter recently caught up with Brian to talk about the importance of conversational relationships and how they can drive exponential business growth. Brian says: “My ‘aha’ was that it was impossible to market to a modern human, they were getting good at blocking it out.”.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

Intercom, Inc.

APRIL 13, 2018

So what is it about these SaaS sales reps that differentiates them from the rest? Marketing metrics have an influence on sales metrics. Understand the importance of marketing and sales alignment. Far too many sales professionals think that sales and marketing should be isolated.

Data Visualization 224

Data Visualization Customer Feedback Reporting Tools Customer Experience 224

Dear Strategy

AUGUST 27, 2018

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! Business, Product, and Marketing Strategies. Most companies that I work with have three layers of strategy.

Strategy 53

Strategy Outbound Inbound Marketing 53

Johanna Rothman

FEBRUARY 13, 2024

However, too many organizations don't differentiate between what they need to ship as experiments and when to finalize the product. I start with something small—a blog post or an idea for a talk. You, as I, might discover new markets and new products. That allows me the most flexibility in my product development.

Customer Experience 88

Customer Experience User Testing Feedback Software Workshop 88

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. This blog does the opposite.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Userpilot

MARCH 6, 2024

We also explain: How product funnel differs from marketing and sales funnels. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages. There are multiple product and marketing metrics to track at each stage of the funnel. Its different stages.

Analytic Tools 95

Analytic Tools Data Visualization Research Software Onboarding KPIs 95