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Growth Hacking with Customer Journey Mapping and AAARRR Funnel

Userpilot

The term “growth hacking” was coined by Sean Ellis in 2010 after he used this strategy to ignite unstoppable growth for Dropbox, LogMeIn, and other successful startups. One such tool that growth hackers actively use is the AAARRR framework. Customer Journey Mapping Growth Hack #2: .

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From Growth Hacking to Product Thinking

The Product Coalition

We’ve learnt that Sean Ellis’s Growth Hacking is great in the short-term but destructive in the long-term. We’ve expanded our principles to reflect Brian Balfour’s better-defined “New Age Growth”, and adopted Product Thinking to unlock huge A/B tested conversion, retention and AOV uplifts.

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Practicing Growth Design

Amplitude

I identify as a Growth Designer. A few years back, I wrote about how I see growth design. Here’s how I defined it: Growth design: A person who approaches product design through the dual lens of customer experience and business impact. Why Designers Should Care about Growth. How often have you heard…. They exist.

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The state of growth hacking (Guest post)

Andrew Chen

This was originally published on the Mixpanel blog , and I’m excited to re-publish it here too. After navigating a few winding hallways at Uber HQ to find a tucked away conference room, I’m chatting with Andrew Chen about one of his favorite topics: growth hacking. Growth does need a great product.

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Idea Validation?—?Much More Than Just A/B Experiments

The Product Coalition

Much More Than Just A/B Experiments Here are a few important things to know about product ideas: 1) the vast majority of ideas lead to no measurable improvements in business results or value-to-customer (some actually cause negative results) 2) No one, no matter how senior or experienced, can predict which ideas will work and which won’t?

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North Star Metric: What Is It And How to Find Yours [+10 B2B and B2C examples]

Userpilot

And should you, as a product manager care about it? What difference does it make if your product is B2B or B2C? A company's North Star Metric measures actual value delivered to customers as a predictor of sustainable growth. Should a company only have one product North Star Metric? Userpilot can help. Usually, yes.

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How Important is UX to Your Product’s Growth?

UserTesting

Today’s guest post comes from Sean Ellis, CEO and co-founder of Qualaroo and founder of GrowthHackers.com. appeared first on UserTesting Blog. appeared first on UserTesting Blog.

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