The Product Coalition

APRIL 8, 2024

Product management is an attractive career path, and getting into the field is harder than ever. Why is product management an attractive career? For starters, product Managers generally have attractive salaries. Built In lists the average Product Manager salary at $128,820. What does it take to be a good product manager?

Product Management 110

Product Management Product Manager Customer Experience User Friction 110

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

The Product Cafe

JANUARY 18, 2024

Hello, all you product-loving folks! 💜 Welcome to this week's edition of Product Café, your weekly cup of coffee for everything product management, startups, AI, and more. ☕ Thanks for reading Product Café Newsletter ☕️! Subscribe for free to receive new posts and support my work.

Artificial Inteligence 52

Artificial Inteligence Technical Advisors Customer Experience Certifications 52

The Product Coalition

FEBRUARY 5, 2021

An unconventional view of what it takes to be a Product Leader Photo by Porapak Apichodilok from Pexels *Note: this is a revised and updated version of a guest blog I did for Department of Product, titled: ‘Unconventional advice for transitioning to Head of Product’ ?—?check check it out! How do I build alignment?

Leadership 153

Leadership Technical Advisors Product Research Weak Development Team 153

The Product Coalition

JULY 2, 2023

A successful product can only work if people actually buy it. But too many product leaders focus on the product itself and not on what makes it sell. As product leaders you cannot ignore the full customer journey to make sure it makes sense. I’m sure you know this quote and see it a lot in product management.

User Testing 110

User Testing Customer Experience Product Strategy UX 110

Product Talk

FEBRUARY 7, 2024

Sandrine Veillet ’s Product in Practice story perfectly exemplifies this. She took a multi-step, methodical approach to introduce continuous discovery, including enrolling a group of product people in the Master Class , having those participants coach and train others, and bringing stakeholders along for the journey.

Product Research 235

Product Research Reporting Tools User Testing Research Software 235

The Accidental Product Manager

FEBRUARY 12, 2024

The Peloton product managers were unable to predict the future Image Credit: Phillip Pessar How great would it be to be a product manager who was responsible for a very popular high priced exercise bike? This is the position that the Peloton product managers found themselves in just before the pandemic hit. However, it didn’t.

Product Management 73

Product Management Product Manager Management Management 73

Intercom, Inc.

DECEMBER 19, 2018

Intercom, the product, continued to develop at a fast pace with hundreds of new features big and small – from an entirely reimagined Messenger to a thriving Intercom App Store to next generation chatbots, Custom Bots and Answer Bot. The best of the blog. Significant digits: 240 blog posts, 18 videos.

Analytic Tools 150

Analytic Tools Research Software User Testing Customer Experience 150

Userpilot

OCTOBER 4, 2022

Driving activation is a critically important skill for SaaS owners and product managers: in this article, we’re going to explore the most effective activation strategies for driving growth and engagement. A customer activation strategy is about devising the most effective customer journey in pursuit of that aim.

User Testing 98

User Testing Customer Experience Customer Feedback Data Visualization 98

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

FEBRUARY 25, 2024

Analyzing user behavior can help you understand how users perceive your product and brand. Product analytics can help you track changing user behavior for your app but here are some industry-wide changes that are influencing purchasing decisions in 2024. Accessibility features are making UX design more inclusive.

Analytic Tools 105

Analytic Tools Data Visualization User Testing Reporting Tools 105

Userpilot

DECEMBER 22, 2023

Marketing copy aims to promote the product and motivate users to buy it, so it uses engaging and emotionally evocative language. Microcopy helps users discover relevant features and understand how the product works so that they can use it effectively to achieve their goals. Let’s get right to it! Get the demo to see how!

Analytic Tools 105

Analytic Tools Feedback Software UX Data Visualization 105

Userpilot

JULY 23, 2023

TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Userpilot

MAY 3, 2022

Pair that with in-app communication and you’ve got a pretty good marketing strategy. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process. How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB?

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Mind the Product

MARCH 24, 2020

A couple of things we’re hearing people talk about a lot this week are how they’re adjusting to working in a different way, and how they are adjusting their strategies to deal with the current situation. Ethical frameworks for product development. Kim Goodwin’s talk: How can we Build Human-Centred Products.

Product Research 130

Product Research User Testing Testing Customer Experience 130

Nulab

AUGUST 25, 2021

from marketing and sales to product development and community building. Doing this makes it easier for you to spot gaps, work out where you can improve on what they’re doing, and develop counter-strategies instead of relying on guesswork. Analyzing their products and services. written by poet and cleric John Donne?

Weak Development Team 86

Weak Development Team Research Software User Testing Customer Experience 86

UX Studio: Product Management

SEPTEMBER 29, 2023

Your product strategy is already bulletproof — just make sure you’re not making any of these mistakes. Learn 5 examples from my career where strategy went haywire and my tips on how to avoid these situations. I’m Sándor, a product lead and former product designer with 5 years under my belt.

Product Research 56

Product Research Research Software User Testing Analytic Tools 56

Intercom, Inc.

SEPTEMBER 1, 2021

At Intercom, we believe the best products are built with the market in mind. That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . product marketing team. product marketing team.

Marketing 138

Marketing Product Marketing User Friction Customer Feedback 138

Andrew Chen

JANUARY 3, 2024

but am proud of what I published… Blog posts from 2023 How to design a referral program. I headed up Uber’s driver and rider referral programs at various points of my time there — I provide a framework to think about referrals as an ask/target/incentive/payback, and break down the components of each one.

Books 86

Books ChatGPT Reporting Tools Research Software 86

Intercom, Inc.

JUNE 1, 2018

About 50 percent of my time was spent communicating with potential users, whether that was asking them to try Intercom over email, meeting them at conferences, responding to them in blog comments or talking to them on Hacker News. I didn’t have a perfectly mapped out startup marketing strategy. Building an audience.

Startups 201

Startups Feedback Software Marketing Strategy 201

The Accidental Product Manager

FEBRUARY 6, 2023

trick works – most of the time Image Credit: Steve One of a product manager’s hardest tasks is to come up with a price for their product. Our goal here is to use our product development definition to pick a price that will maximize revenue for our company while at the same time not scaring away our customers. to $2.99.

User Testing 65

User Testing Product Management Product Manager Customer Experience 65

Userpilot

JUNE 20, 2023

In this article, we've compiled the 10 must-read onboarding books that'll enable you to transform your user onboarding strategies. TL;DR You can try the following books to enhance user onboarding strategies: Product Rantz by Userpilot reveals what to do and what not to do for successful onboarding with valuable insights and humor.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Research Software Books 98

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. o get the sponge mode on and dive in!

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

The Accidental Product Manager

JANUARY 29, 2024

Auto product managers believe that software will control the future Image Credit: JC As product managers, we are generally fairly focused on what we need to do to make our product become a success. However, some auto product managers are starting to realize this. These product managers have big dreams.

Download 73

Download Product Management Product Manager Automotive 73

Mind the Product

OCTOBER 8, 2019

Basecamp is well known for its approach to product development – after starting out as an agency (37 Signals), it realised that the tools it used to manage its own projects would have value for others. Product teams of two to three people. Follow Ryan on Twitter and LinkedIn and on his blog. In its newest (free!)

Product Research 108

Product Research Entertainment Agile Startups 108

The Product Coalition

APRIL 18, 2022

Seeing its blockbuster success, tech giants such as Google and Facebook have also incorporated it into their respective products. Photo by Jakob Owens on Unsplash In a separate blog , I discussed how Netflix might be missing a huge opportunity to increase its user engagement.

User Testing 120

User Testing Customer Experience Research Software Entertainment 120

Userpilot

NOVEMBER 14, 2022

How does this help with product marketing , and what are some examples of brands that have succeeded with it? 8 reciprocity marketing examples that were a success: Spotify: Premium free trial to let users experience the product’s value. Amazon: Free trial for Amazon Prime, a similar strategy to Spotify. Make it memorable.

Feedback Software 98

Feedback Software Research Software Marketing User Testing 98

Userpilot

JULY 17, 2023

How to choose the right product team structure for your SaaS? We also look at: Responsibilities of product teams Key roles you may want to include Different ways to structure your team Examples of different structures Let’s get right to it! They lead a team that consists of developers and designers.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

The Product Coalition

JANUARY 12, 2021

Before you get started, read up on marketing strategies so you can be in the know and at the cutting edge of the marketing scene. Using the following ways to improve your digital marketing strategy, we’ll help you stay ahead of your competition, and meet your goals for customer acquisition and revenue.

Marketing 133

Marketing Strategy Advertising Customer Experience 133

Userpilot

JULY 15, 2022

Whether you’re trying to accelerate customer acquisition or increase product engagement, understanding the dark funnel is necessary. Whether you’re trying to accelerate customer acquisition or increase product engagement, understanding the dark funnel is necessary. What is the dark funnel in SaaS? The Dark Iceberg.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Data Visualization 98

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

BrainMates

JULY 6, 2020

A competitor analysis is one of the fundamental things you should do before you launch a new Product or business. As Product Managers, having solid knowledge of our rivals and their activity in the marketplace helps us make better decisions during the strategic product planning phase. Updated July 2020.

Data Visualization 94

Data Visualization Reporting Tools Advertising Presentation 94

Lenny Rachitsky

FEBRUARY 13, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Q: How do I figure out how to price my product? It can drive enormous sustained growth (quickly) and often takes very little product work, yet is rarely prioritized or even discussed within product teams.

Data Visualization 105

Data Visualization Product Research User Testing Research Software 105

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing. Which does your company need?

Feedback Software 105

Feedback Software Research Software Product Marketing Marketing 105

Userpilot

FEBRUARY 2, 2023

In many cases, content is the first touchpoint of your customer journey – your prospects’ first interaction with your product. Content testing should happen at every stage in your product’s journey – from idea to prototyping , to after it’s published live. The digital world is full of content. Everything.

User Testing 98

User Testing Research Software Feedback Software Product Research 98

Usersnap

APRIL 29, 2023

Product managers have a lot of ground to cover. From staying on top of market trends, user needs, customer feedback , and industry insights to managing their resources, and planning what’s ahead for their product. You’ll be able to understand how chatGPT can be a great tool for product management. What is ChatGPT?

ChatGPT 105

ChatGPT Feedback Software Artificial Inteligence Reporting Tools 105

Userpilot

NOVEMBER 2, 2022

How does adding value to products contribute to faster product growth? Because it’s the key to a better pricing strategy, competitive advantage, and customer experience. In this article, we cover: How to define product value and a value-added product. How to measure product value.

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98