Userpilot

NOVEMBER 16, 2022

One great example of B2B marketing automation is growth loops – a self-sustaining approach where users fuel future growth with their outputs. Use automated email marketing to win back inactive users , nurture leads, and upsell to power users. Examples of B2B marketing automation.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Userpilot

JULY 20, 2023

Re-engage inactive cohorts with customer retention emails. Trigger highly personalized re-engagement flows to win back disengaged customers. Long wait times, back-and-forth convos, and the absence of self-serve support frustrate users and result in a negative user experience that makes them leave. Be contextual.

Customer Experience 94

Customer Experience Feedback Software Analytic Tools Data Visualization 94

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software 96

Feedback Software Research Software User Testing Customer Feedback 96

Userpilot

MARCH 31, 2023

How do you build a successful free-to-paid conversion strategy for your SaaS? 15% is a good free trial conversion rate for SaaS products. 15% is a good free trial conversion rate for SaaS products. There are four different types of free trial models in SaaS: freemium, opt-in, opt-out, and reverse trial.

Feedback Software 94

Feedback Software Onboarding KPIs Strategy Customer Experience 94

Userpilot

NOVEMBER 28, 2022

It’s true that you can’t win back everyone that goes radio silent or deactivates their accounts, but the right strategy will help you regain many of them. This article shows the common reasons for churn, outlines ten ways to get your users back, and the right engagement software to use. Plan retargeting campaigns.

Feedback Software 97

Feedback Software Analytic Tools User Friction Customer Feedback 97

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? For example, at the Retention stage, you could track the churn rate and CSAT. Regularly gather customer feedback, for example, via in-app surveys , to enhance their experience and retain them. There are a few good reasons why SaaS organizations love product funnels.

Analytic Tools 96

Analytic Tools Data Visualization Research Software Onboarding KPIs 96

Userpilot

APRIL 13, 2022

The most valuable types of data to track are email click tracking, link click tracking, and UX click tracking. However, you can also track email click (below, we will go through it in detail). Product marketers: to understand how marketing campaigns work by tracking the numbers of clicks on links and CTA. Email click tracking.

Analytic Tools 97

Analytic Tools Data Visualization Feedback Software Customer Feedback 97

Userpilot

OCTOBER 30, 2022

Proven strategies to grow retention in SaaS: Refine the onboarding experience. Hone your email strategy. One common example of customer retention is hyper-personalization. Hyper-personalization is just one of the many customer retention examples that truly makes a difference for SaaS companies. Acquisition ?

Feedback Software 96

Feedback Software Data Visualization Customer Communications Customer Experience 96

Userpilot

JANUARY 23, 2023

Why is retention important in SaaS? Customer retention in SaaS means keeping a customer over the long term. Offer custom educational resources based on user behavior – for example, if a user hasn’t tried an important feature, encourage them to watch a webinar explaining its value. Let’s get started.

Customer Experience 98

Customer Experience User Testing Feedback Software Customer Feedback 98

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. To get it right, SaaS companies must step back and see the product from the customer’s viewpoint. Impress users with a seamless onboarding process to win this stage. What is a SaaS customer journey map?

Feedback Software 75

Feedback Software B2B Customer Feedback Customer Experience 75

Userpilot

JULY 18, 2023

For established SaaS companies, the average churn is between 5% to 7% per year, early-stage startups should expect an average annual churn of 10% to 15%. For example, it’s involuntary churn when customers experience payment failures and can’t upgrade or when a bug in your system mistakenly flags a customer’s account for cancellation.

User Testing 95

User Testing Feedback Software Data Visualization Customer Feedback 95

Userpilot

MAY 11, 2022

This article will walk you through each essential step of implementing user segmentation in SaaS products. To implement user segmentation for SaaS products, start with utilizing microsurveys in the welcome flow to create personalized onboarding. Want to implement user segmentation to your SaaS? Win back churned customers.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Feedback 98

Intercom, Inc.

OCTOBER 3, 2019

? ?. On this week’s show, we catch up with email marketing strategist, Val Geisler, as she walks us through some practical emailing tips, her process for onboarding, and why she likens career progression to a spiral staircase. To avoid reader fatigue when it comes to your emails, you need to monitor their behavior.

Onboarding KPIs 143

Onboarding KPIs Research Software Customer Experience Dashboard 143

Userpilot

APRIL 1, 2022

What does the SaaS product localization process involve? How do you develop and implement a SaaS localization strategy? However, SaaS localization often requires more thorough changes to the UI to achieve the right effect. Price localization is fairly easy to implement, but many SaaS companies still neglect it.

Research Software 98

Research Software Feedback Software User Testing Product Research 98

Userpilot

JULY 26, 2022

Goals vs segments: how do they matter in SaaS? SaaS businesses tend to have heterogeneous customer bases, which means you will probably have customers with different needs. Goals in SaaS are conversion points along the customer journey that you want your users to reach. Goals and segments are equally important in SaaS.

Customer Feedback 96

Customer Feedback Customer Experience User Testing Feedback Software 96

Intercom, Inc.

SEPTEMBER 26, 2018

In the world of recurring revenue, SaaS companies realize they need engaged customers if they are to grow a healthy, sustainable business. Remember those halcyon days when software was sold through licenses and you only had to win over each customer once to stay profitable? Example messages that facilitate customer engagement.

Messaging 202

Messaging User Testing Customer Feedback Customer Experience 202

Userpilot

OCTOBER 31, 2022

For SaaS companies, leveraging numerous customer data points have tremendous benefits, such as: getting actionable insights. For example, customers repeatedly interacting with one of your features makes it very popular, which indicates the feature has high customer engagement. Eversign’s Re-engagement Email. Event Trigger.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Research Software 98

Userpilot

FEBRUARY 10, 2023

In this article, we cover the following: What customer intelligence is and why it’s essential in SaaS. For example, segment based on features they’ve engaged with or their lifecycle stage. For example, create a tailored onboarding flow based on the customer’s jobs to be done. Segment disengaged users.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Feedback 98

Userpilot

OCTOBER 31, 2022

What is product engagement in SaaS business? Product engagement is a critical component in creating a successful SaaS business. Different SaaS companies evaluate product engagement in different ways. For example, users are encouraged to use a feature and then share it on social media as part of the product tutorial.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Strategy Customer Experience 98

Userpilot

JANUARY 12, 2023

After-hours support in the form of self-service content can help your SaaS improve customer satisfaction. A support agent can get back to them in the next business day. For example, create a Facebook group where customers can ask questions any time of day and fellow members respond. Empowers you to reach global markets.

Embedded Analytics 95

Embedded Analytics Customer Experience Customer Satisfaction Software Review 95

Userpilot

AUGUST 29, 2022

Conduct NPS surveys , analyze the responses, segment them, and follow up with detractors by offering personalized help and winning them back. What is customer sentiment in SaaS? Here are five reasons why analyzing customer sentiment is important for your SaaS product. Collect direct customer feedback.

Feedback Software 95

Feedback Software Customer Experience Customer Feedback Product Research 95

Userpilot

JUNE 25, 2019

For an email newsletter tool, for example, the checklist may help guide users towards sending their first email. Create your email. Schedule your email. Schedule your email. Send your campaign. A famous example of this in action is when you receive one of those stamp cards from coffee shops.

Customer Experience 93

Customer Experience Startups UX Article 93

Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. For any SaaS company, user adoption is indispensable for product growth. You see, adoption isn’t a set-and-forget process—especially for SaaS businesses.

Analytic Tools 91

Analytic Tools Feedback Software Research Software Data Visualization 91

Userpilot

SEPTEMBER 15, 2022

For example, if you have 100 DAUs and 500 MAUs, the customer stickiness is 0.2 (100/500). For example, Miro has implemented multiple feedback widgets across their UI, to collect more granular feedback. ConvertKit asks users if they want to migrate their data from another email tool. The equation for computing stickiness metric.

Feedback Software 85

Feedback Software Analytic Tools Customer Feedback User Testing 85

Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. For any SaaS company, user adoption is indispensable for product growth. You see, adoption isn’t a set-and-forget process—especially for SaaS businesses.

Analytic Tools 75

Analytic Tools Feedback Software Research Software Data Visualization 75

Userpilot

MARCH 5, 2019

Psychology doesn’t merely help us to create better marketing campaigns or user interfaces. Whether you are a manufacturer or a SaaS business , psychology should be present in any department or field of your company. Take copywriting or content for example. Unleash the “aha moment” with uncompleted task in your app onboarding.

Customer Experience 65

Customer Experience User Testing User Friction Product Research 65

Userpilot

AUGUST 14, 2023

Here's an example: "How do you feel about our product's pricing?" Here's an example: "Is feature A better than feature B?" Here's an example: "Do you think we should reduce the monthly subscription cost of our product?"

Product Research 80

Product Research Data Visualization User Testing Customer Feedback 80

Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. The marketing and sales warriors in the trenches creating blog posts, running email campaigns, and closing deals. Conversion Copywriter to B2B and SaaS. Eden Bidani.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

JUNE 19, 2019

Customer onboarding is an integral part of any SaaS business, and so we thought we’d share some of the best customer onboarding tools to help you out. You can do this through kickoff calls, sending out emails, and ensuring you have detailed help documentation. A high churn rate is the most efficient killer in the SaaS world.

Analytic Tools 78

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 78

Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. However it isn’t the only thing, and perhaps a quite overrated approach to achieving SaaS growth. That is why you want to approach SaaS growth by focusing on what sticks with customers and what can multiply. Let’s g(r)o(w)! Let’s g(r)o(w)! ?

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

APRIL 30, 2024

Unlike traditional marketing’s short-term, campaign-focused efforts, growth marketing uses a data-driven approach that spans the whole customer lifecycle and promotes continuous improvement. Regularly collect customer feedback to identify opportunities to improve the customer experience via in-app and email surveys.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 104

Gainsight

JULY 7, 2021

I can pretty vividly remember the first Pulse conference I attended back in 2013. Back then, I was still six months away from launching my own SaaS company, but I was already encumbered with the industry and curious about this up-and-coming category called “Customer Success.”. Would events ever go back to normal?

Feedback Software 45

Feedback Software Customer Experience Technical Review User Testing 45

Userpilot

MARCH 29, 2023

There are five growth strategies to choose from before you can begin your free trial marketing campaigns. Tying email and content marketing into your free trial marketing strategy can provide a more holistic omnichannel marketing campaign. This can be difficult for startups or early-stage SaaS companies to achieve.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 98

Userpilot

MAY 16, 2023

Getting paying customers for your SaaS business can be a challenging and complicated endeavor. However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. Software companies need to use targeted emails instead of sending the same message to every user.

Feedback Software 87

Feedback Software Analytic Tools Research Software User Testing 87

Userpilot

JUNE 4, 2020

Fail to make your product great, and you won’t win the customer in the long run no matter how good your marketing is. So: self-serve onboarding is one of the most important investments you can make in your SaaS. Nowadays, people don’t particularly care about shiny sales pages, or clever marketing campaigns.

Onboarding KPIs 53

Onboarding KPIs Analytic Tools Research Software Customer Experience 53

Userpilot

NOVEMBER 25, 2022

Let’s be honest: It is harder, if not impossible, to grow your SaaS if you don’t automate customer engagement. Set up win-back email campaigns. 13 ways to automate customer engagement in SaaS. Welcome screen example. Send rewards automatically to your loyal customers.

Feedback Software 98

Feedback Software Customer Experience User Testing Customer Feedback 98

Userpilot

JULY 14, 2022

What’s better, any SaaS business can leverage tech-touch strategies to increase customer loyalty and scale customer success more efficiently. For most SaaS businesses, a tech-touch model will help: Scale customer success without expanding the team. Re-engaging inactive customers with reactivation email campaigns.

Feedback Software 98

Feedback Software Technical Review User Testing Customer Experience 98