The Product Coalition

MARCH 4, 2024

Join me as I traverse the fascinating evolution of WhatsApp, exploring its pivotal milestones, strategic adaptations, acquisition, and the transformative impact it has had on modern communication. Revenue WhatsApp’s revenue has experienced significant growth over the years, driven by increasing user engagement and monetization efforts.

Analytic Tools 106

Analytic Tools Data Visualization Customer Experience User Testing 106

Product Talk

JANUARY 31, 2024

After reading the Product Talk blog and Continuous Discovery Habits , Leann was ready to start putting some of the ideas into practice. It’s fine to run with smaller opportunities yourself, but bigger ones will require plenty of resources, so it’s important to get buy-in from those who make the strategic decisions in the company.”

Product Research 222

Product Research Reporting Tools Feedback Software Customer Communications 222

Product Management University

NOVEMBER 3, 2020

Product managers, there’s never going to be a time where customer retention priorities and wallet share growth opportunities have more overlap, i.e., not at odds. The pandemic has forced a lot of businesses to go directly to their customer base for growth as new logos are harder to come by. Think about it. Seize the opportunity.

Customer Experience 246

Customer Experience Customer Satisfaction Workshop Vision 246

Userpilot

FEBRUARY 4, 2023

Need an example of strategic initiatives so you can implement them in your SaaS business? To stay ahead of the competition and drive customer retention , feature adoption, etc, you need to systematically build strategic initiatives and complete them. You can develop and execute strategic initiatives with the OKR framework.

Feedback Software 92

Feedback Software Analytic Tools Research Software Product Research 92

The Product Coalition

OCTOBER 20, 2023

One of the main benefits of AI transformation in marketing is gaining a deeper comprehension of customer behavior. The more information you have, the better you will be able to customize journeys. If your product or service matches the expectations of your audience of potential customers, it can be extremely beneficial.

Data Visualization 104

Data Visualization Artificial Inteligence Reporting Tools Customer Communications 104

Product Talk

FEBRUARY 14, 2024

We were so inspired by Tali’s enthusiasm that we just had to share her story here on the Product Talk blog. The developers found it engaging and we had good discussions in which we could focus on opportunities rather than solutions. One was focused on retention of existing customers. You can submit your story here.

Analytic Tools 220

Analytic Tools Research Software Product Research Data Visualization 220

The Product Coalition

JANUARY 26, 2024

This is where gathering strategic insights helps. Strategic insights shed light on high-level challenges with the product or the market. For instance, issues like “60% of users do not finish onboarding,” “the churn is increasing,” or “users have started increasingly leaving for competitor X” are examples of strategic insights.

User Testing 102

User Testing Product Research Research Software Data Visualization 102

Userpilot

DECEMBER 19, 2023

Managing customer accounts is a pretty tough job, but you know what’s even tougher? TL;DR As the name suggests, SaaS account management is the process of managing customer relationships. Strategic account management increases customer lifetime value , drives up referrals and revenue, and reduces customer churn.

Feedback Software 83

Feedback Software Analytic Tools Product Research User Friction 83

Userpilot

NOVEMBER 24, 2022

Can the RACE framework refine your strategic thinking ability and thus provide you with a simple but effective marketing strategy? It stands for Reach, Act, Convert, Engage, and is tied to different marketing funnel stages. It helps you implement a customer-centric approach that encourages a long-term customer relationship.

Feedback Software 96

Feedback Software Analytic Tools Framework Onboarding KPIs 96

Userpilot

APRIL 10, 2024

As your business grows, you can expect the number of support tickets to increase and the stress levels of your customer service team to go up. Building a knowledge management system can stem the tide, keeping your customers happy and ensuring your support agents can focus on more important tasks. Create granular content.

Feedback Software 84

Feedback Software Analytic Tools Research Software Data Visualization 84

Product Talk

NOVEMBER 17, 2021

It’s no wonder we end up with software that doesn’t work for our customers. When a product manager, a designer, and a software engineer work together to decide what to build and they engage directly with customers themselves, we avoid this game of telephone. We want all of our team members to have some exposure to customers.

Product Research 221

Product Research User Testing Customer Experience Feedback Software 221

Usersnap

JANUARY 18, 2024

These leaders understand that a streamlined NPS tool distills vast customer sentiment into actionable data, guiding strategic decisions. This methodology transforms customer feedback into a competitive lever for business excellence. Question 5: How likely will you recommend our customer support service to a friend or colleague?

Data Visualization 52

Data Visualization Product Research Customer Feedback User Testing 52

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Are you ready to dig in?

Product Research 90

Product Research User Testing Customer Feedback Research Software 90

Userpilot

JULY 31, 2023

Day-to-day tasks include conducting market research , defining buyer personas , creating a clear value proposition, collaborating with the product team on big launches , gathering feedback , and focusing on account expansion & customer success. Product managers are responsible for the overall vision and strategic oversight of a product.

Product Marketing 87

Product Marketing Onboarding KPIs User Testing Marketing 87

Userpilot

FEBRUARY 25, 2024

Map out each stage in the customer journey. Create your user personas A user persona is a fictional yet realistic representation of your ideal customer. Map out each stage in the customer journey Choose the customer journey you want to analyze, then map every touchpoint , from initial contact to conversion.

Data Visualization 94

Data Visualization Analytic Tools Feedback Software Reporting Tools 94

Intercom, Inc.

SEPTEMBER 22, 2020

Strong customer relationships are more important than ever for business success, but the old ways of communicating and building relationships with customers are broken. Old communication tools, like email and forms, simply don’t match the ways modern customers want to talk, connect, and receive help.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

Userpilot

JUNE 26, 2023

Product metrics are critical for product growth managers to develop the right product strategies and drive continuous value for customers. The right metrics should align with the customer journey stages and goals, offer actionable insights, and track progress toward goals over time. You can also use a product metrics framework, ie.

Onboarding KPIs 75

Onboarding KPIs Analytic Tools Data Visualization Customer Experience 75

Usersnap

FEBRUARY 5, 2024

Amazon’s customer-centric approach , exemplified by features like one-click purchasing and personalized recommendations, showcases the power of continuous refinement based on user feedback. Enter Usersnap – a powerhouse designed to harness the collective power of user engagement and streamlined discovery processes. The result?

Product Research 52

Product Research Onboarding KPIs User Testing Feedback Software 52

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. In-app strategies for converting free or trial users to paying customers.

Analytic Tools 101

Analytic Tools Research Software Feedback Software Customer Experience 101

Userpilot

NOVEMBER 20, 2022

A high-level strategic plan is the life force of a successful product marketing campaign. There are different marketing roadmap types: the project, campaign, portfolio, strategic, and digital marketing roadmap. It is a series of detailed strategic marketing initiatives, each contributing to the overall marketing objective.

Onboarding KPIs 93

Onboarding KPIs Roadmap Marketing Feedback Software 93

Alchemer Mobile

APRIL 11, 2018

Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy. Start from a Strategic, Customer-Centric Perspective.

Data Visualization 140

Data Visualization Research Software Customer Experience User Testing 140

Userpilot

DECEMBER 6, 2022

Although customer relationship management shares the same principle of centralization, it focuses on nurturing leads and efficient customer management rather than resource management. Strategic planning of projects focuses on task allocation to teams and individuals on a centralized system. The OKR framework.

Analytic Tools 90

Analytic Tools Feedback Software Reporting Tools Customer Experience 90

Usersnap

OCTOBER 22, 2023

In the bustling streets of the digital landscape, customer engagement isn’t just a mere handshake; it’s a warm hug that leaves an everlasting impression. The magic key can lead you to the treasure chest of conversions and a community of jubilant customers. Usage of a streamlined feedback menu 2.

Data Visualization 52

Data Visualization Customer Feedback Reporting Tools User Testing 52

Userpilot

JUNE 22, 2023

While customer churn is a grave concern, retention is what can help you tackle it and make your product successful. Customer retention brings you more customers who tend to spend more, refer others, and provide valuable feedback that drives product improvement. A good customer churn rate is 3% or less for SaaS companies.

Data Visualization 86

Data Visualization Feedback Software Analytic Tools Customer Experience 86

Userpilot

JULY 4, 2022

Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? Specifically, we’ll consider: Three reasons why the customer-led growth approach is the best go-to-market strategy.

Feedback Software 116

Feedback Software Analytic Tools Customer Feedback Customer Experience 116

The Product Manager Coach Blog

JANUARY 9, 2024

Although I strongly believe the role of product managers is indispensable to the success of a company, I also agree with Brian Chesky that product managers should be more strategic and active in what is often thought of as product marketing responsibilities, such as understanding market trends, customer needs, and the competitive landscape.

Analytic Tools 72

Analytic Tools Artificial Inteligence Feedback Software User Testing 72

Userpilot

NOVEMBER 5, 2023

Wondering how to scale customer success in SaaS and drive product growth ? If you’re a leading SaaS company, you know that growth is directly tied to helping customers achieve their desired outcomes. An effective customer success team can, thus, drive revenue growth, reduce churn, and increase customer satisfaction.

Analytic Tools 88

Analytic Tools Feedback Software Customer Experience User Testing 88

Userpilot

MAY 31, 2023

The best practices for collecting survey data include the following: Strategically incorporating surveys in various in-app flows. Proactively triggering surveys based on user engagement. Gain actionable insights by analyzing data and identifying trends, patterns, and pain points from customer feedback.

Data Visualization 86

Data Visualization Feedback Software Customer Feedback User Testing 86

Userpilot

OCTOBER 6, 2023

It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 100

B2B Analytic Tools Feedback Software Data Visualization 100

Userpilot

OCTOBER 30, 2022

There’s just one secret: keep the customer happy and satisfied at every point in their journey. That sounds basic, but it can get complicated as your customer base grows. Customer retention is a company’s ability to create experiences that drive repeat business. Use gamification to make onboarding engaging.

Feedback Software 88

Feedback Software Data Visualization Customer Communications Customer Experience 88

Userpilot

JULY 5, 2023

Wondering how to improve customer satisfaction scores and foster long-term success for your SaaS business? Customer satisfaction has become critical for any SaaS business as customers have increasingly competitive options. A good customer satisfaction level ensures great product engagement to retain customers longer.

Customer Satisfaction 95

Customer Satisfaction User Testing Data Visualization Customer Experience 95

Product Management University

SEPTEMBER 3, 2019

When it comes to uncovering customer needs, it’s easy to get caught in the trap reacting and developing products and features that they ask for without first understanding the real business need and its value. Don’t ask your customers what they want or what they need. Ask the Right Questions.

Customer Feedback 113

Customer Feedback Customer Satisfaction Document Marketing 113

Userpilot

APRIL 23, 2023

Tracking these metrics helps you gain growth insights, track user engagement , and measure customer satisfaction. Customer acquisition cost estimates the cost of acquiring a new customer to optimize customer marketing efforts. Lifetime value determines revenue potential from each customer.

Onboarding KPIs 80

Onboarding KPIs Analytic Tools Feedback Software Customer Experience 80

UX Planet

JANUARY 11, 2024

This blog delves into the pivotal role of UXD, accompanied by real-world examples, to underscore why checking and elevating your UXD is not just a strategic move — it’s a business imperative. ? Consider the infamous redesign of Snapchat in 2018, which led to a user uproar and a significant drop in user engagement. ?

User Testing 60

User Testing Customer Satisfaction Research Software Product Research 60

Mixpanel

AUGUST 31, 2022

When a product doesn’t have good customer retention, it’s like working with a leaky bucket. Without existing customers coming back to your product, sustainable growth and revenue become much harder. Even more, a satisfied customer who continues to use your product is more likely to recommend it to others. Churn rate.

Data Visualization 109

Data Visualization Customer Feedback Customer Experience User Testing 109

Usersnap

NOVEMBER 10, 2023

Product roadmaps transcend mere slides or visuals; they serve as the linchpin for strategically aligning internal teams and external stakeholders with the product vision and strategy. Presentation challenges Modern roadmaps are not just about displaying information but also about engaging the audience.

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

Mixpanel

JULY 8, 2022

To take the guesswork out of measuring the right metrics, today we released the Company KPIs Dashboard template—nine out-of-the-box, fully customizable reports that make it easy for anyone to measure engagement, retention, and growth metrics. Who are my most engaged users? How many of my engaged users come back?

Data Visualization 131

Data Visualization Dashboard Analytic Tools Reporting Tools 131