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Writing a Book: How Continuous Discovery Helped Me Write a Better Book

Product Talk

It won’t surprise you to hear that I use the same continuous discovery habits that I wrote about in my book to run my business. When I set out to write my book, I was focused on a specific opportunity : “I’m not sure what discovery tactics to use when.” And thus, I announced that I was in fact writing a book. That was a mistake.

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522: Stop the stupid using proactive problem solving – with Doug Hall

Product Innovation Educators

Doug also has a new book hot off the press titled Proactive Problem Solving: How Everyone Can Fix Problems & Find Ideas for Working Smarter! What patterns emerge about which systems (manufacturing, sales, marketing, etc.) Products typically lose 50% of their innovative value during the development process. ” – W.

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523: #1 change to make OKRs work for you – with Ben Lamorte

Product Innovation Educators

He co-authored Objectives and Key Results: Driving Focus, Alignment, and Engagement and authored The OKRs Field Book. Ben shared that the landscape of OKR implementation changed after 2018, when John Doerr’s book Measure What Matters sparked widespread interest in the framework. You can find the others in his book.

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Product in Practice: How Passion.io Applies Continuous Discovery to the Employee Experience

Product Talk

Eva says, In a previous role, I realized through my work on [employee] retention and regrettable attrition that we really have to do more to understand our employees as customers that we recruit (the equivalent to marketing/sales) and then they subscribe to our product (the employee experience) until they leave and are not with the company anymore.

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How to Achieve Product-Market Fit

Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker

Everyone working on a product is trying to achieve the same goal: product-market fit. In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook. But most products fail to do so.

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345: How to use Jobs-to-be-Done to be a market detective – with Dave Duncan, PhD

Product Innovation Educators

It is a topic our guest, David Duncan, knows well, as he co-wrote the Jobs-to-be-Done book Competing Against Luck with Clayton Christensen and has more recently written The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior. One of my goals was to create a broadly accessible book.

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517: How to conduct an AI Design Sprint – with Mike Hyzy

Product Innovation Educators

Using a custom ChatGPT model combined with collaborative team workshops, product teams can rapidly move from initial customer insights to validated prototypes while incorporating strategic foresight and market analysis. By the time we launch, the market may have moved on from the problem we originally set out to solve.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Hooked, the book, is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.