Roman Pichler
MARCH 9, 2021
Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.
Roman Pichler
MARCH 9, 2021
Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.
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Roman Pichler
DECEMBER 1, 2020
It’s worthwhile to note that OKRs were originally invented by Andy Grove at Intel in the 1970ies to facilitate “ excellent execution ,” that is, to help people set hard, measurable goals and to be able to clearly determine if these have been met. Goals in Product Management. Capturing Product-related Goals as OKRs.
Roman Pichler
NOVEMBER 3, 2020
For example, the market segment you have chosen might be too big and heterogenous , the value proposition might not be compelling enough , or the business goals might not be feasible. Identifying and addressing the key risks in the product strategy is best done iteratively, as I explain in more detail in my book Strategize.
Folding Burritos
DECEMBER 4, 2019
We need to know what we’re trying to achieve (our target goals), but also what we want to maintain (our health goals, borrowing from Christina Wodtke’s terminology in her excellent book on OKRs). Then, any piece of work needs to be tied to a goal. Do we want to work on multiple product goals at once?
Roman Pichler
MAY 4, 2022
You need the stakeholders’ active contribution to progress the product and reach the product goals. As the Scrum product owner, you should therefore establish close and trustful connections with the key stakeholders, collaborate with them, and involve them in important product decisions on a regular basis.
Product Talk
FEBRUARY 14, 2024
If you’ve been at your company for a while, you might get inspired after reading a book or attending a conference. And if you’re really excited about an idea, you might look for opportunities to share it outside your company with the broader product community. There are all kinds of ways to introduce continuous discovery habits.
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