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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

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Do Your Clients Need to Develop Software At All?

The Product Coalition

Here are cases for when the cooperation between the product team and the client brakes down for objective reasons. Here I have tried to reveal the most common cases when the cooperation between the development team and the entrepreneur fails for reasons beyond the control of all parties involved. So I wrote this article.

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Product Judgment: How some people can repeatedly create product success

Intercom, Inc.

I hope this post allows people and teams to safely talk about Product Judgment. If you ever had to face a Manager, Director or Exec as they make bad product decisions and you’re struggling to persuade them otherwise, this post will help you. It takes years to build, and therefore ranges from very weak to very strong.

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Driven by Purpose: The Secret Behind Successful Products

The Product Coalition

More than anything, I wanted to maintain the team’s motivation. So I did what every well-trained consultant knows to do — I asked a question. A purpose we could share with the company’s leadership team, customers, and those working on the product. 74% of consumers expect brands to take a stand on important issues.

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Gucci Tries To Bounce Back From A Product Mistake

The Accidental Product Manager

Just in case you didn’t know it, Gucci is a one of the largest and most successful fashion brands out there. In the past few years, Gucci has had a fantastic run and has become one of the hottest brands in fashion. So just exactly why did the popular Gucci brand experience a decrease in sales after having been so hot for so long?

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Outcomes Over Outputs: Saeed Khan Clears up Misconceptions About The Maxim

The Product Coalition

These slogans are examples of hyperbole designed to boost the brand power of product businesses. Outcomes over Outputs has been mentioned by many, and it was reportedly made popular by the innovation consultants, Joshua Seiden and Jeff Gothelf. Outcomes are a team effort so harder to take credit for. Outputs aren’t bad.

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4 Development Pitfalls to Avoid with an Agile Growth Strategy

Mixpanel

Throughout his career, Al has focused on helping companies develop and execute digital strategies to grow their business and stay ahead of the curve. Developing a mobile product is a daunting task. This Growth process is ongoing and ever-evolving, requiring your team to continuously iterate. Poor Data Integrity.