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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

Branding 222
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Net Promoter Score Definition: Your Key to Customer Loyalty Insights

Userpilot

Dive into the Net Promoter Score definition to discover mirror customer sentiment and how it can help redefine your business strategy. Through surveys based on the Net Promoter Score system, companies can not only track but also increase the number of loyal customers by examining the data gathered from these Net Promoter Scores.

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What is Customer Retention + 8 Customer Retention Strategies

Alchemer Mobile

While customer acquisition, ratings and reviews, and social proof are the most externally visible success indicators for your brand, customer retention is an integral part of the health of your organization. Customer retention definition. Let’s dive into it. Strategies to improve customer retention.

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Where does Production fit within the Design Cycle

UX Planet

Wikipedia defines Production Artists as: “…a technical and creative position in a creative profession. The job title originated at advertising agencies , assigning what was known as paste-up work (now prepress production) to the position. That’s one of the reasons Design Systems are built.

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Defining Brand Strategy and How to Develop One

UX Studio

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy! Brand strategy defined.

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How to Conduct a Brand Research – Practical Guide with a Case Study

UX Studio

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Takeaways on branding research.

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A Primer on Business Strategy From Hamilton Helmer's 7 Powers

Sachin Rekhi

We've continued to refine our understanding of the definition of product/market fit, developed customer discovery techniques that can help guide us to product/market fit, as well as established several benchmarks to assess whether we've achieved initial fit. Counter-positioning. Switching costs.

Strategy 212