freshtrax

AUGUST 31, 2021

btrax recently underwent a major relaunch of its brand. In this rebranding, not only the brand elements, but also the company’s vision, cultural values, and services were all redesigned to create a truly new btrax. Limitations of relying on the “Silicon Valley” brand. Background to the Rebranding.

User Testing 105

User Testing Research Software Branding Workshop 105

Roman Pichler

OCTOBER 6, 2020

Product discovery describes the activities required to determine if and why a product should be developed and offered. For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? In the picture above, product discovery precedes product development. What is Product Discovery?

Product Research 268

Product Research Technical Review Feedback Software Research Software 268

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research 85

Product Research User Testing Customer Feedback Research Software 85

Userpilot

MAY 30, 2024

It involves collecting customer feedback, acting on your findings to fuel product development, and following up with customers. According to one research , about 73% of customers abandon a business after three or fewer negative customer experiences. The product feedback loop. Why is implementing a product feedback loop important?

Product Research 73

Product Research Feedback Software Feedback Loop User Testing 73

Userpilot

JULY 31, 2023

Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. We will also point our readers toward some amazing resources for development. Who is a product marketing manager? They work at the intersection of development, marketing, and sales.

Product Marketing 82

Product Marketing Onboarding KPIs User Testing Marketing 82

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. That’s because a big part of the role involves collecting and analyzing market and consumer data to guide product development. Want to see how? Book the demo!

Data Visualization 93

Data Visualization User Testing Research Software Feedback Software 93

Userpilot

OCTOBER 13, 2022

We talk about product parity or brand parity when a brand’s product offers exactly the same functionality as competing products. Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies.

Product Research 82

Product Research User Testing Feedback Software Research Software 82

freshtrax

APRIL 11, 2019

Often times, key areas of business such as marketing and development are not well-thought out, but should be part of the business plan from the beginning. Branding: Visualize Your Business with ZeBrand. It is crucial to have a clear mission and vision of your business. The answer is in user-centered research.

User Testing 75

User Testing Startups Product Research Customer Experience 75

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

Research Software 71

Research Software Data Visualization User Testing Marketing 71

Userpilot

SEPTEMBER 10, 2022

Insights from various teams across the organization should shape the development of the differentiation strategy. Apart from the marketing team, this includes the customer support and success , sales and engineering teams. Helps build brand loyalty. Mixed differentiation uses both objective and subjective criteria.

Differentiation 92

Differentiation Feedback Software Research Software User Testing 92

Userpilot

JANUARY 22, 2024

A well-structured product marketing framework provides a product marketing manager (PMM) with a system for introducing, promoting, and ensuring the success of their product in the market. It keeps you and your team on the same page, with a clear vision and a good understanding of your audience and goals.

Feedback Software 89

Feedback Software Research Software Analytic Tools Product Research 89

UX Studio

JUNE 30, 2023

A website that reflects their brand and meets the expectations of their target audience is just an example. San Jose, CA; San Francisco, CA $150 – $199 / hr Web Design, Corporate Identity, Graphic Design, Social Media Marketing, Animation, and Motion Design Propane Agency Propane Agency is a brand and digital experience agency.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

The Product HQ

JUNE 1, 2024

The knowledge you have of data science will be vital when it comes to understanding why a new product is being made, as well as spotting the market trends and customer needs for the product you’re managing. Researching Skills Research is an integral part of the data science product development process.

Data Visualization 52

Data Visualization Technical Review Product Management Product Manager 52

The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. Many people confuse strategy with a general direction or vision.

Product Strategy 107

Product Strategy Research Software Strategy User Testing 107

Userpilot

MAY 21, 2024

Short for user experience design , UX Design is a vital part of product development. It’s a broad field that encompasses: Branding. This leads to happier customers and more love for the brand. At the outset of the design process, comprehensive user research —including market analysis—is essential. Overall design.

User Testing 52

User Testing Customer Experience User Experience Customer Feedback 52

Userpilot

NOVEMBER 21, 2022

They develop and oversee the implementation of product launch plans. The insights from the market research feed into the go-to-market strategy. While developing the GTM strategy , they work with the marketing team to select the best ways of promoting the products. Market and customer research.

Product launches 88

Product launches Product Research User Testing Research Software 88

Userpilot

JUNE 20, 2023

Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. If you’re launching a brand-new product and have no user base, build a landing page and collect the contact details of prospective customers to gauge their interest.

User Testing 81

User Testing Product Research Feedback Software Customer Feedback 81

Userpilot

MARCH 18, 2022

In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience. Having a product messaging framework is important because it sets the precedence for how the market and your potential customers will see your brand.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

The Product HQ

MAY 10, 2024

Work on New Product Development Projects A lead product manager needs to have a solid foundation in product management and the product development process, which means that they must know well about product roadmap development and product strategy definition. Working on your projects is a good way to demonstrate this skill.

Customer Experience 52

Customer Experience Research Software Feedback Software Certifications 52

The Product Manager Coach Blog

SEPTEMBER 5, 2023

In the world of product management, where technical acumen, strategic vision, and people skills intersect, there’s an often underutilized asset that many PMs overlook: the power of networking. It includes tech enthusiasts, market researchers, and even end-users. Drive brand awareness. People trust those they know.

Research Software 52

Research Software Feedback Software User Testing Product Management 52

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. PMs have a unique role that brings together a synthesis of exploration, analysis, and strategic development. Developing a Product Strategy.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Innovatemap

JUNE 11, 2020

An internet search for user experience design (UX) in any given city brings up several different types of companies that list user experience and user interface (UI) design on their websites: development firms, consulting firms, innovation firms, marketing agencies, and freelance networks. A digital product agency is design-forward.

Research Software 52

Research Software User Testing Product Research Customer Experience 52

Centercode

JANUARY 8, 2021

2021 will be shaped by companies that have the best understanding of these nuances and the vision to act on them. It relies on target-market users to identify both the best and worst parts of your product before release. It relies on target-market users to identify both the best and worst parts of your product before release.

User Testing 98

User Testing Customer Feedback Technical Review Data Visualization 98

Under 10 Consulting

MAY 10, 2020

They propose new products based on a deep understanding of the market, research and analyze the business and competitive aspects of new offerings, and empower other teams to build a suite of products and services that solve real customer problems. Develop and maintain a product roadmap of releases, initiatives and epics.

Reporting Tools 52

Reporting Tools Research Software Analytic Tools Data Visualization 52

Alchemer Mobile

FEBRUARY 2, 2021

According to an InMobi survey , the number one challenge facing app developers today isn’t design or development. It’s marketing. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. You don’t need a big budget or a dedicated marketing team to market your app.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Mind the Product

NOVEMBER 1, 2017

Eric is a senior developer at a medium-sized software company. How do you collectively build your marketing persona through a workshop? Market research and having a customer proxy are prerequisites for a persona workshop. Relationship with other products/brands. Our team is building a product for just one person.

Construction 92

Construction Workshop User Testing Customer Experience 92

Nulab

APRIL 27, 2022

It feels like you’re giving up on your original vision and leaping into the great unknown. Here are some reasons your business might need to pivot: You’re not reaching your target market. You may have confusing brand messaging or products that don’t serve target customers well enough to stand out from the competition.

Data Visualization 84

Data Visualization Research Software Analytic Tools Customer Experience 84

Bain Public

APRIL 28, 2020

This method offers a better way to understand consumers, including why they choose certain brands over others and their feelings toward particular businesses. What’s the difference between market sensing and market research, you ask? It’s a tool for developing an organization and responding to market dynamics.

User Testing 52

User Testing Marketing Customer Feedback Product Research 52

Centercode

FEBRUARY 18, 2021

Product development also looked very different back then. Brainstorming product vision with your engineers and design team? The Waterfall methodology was king; agile development wouldn’t be a gleam in the eye for another decade. Finally, product development has changed: we’re Agile now. Not really a thing.

User Testing 59

User Testing Customer Experience Feedback Software Data Visualization 59

Usersnap

FEBRUARY 5, 2024

Conduct thorough market research and user interviews to gain insights into what your audience truly desires. This initial stage is crucial for laying the foundation of feature development through a deep understanding of user requirements and preferences. Rather than a chaotic endeavour, envision it as a well-laid roadmap.

Product Research 52

Product Research Onboarding KPIs User Testing Feedback Software 52

Ronke PM

OCTOBER 5, 2023

To successfully develop and launch such a product, fostering and nurturing a customer-centric approach within our organizations is imperative, ensuring that every aspect of the customer experience is thoughtfully crafted and prioritized. They can make better design and user experience adjudications.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

Innovatemap

OCTOBER 9, 2020

Use the time wisely by pinpointing pain points and developing solutions that enable future growth. Working with reputable partners to ideate and develop digital solutions is a way to ensure time invested is utilized fully to create a product that works. Let our experience ensure your vision comes to fruition in a meaningful way.

Research Software 45

Research Software Technical Review Customer Experience User Friction 45

Under 10 Consulting

MARCH 7, 2019

They propose new products based on a deep understanding of the market, research and analyze the business and competitive aspects of new offerings, and empower other teams to build a suite of products and services that solve real customer problems. Develop and maintain a product roadmap of releases, initiatives and epics.

Reporting Tools 40

Reporting Tools Research Software Analytic Tools Data Visualization 40

Userpilot

MARCH 8, 2022

How product strategy uses a company's vision to fuel profitability. She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

Technical Advisors 109

Technical Advisors Product Research Analytic Tools User Testing 109

UX Studio: Product Management

JULY 14, 2021

As a product design consulting firm , we often get questions from our clients who look for reliable design, development, or marketing partners. Hence, at UX studio, we want to make sure the recommendations we make are based on solid grounds and research. Are you looking for a design thinking company now?

Consulting 86

Consulting Research Software Reporting Tools User Testing 86

Bain Public

MAY 29, 2020

The right mentoring and coaching support facilitates a startup’s transformation and enables roadmap planning and execution, without straying from the ultimate vision and goal. MAIN: Developing Entrepreneurship in Quebec. They determine the vision and build a roadmap that will lead their team on a path to achieving goals.

CTO Coach 52

CTO Coach Research Software Startups Feedback Software 52

Userpilot

DECEMBER 14, 2021

Remember, Product Hunt is a community-driven platform where product creators and marketers can showcase their products to a tech-savvy audience. The community engages with your product through votes and reviews, giving praise and feedback equally – essential ingredients in the early stages of product development. But, is it?

Feedback Software 89

Feedback Software Research Software User Testing Customer Feedback 89