The Product Coalition

OCTOBER 16, 2023

The Enduring Obsession: Big Brands and NFTs — A Tale of Hope and Uncertainty NFTs: A Shaky Start for the Big Fish When it comes to the world of NFTs, even the biggest brands are not immune to the initial turbulence. Major brands, like GameStop, once hyped up their NFT marketplaces, hoping to ride the NFT craze to success.

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Intercom, Inc.

JANUARY 24, 2023

This evolution always starts with one thing: a clear product vision. All products follow the same life cycle: development, growth, maturity, decline. Reinvention requires a product vision : a visual artifact that sets product direction over a longer term time horizon. An inevitable slide into decline sounds ominous.

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Roman Pichler

MARCH 14, 2023

I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for? Which benefits does the product create for the company developing and providing it? Say that I want to develop a product that helps people eat more healthily.

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Roman Pichler

SEPTEMBER 13, 2022

And what’s their relationship to the product vision and the product backlog? To answer these questions, I have developed the model shown in figure 1. At the heart of the model in figure 1 are four artefacts: the product vision, the product strategy, the product roadmap, and the product backlog.

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UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy!

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Branding Weak Development Team Strategy Research Software 63

The Product Coalition

JULY 12, 2022

Here I have tried to reveal the most common cases when the cooperation between the development team and the entrepreneur fails for reasons beyond the control of all parties involved. But more often, it’s a client who is not ready to develop software. But why do I refuse to start when, objectively speaking, the product can be developed?

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The Product Coalition

MARCH 19, 2021

Here, we’ll take a look at the product development questions you must ask yourself before launching any new product. In most cases, a conversation about the target market would occur in the early stages of product development, which makes it an especially important element as you approach launch. It’s good branding.

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Userpilot

DECEMBER 15, 2023

By screening your ideas before investing in their development, you reduce the risk of failure and can allocate resources to initiatives that satisfy customer needs and market demand. Idea screening takes place early in the new product development process , during the ideation stage and just before concept development.

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Data Visualization Product Research User Testing Analytic Tools 105

The Product Coalition

AUGUST 7, 2023

. ✦ Artistry Beyond Pixels: Blue-Chip NFT Creators When it comes to Blue-Chip NFT development , the creators behind the scenes are nothing short of celebrities in their own right. These NFTs aren’t just random assortments of pixels; they’re the brainchildren of celebrity artists, renowned brands, and visionary personalities.

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Data Visualization Development Research Software Product Research 110

Roman Pichler

DECEMBER 7, 2021

Second, it has to be feasible to develop it. Third, it has to generate sufficient business benefits to justify developing it. Feasibility implies that it is possible to design and build the product: the technologies required exist or can be developed. First, it has to address a specific need that a group of people have.

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The Product Coalition

APRIL 7, 2021

As a consequence of this, the mobile app development industry is on the rise now. Today, many brands realize the urgent demand for having their own mobile application to be tightly connected with their customers and run their businesses online more successfully. If yes, you are definitely in the right place!

Research Software 114

Research Software Feedback Software Artificial Inteligence User Testing 114

Mind the Product

DECEMBER 18, 2019

So, it was natural that we should want to develop a talent growth plan for our people. All of them are accountable for a squad (about five developers and one user experience professional). The results showed that they wanted better (and more frequent) feedback on how to further develop their product management skills.

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Weak Development Team Feedback Software Research Software Development 107

The Product Coalition

SEPTEMBER 20, 2018

Brand’ is a pretty hot buzzword. Hiring teams want to make sure their culture brand is strong. Apple and Google et al constantly compete to top Forbes’ World’s Most Valuable Brands list. The title Chief Brand Officer has become popular lately (if someone could explain that one to me, please reach out).

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Innovatemap

JANUARY 19, 2021

Brown had a clear vision for how her company could benefit healthcare organizations and – as a result – their customers. What she lacked was the technology acumen to put together a digital product that would match her vision. Innovatemap then prioritized creating a brand identity and product marketing efforts.

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The Product Coalition

MARCH 25, 2022

Although this term causes a lot of discussions, it isn’t a brand-new notion. One of the deciding factors for the fintech market to be that voluminous is banks investing in and supporting technological development. However, not every financial institution is ready to invest in an in-house development team.

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The Product Coalition

OCTOBER 20, 2023

The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. All of these contribute to your efforts to increase brand engagement for a larger market share and higher profits.

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Data Visualization Artificial Inteligence Reporting Tools Customer Communications 104

ProductPlan

JULY 23, 2019

Product managers wear many hats, but one of the most uncomfortable ones they’re forced to occasionally don is that of the product vision “Gatekeeper.” The harder part is shooting things down that aren’t bad at face value, but don’t match up with the strategy, vision, and timeline of the overall product.

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Vision Weak Development Team User Testing Product Research 63

Radical Product

NOVEMBER 19, 2020

Defining your Why Before setting out to delight customers, we need to start with a clear vision for the change we want to bring about. In shifting to a purpose-driven approach, Paul defined his product vision as promoting kindness among coffee drinkers and Nack was his mechanism for bringing about his change.

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Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? UX vision is a clear and inspiring statement that guides the long-term design strategy and keeps teams and stakeholders on the same page. To make the vision actionable, break it down into specific objectives and select corresponding success metrics. This is the main focus of the article.

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Research Software Analytic Tools Feedback Software User Testing 104

Product Innovation Educators

MARCH 4, 2024

Also, this episode is sponsored by PDMA, the Product Development and Management Association. Sometimes we have the temptation to build ten brands at the same time. We didn’t see ourselves in the economy segment; that didn’t make sense with the vision of a premium perspective. This visual helped people see my vision.

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Innovatemap

JULY 8, 2021

Jeff’s business model produced a unique opportunity for success during the pandemic; however, with foggy branding and “stitched-together” code, his product was not in the position to achieve its full potential. We also identified inconsistencies with the existing brand identity and the vision Jeff had for the company.

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The Product Coalition

JANUARY 12, 2023

Not enough people spend enough time on defining vision and purpose Most value propositions are weak Companies don’t adapt their team typology to make a product Very few products are indeed prioritized by value User Reasearch and UX are ofter used in the wrong way 1. Try and fill a product vision board. targeted and user centric.

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The Product Coalition

NOVEMBER 23, 2021

These 8 dimensions will be pillars of driving the vision and business outcomes right after the launch. it is the same as a car manufacture ally with software startup working on AI tech to develop autonomous eclectic car AI-based apps. They always ask do they need to do everything themselves or only something for the brand creation.

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Pragmatic Marketing

MAY 23, 2017

Whether it’s that first sip that brings a spark of joy, the sense of community, the way the employees engage with us or the soundtrack that plays in the store, successful companies create a consistent brand feel that gives extra life to the goods they sell. But while a great product is essential, it’s only one piece of the puzzle.

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Branding Feedback Software User Testing Customer Experience 70

Product Innovation Educators

OCTOBER 30, 2023

Lilac has over 20 years of product development experience in the telecommunications, consumer electronics, and medical devices industries where she has led cradle-to-grave product development efforts, and she holds 19 US patents. 18:41] How does the use case impact product vision and decision-making?

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Roman Pichler

OCTOBER 6, 2020

Product discovery describes the activities required to determine if and why a product should be developed and offered. For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? In the picture above, product discovery precedes product development. What is Product Discovery?

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freshtrax

AUGUST 31, 2021

btrax recently underwent a major relaunch of its brand. In this rebranding, not only the brand elements, but also the company’s vision, cultural values, and services were all redesigned to create a truly new btrax. Limitations of relying on the “Silicon Valley” brand. Background to the Rebranding.

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Userpilot

OCTOBER 13, 2022

We talk about product parity or brand parity when a brand’s product offers exactly the same functionality as competing products. Product parity also limits your marketing and branding strategies. Also, check how it fits into your product vision. Feature parity can cause some serious damage to your brand!

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The Product Coalition

AUGUST 23, 2023

Product managers must articulate what success looks like for a product and rally a team to turn that vision into a reality. This smartphone is produced by a Dutch social enterprise of the same name, with a clear and compelling mission: to develop a phone that doesn’t harm people or the environment.

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The Product Coalition

JUNE 21, 2023

Doing so has a ton of benefits, including: More competitive edge: Concerted efforts around creativity and innovation allow your teams to develop new products/services that better meet customer needs and help keep you ahead of the competition. When your brand DNA is well defined, it keeps innovation aligned with your vision for the future.

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Userpilot

APRIL 30, 2024

Both of these directly influence product development and help keep up with market trends. Feature development : Product feedback can directly help with feature prioritization , allowing product teams to focus on what users want. It’s easy to tell if the feedback aligns with trends or the overall product vision.

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UX Planet

FEBRUARY 2, 2024

Both Content Design and UX Design fall under the broader umbrella of user-centred design, united by a shared vision: solving real user problems. Content strategy Beyond just writing, Content Designers contribute to developing content strategies. So, let’s peel back on what content designers really do. There you have it.

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User Testing Customer Experience Research Software Analytic Tools 95

Product Innovation Educators

MAY 13, 2024

How product managers can master product portfolio management Watch on YouTube TLDR Portfolio management is a crucial aspect of product development that helps organizations strategically allocate resources, balance projects, and align their product innovation efforts with overall business goals.

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Customer Experience Technical Review Research Software Product Research 95

The Product Guy

APRIL 4, 2017

In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Signup to be a Mentor Today! View the live stream….

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The Product Coalition

SEPTEMBER 29, 2020

As a Product Manager, you’re a team player who guides product development along its chartered course, but you have to do that without being the literal captain of the ship. Influence without authority is the skill of driving product development and ‘telling people what to do’ without formally being authorized to do so.

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Userpilot

MAY 1, 2024

Develop and implement your digital experience strategy. Improve customer acquisition : Delighted users become advocates for your brand. Their role includes defining the product vision, developing the product strategy, and prioritizing features based on customer research and product management best practices.

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Customer Experience Feedback Software Analytic Tools Product Research 105

Userpilot

DECEMBER 12, 2023

Product roadmaps provide a high-level view of all product development motions, including UX ones. A successful roadmap should include information on UX vision , strategy, goals, themes, milestones, and a timeline. A UX roadmap is a strategic plan outlining the projected development of the user experience over time. UX roadmap.

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