Innovatemap

JULY 2, 2020

Product marketers are indispensable to the success of a product company. They’re a rare blend of sales, marketing, communications, product team, and subject-matter expertise. They articulate your product’s purpose and play a critical role in scaling that unique positioning across your team. For example, Yum!

Product Marketing 40

Product Marketing Marketing User Friction Branding 40

Intercom, Inc.

JANUARY 24, 2023

The previous version was almost five years old, and we knew that we needed an ambitious and clear vision to bring a next-generation Messenger to the market. Surveying the landscape First, we zoomed out from day-to-day execution and evaluated Messenger across multiple dimensions – product, market, customers, and business.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Mixpanel

SEPTEMBER 21, 2023

Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. The reason I started posting my trades as Sir Jack is because it can feel really uncomfortable talking about finances under your real name.

Analytic Tools 117

Analytic Tools Research Software Data Visualization Technical Review 117

The Product Coalition

FEBRUARY 8, 2022

Once we have a somewhat more precise picture of our target users, we can begin naming the most promising assumptions about their pains and needs and then dig deeper to test those assumptions. Overall, we are trying to answer how your product or service can satisfy underserved customer needs. Let’s see some of the most popular.

Framework 171

Framework User Testing Product Research Research Software 171

Userpilot

JULY 27, 2022

In the introduction stage, marketing efforts should aim to create a unique brand identity and generate a buzz that attracts new users. For the growth phase, marketing should gear towards accelerating demand and profit growth through constant innovation, proper pricing, and proper messaging. Product Lifecycle vs. BCG Matrix.

User Testing 90

User Testing Feedback Software Analytic Tools Research Software 90

The Product Coalition

JUNE 9, 2023

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). Let’s get right to it: what are those things you can educate the market on, and where are you setting yourself to failure?

Education 110

Education Marketing Weak Development Team User Testing 110

Mind the Product

OCTOBER 11, 2019

How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? Step 1: Understand why Your Customers use Your Product. Sean Ellis’ survey to discover if you’ve hit product/market fit is a great way to understand your customers.

Positioning 100

Positioning User Testing Product Research Data Visualization 100

The Product Coalition

JANUARY 4, 2021

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). In a way, once you are set on your target market , the level you are at is no longer for you to decide.

Education 142

Education Marketing Weak Development Team Advertising 142

Intercom, Inc.

NOVEMBER 3, 2022

I think one point of differentiation in how we’ve built the surfboard team is it’s become really design-led. For any group of engineers, we have a dedicated designer who works with them focusing on user research, UX, UI, and fundamental product design. . Liam: I think that’s one of the things branding early.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Product Talk

APRIL 17, 2024

All product managers report to me, and we have five product teams up and running. It sounds like you are responsible for product, design, and research. And product marketing as well. One of the jobs to be done in our case, for example, is that our customers want to build their own brand. Teresa: Okay.

Product Research 212

Product Research User Testing Data Visualization Research Software 212

Product Management Lessons from the Trenches

JULY 17, 2018

people at a startup don’t automatically have a common understanding of their products’ value propositions either. And lack of alignment at a startup is more painful, especially in early stages when you are looking for that elusive product-market fit. Note that a single product will often have more than one value proposition?

User Testing 150

User Testing Customer Experience Technical Review Customer Feedback 150

Userpilot

OCTOBER 24, 2022

There are a huge variety of different survey templates to choose from: signup flow, welcome screen , pain points, validating assumptions, churn, and long-form (just to name a few). You might use a product-market fit (PMF) survey to help you understand whether your product strategy is paying dividends and is capturing the market accordingly.

User Testing 86

User Testing Research Software Customer Feedback Feedback Software 86

Product Management Unpacked

AUGUST 8, 2018

Finally, the product management software organization Pendo in their State of Leadership report states that 44.7% of product managers report to the CMO (the most), while 6.7% report to ‘Product’ (the least). I believe that product management and especially product marketing ARE marketing roles first and foremost.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. In the Product-Led Era, your product is often the best driver of customer acquisition. Why do 86% of B2B SaaS brands prefer free trial?

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

Userpilot

MAY 20, 2021

Why Is It Important To Use A Product Feedback Tool? It is also the best way of differentiating your product from your competitors. A product feedback tool smoothens the process of collecting and managing user feedback. Research shows that 58% of consumers stop using a product after a single bad experience.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Balsamiq

APRIL 23, 2018

First off, they created the User Centered Design Canvas , a powerful tool for analyzing product/market fit, value proposition, brand strategy, and more in a single document. I find stories about all kinds of businesses - from big name enterprises to small startups - extremely motivating and eye-opening.

User Testing 73

User Testing UX Data Visualization Research Software 73

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Yes, my name is Marcus. I'm a principal product marketer here at HubSpot.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Yes, my name is Marcus. I'm a principal product marketer here at HubSpot.

Product launches 70

Product launches Research Software User Testing Product Research 70

Intercom, Inc.

MARCH 12, 2020

It’s when a company recognizes you by name, knows your preferences, and delivers on them. If you become so digital that your company loses its personality, you immediately go into the world of being a commodity, and there it’s hard to differentiate yourself from others. Ali: I’m a product marketer.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Userpilot

JULY 14, 2021

There are plenty of all these blogs “15 alternatives to {Brand Name} that are equally good” that are…plain wrong. Because still – there are some differentiators that may affect your choice. User Onboarding Tools for Mid-Market SaaS companies (10-100 employees, $1 – 10 million ARR). There are two.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

Balsamiq

APRIL 23, 2018

First off, they created the User Centered Design Canvas , a powerful tool for analyzing product/market fit, value proposition, brand strategy, and more in a single document. I find stories about all kinds of businesses - from big name enterprises to small startups - extremely motivating and eye-opening.

User Testing 40

User Testing UX Data Visualization Research Software 40

Business of Software Conference

FEBRUARY 16, 2021

Some of the BoS talks that had an impact on his company, including changing its name to Kevel. 40:38 James Avery, Kevel: But it really got myself and my VP of Marketing, thinking just about positioning a lot more, right, we both read the book, I saw her speak again, at the virtual conference. April Dunford Positioning BoS USA.

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

Intercom, Inc.

NOVEMBER 25, 2019

In today’s episode, we discuss the six key elements to an effective product strategy and how to execute it, which we have evolved and adapted from Michael Porter’s famous paper “What Is Strategy?” ” Unique activities : Find the differentiators that make sense for you. Paul: So think about product-market fit.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Amplitude

APRIL 12, 2018

And I see the same pattern right now with product where every company is asking themselves, “What is our strategy to have a great product experience for our customers?” The way customers feel about the product is your new brand. Where does Amplitude fit in and how do you differentiate yourself from the masses?

Data Visualization 40

Data Visualization Analytic Tools Reporting Tools Research Software 40

Amplitude

APRIL 12, 2018

And I see the same pattern right now with product where every company is asking themselves, “What is our strategy to have a great product experience for our customers?” ” The way customers feel about the product is your new brand. It’s very easy to call something with the name of a feature.

Data Visualization 40

Data Visualization Analytic Tools Reporting Tools Research Software 40

svpg

SEPTEMBER 30, 2016

Martina has gone on to have a remarkable career, in both product management and product marketing. Jane Manning was a young engineering manager that was asked to serve as product manager for this effort to try to get it off the dime. What started then became a multi-billion dollar win for both Apple and Microsoft.

Reporting Tools 160

Reporting Tools Analytic Tools Customer Experience Technical Review 160

Intercom, Inc.

JANUARY 20, 2022

In today’s episode of Intercom on Product, Paul Adams , our SVP of Product, and I reflect on our own shortcomings as we scale – and the makings of a much-needed course correction. And then, after all that, you get to decide where you want to differentiate. “When you have momentum, you can feel it. Slowness is viral.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Intercom, Inc.

JANUARY 31, 2019

Geoffrey Keating: Let’s take a hypothetical example: say you’re launching a brand new product tomorrow. If people understand your core value and your core differentiators, then you’ll stand out on your own from all these other folks who are like, “Hey, we’re everything for everybody.”

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Userpilot

SEPTEMBER 22, 2023

Two-way integration with CRM platforms like HubSpot and Salesforce can facilitate better segmentation by giving you access to more product usage data that can differentiate your users and the stage in their journey. It’s also possible to customize each tooltip to align with your brand image. I’m a fan of the segmentation.

Onboarding KPIs 52

Onboarding KPIs Data Visualization Analytic Tools Feedback Software 52

Userpilot

SEPTEMBER 22, 2023

Two-way integration with CRM platforms like HubSpot and Salesforce can facilitate better segmentation by giving you access to more product usage data that can differentiate your users and the stage in their journey. It’s also possible to customize each tooltip to align with your brand image. I’m a fan of the segmentation.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Data Visualization Feedback Software 52

Andrew Chen

MARCH 18, 2019

Or big market! Or technology differentiation! However, the better observation is that if you are starting a brand new company, then you have the opportunity to both pick the idea — and have a hypothesis about product/market fit — as well as to pick its growth strategy at the same time. A week later, they replied.

User Testing 94

User Testing Data Visualization Customer Experience Customer Feedback 94

Userpilot

SEPTEMBER 22, 2023

Two-way integration with CRM platforms like HubSpot and Salesforce can facilitate better segmentation by giving you access to more product usage data that can differentiate your users and the stage in their journey. You can also add filters (like name, user ID, signup date, operating system, country, etc.) – Sean W.,

Data Visualization 52

Data Visualization Embedded Analytics Analytic Tools Customer Experience 52

Andrew Chen

MARCH 18, 2019

Or big market! Or technology differentiation! However, the better observation is that if you are starting a brand new company, then you have the opportunity to both pick the idea — and have a hypothesis about product/market fit — as well as to pick its growth strategy at the same time. A week later, they replied.

User Testing 40

User Testing Data Visualization Customer Experience Customer Feedback 40

Intercom, Inc.

MARCH 29, 2022

And that’s exactly why you’re here today; to explore, to be inspired and discover those new ways to create deeper relationships that grow loyalty, brand experiences that grow value, and customer insights that grow the business. Paul Adams who’s our Chief Product Officer at Intercom. Enjoy this time.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Userpilot

FEBRUARY 27, 2023

We also analyze successful onboarding flows and evaluate various tools that can help product managers , product marketers and UX designers deliver outstanding onboarding experiences. TL;DR User onboarding educates new users on how to best use your product to solve their problems and satisfy their needs.

Onboarding KPIs 100

Onboarding KPIs User Testing Customer Experience Customer Feedback 100