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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

It’s hard to be a product without a strong theory of distribution Here’s a common startup situation. 99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. A team busts their ass for months building the first version of their product.

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Why Positioning Fails in Sales

Business of Software Conference

I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. Market Insight Every company, every startup, has that insight, they’re just not conscious of what it is.

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Top 9 Digital Design Agencies in 2023

UX Studio: Product Management

They play an essential role in creating fascinating websites that engage users and appealing branding that leaves a lasting impression. Our journey has led us to partner with startups and enterprises in more than 250 projects worldwide. These leave an exceptional first impression and differentiate our clients from competitors.

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How customer support can keep up with customer expectations

Intercom, Inc.

The first sign that the thieves were on the move came when Tristan, CEO of a startup accelerator, was contacted by his bank, Monzo , through their app. Anyone who’s lost their wallet while traveling knows the process to get fraudulent charges refunded can be painful. Putting customer experience first.

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Why Product Features Matter

Department of Product

Can I customise it with my own branding? I could do crazy things like save my home address as ‘home’ and then plot my journey to a fresh destination, filtering by different travel options. But, as Citymapper found out as time went by, feature-based differentiation doesn’t last forever. Does it send emails automatically?

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Facebook Workplace’s Julien Codorniou on turning companies into communities

Intercom, Inc.

But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup. You really have to think of Workplace as a SaaS startup within Facebook. What’s your differentiator?

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Business Development vs. Product Management

The Product Guy

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. James Alexander Founder and Head of Product, Vizibility.