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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

It’s hard to be a product without a strong theory of distribution Here’s a common startup situation. 99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. As a result, you end up competing with some of the most famous brands in the industry as a result.

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Connect and conquer ? build your brand by staging events

Intercom, Inc.

Product positioning, knowledge and brand awareness are your first ports of call in the early days. Get comfortable traveling to your audience rather than expecting them to come to you. Meet them in a quality coffee or tea shop near the conference that’s on-brand for your company, has a generous amount of space and has good Wi-Fi.

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How to Build a Successful Travel Service and Win Customer’s Heart

The Product Coalition

million bookings made every day, and every tenth person in the world employed in travel services, it’s no surprise that the value of the travel industry is estimated to hit $13.5 In the past, people used to plan their trips through travel agencies?—?but What do these travel startups share? billion by 2027.

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The Best 2D Animation Production Companies

The Product Coalition

Do you want to make your brand stand out from the competition in the modern digital market? Today, businesses starting from small startups to large enterprises create 2D animated commercials and explainer videos to boost their marketing campaigns. The 2D animation may help you do it more effectively.

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Niche product design

UX Planet

Growth pains Why then do we need to travel so far away? I find growth to be a significant force, limiting design at any startup pursuing scale. There’s this idea of smallness described by Ben Pieratt where he shared a retrospect on building his startup Svpply. But eventually, this shift harms the core of the product.

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Icon Design Trends For 2024

UX Planet

By Mary Moore, copywriter at Shakuro Icons are the unsung heroes of user interfaces, silently guiding users through their digital journeys, and forging connections between your brand and your audience. We’ll unveil the icon design trends for 2024, tailored specifically for UI/UX designers and startups.

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Can Sustainability Win More Razor Customers?

The Accidental Product Manager

The Schick product managers realize that in order to build consumer trust, their brand has to demonstrate transparency and authenticity. The amount of money that brands Schick are going to put into marketing the sustainable products could instead be spent to educate people on the benefits of refillable systems.