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My Product Strategy Model

Roman Pichler

Listen to the audio version of this article: [link] Download file | Play in new window | Duration: 10:10 | Recorded on September 13, 2022. An effective product strategy is key to successfully create, enhance, and manage a product. But what exactly is a product strategy? Figure 1: My Product Strategy Model.

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What Exactly is a Product Strategy?

Roman Pichler

Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for? Why would people want to use and buy it?

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7 Key App Marketing Strategies

Alchemer Mobile

To help you navigate the landscape of mobile app marketing, here is our starting lineup of seven app marketing strategies that are proven to be effective. The days of measuring an app’s success by downloads and ratings are long behind us. 1. Focus on a handful of important KPIs.

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Beyond NPS: Impactful Mobile Survey Questions and Use Cases

Alchemer Mobile

Surveys notoriously have low response rates, especially when using a legacy channel such as email. However, in-app surveys present an entirely unique opportunity to engage with customers and gather feedback in real time. One of the most common surveys brands deploy is the NPS survey.

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Finance Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

The Finance apps from our research are separated in three subcategories: Fintech (credit score, mortgage, stocks and bonds, loan consolidation, etc.), DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. 5 Mobile Customer Feedback Strategies for Finance Apps. How FinTech Brands Can Use Sentiment Data to Improve CX.

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QSRs, Food Services, and Restaurants: Mobile Customer Engagement Benchmarks

Alchemer Mobile

In our research, Food and Drink apps are separated into two subcategories: Restaurants (both QSR and sit down) and Food Services (grocery, food delivery, digital recipes, etc.). Read on for data-supported research and benchmarks Food and Drink apps should focus on in 2022 and beyond based on what was learned from a year like no other.

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When are Customers the Most and Least Happy? A Data Analysis of Customer Sentiment by Season

Alchemer Mobile

However, we don’t necessarily recommend this strategy because ultimately, you want to use the Love Dialog at strategic points to gain insight into the customer experience rather than just superficially boost your metrics. If more people actively tell you they do not love your brand or your app during a specific period, that’s not a failure.