Centercode

JUNE 24, 2025

Learn about delta testing Resources By Type  Blog  Ebooks & Guides  Events & Webinars  Case Studies  Podcast  Community Featured Content The Definitive Guide to Delta Testing What is delta testing and how are tech leaders using it to deliver customer insights throughout agile development?

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Pragmatic Marketing

MAY 23, 2017

We all want prospective customers to consider our brand. For many executives and product managers, the decision to focus marketing efforts on brand awareness or lead generation can feel like a constant wrestling match. On the one hand, brand marketing efforts help expand audience size. Brand Awareness. Brand Foundation.

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Branding White Paper Customer Experience User Testing 70

Alchemer Mobile

FEBRUARY 20, 2020

And people are emotionally invested in brands. To do that, keep reading below or check out our free eBook to learn how to light up that silent majority and gather a more accurate understanding of the voice of the customer. Emotion is at the heart of understanding, measuring, and improving our relationships. How to Improve Your App Now.

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Feedback Software Research Software User Testing Customer Experience 147

Intercom, Inc.

FEBRUARY 17, 2022

In this episode, we sat down with Doug to chat about embracing the mojo and creating a brand strategy that connects with the audience and stands out from the crowd. Here are a few key takeaways: You can usually discover the brand’s voice by talking to the passionate, excited, hard-working employees in your company. Short on time?

Marketing 209

Marketing B2B Branding Data Visualization 209

UX Studio

APRIL 25, 2019

How you present yourself to the world, visually and in terms of message, constitutes a real science and many companies do a good job of that. Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations.

User Testing 74

User Testing Product Research Research Software Branding 74

The Product Coalition

FEBRUARY 5, 2021

So, we began by focusing on the supply (fashion e-commerce brands.) We decided to start by targeting smaller fashion e-commerce brands since we figured they would be easier to get in touch with compared to large fashion e-commerce brands. We determined that like most marketplaces, ours would be supply-constrained.

Research Software 158

Research Software Feedback Software User Testing Product Research 158

Userpilot

FEBRUARY 4, 2023

TL;DR “Wowed” customers are more likely to be loyal to your brand and make additional purchases in the future. First of all, it strengthens the relationship between your brand and its customers. Users are fast to form opinions on brands and slow to change them.

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Userpilot

JULY 8, 2024

TL;DR Customer journey touchpoints are moments or points of contact where customers interact with the product or brand. Examples of post-purchase touchpoints include thank you and welcome emails, upsell and cross-sell messages, onboarding flows , self-service resources, and new feature announcements. Let’s dive in. Book Userpilot demo!

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Analytic Tools Feedback Software Research Software User Testing 105

Alchemer Mobile

MARCH 17, 2020

Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, messaging product announcements internally and externally, and myriad other activities, the list of “to-do’s” for mobile product managers may seem endless, and the job is ever-changing.

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User Testing Feedback Software Technical Review Customer Experience 147

The Product Coalition

MAY 29, 2020

They need to feel a connection with a brand at a more personal level. Storytelling is a perfect tool to add more empathy into your brand marketing and get more loyalty from a target audience. Try to make your brand the best answer to customer needs. It’s the epoch of storytelling now. The story that resonates with them.

B2B 84

B2B Marketing Data Visualization User Testing 84

Userpilot

AUGUST 17, 2024

Click funnel vs landing page A landing page is a standalone web page designed with a single, focused objective: to get visitors to take a specific action, such as signing up for a free trial or downloading an ebook. The messaging clearly explains what visitors will benefit from signing up. Access the report. Get started with Userpilot.

Research Software 105

Research Software Feedback Software Analytic Tools Data Visualization 105

Userpilot

JUNE 29, 2022

Select a story medium that’s more relevant to your audience and close out your message with an appropriate call to action. Product storytelling vs. brand storytelling. A more similar concept to the concept of the product story is the brand story. Define your buyer persona and core message. Slack NPS survey.

Feedback Software 98

Feedback Software User Friction User Testing Customer Experience 98

Userpilot

MAY 16, 2023

TL;DR Email marketing can be used to acquire new customers , retain existing customers, increase conversion rates, and continuously nurture customer relationships until they become advocates for your brand. Software companies need to use targeted emails instead of sending the same message to every user. What is SaaS email marketing?

Feedback Software 96

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Userpilot

JANUARY 8, 2024

By staying consistent with your SEO efforts , you’ll not only enhance your search rankings but also establish your brand as an authority in your industry and niche. This expands your reach to a broader audience and adds credibility to your brand. Record all your webinars so visitors and interested users can go over them later.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

UX Studio

OCTOBER 18, 2018

Even a chatterbox can have difficulty explaining their thoughts so the listener gets the message. On one of our microcopy workshops, we had to rethink a real product’s voice & tone and specific messages in small groups. Building the brand of the particular product. Describe the brand’s personality type. The values.

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UX User Testing Workshop Systems Review 102

Userpilot

MARCH 28, 2022

Content marketing involves creating and distributing engaging content to drive product/brand awareness, solve customer pain points, and eventually, generate demand. This is one of the easiest ways to get people to know and trust your brand, which in turn increases their chances of picking you over competing products. Source: Userpilot.

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Userpilot

JULY 4, 2022

This approach focuses more on marketing channels like blogs, vlogs, and ebooks to shape the narrative around the brand and push its product. Once they implemented this feature, they sent out a personalized message using an in-app slide to announce it to users. How to implement a customer-led strategy in SaaS?

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Feedback Software Analytic Tools Customer Feedback Customer Experience 119

Userpilot

AUGUST 30, 2023

Acquisition involves a series of well-defined marketing and sales activities designed to create brand awareness and capture the interest of target audiences. In many cases, this means downloading a lead magnet like an ebook or engaging with high-intent pages on your website. Why is customer acquisition important? Hacker News.

Research Software 105

Research Software Feedback Software Customer Experience Customer Feedback 105

UX Studio: Product Management

JUNE 12, 2018

Download our free ebook for the basics. As many smokers can relate, big bold texts about the harmful effects, the ugly pictures obligatory in most European countries and the removal of excessive branding can get very annoying. However strong text messaging has grown in the last 26 years, we still don’t type to call an ambulance.

Research Software 100

Research Software User Testing Data Visualization Customer Experience 100

Userzoom

AUGUST 20, 2019

It’s because of this that we’ve created a brand new ebook called, quite simply, Participant Recruiting 101. My grandma’s meme-filled text messages are on point, while my dad has to ask for help finding emojis. Five pro tips to remember when recruiting participants. this doubly applies.

User Testing 82

User Testing Product Research Customer Experience Data Visualization 82

Nulab

AUGUST 25, 2021

Look at their website, their social media, their bricks-and-mortar store (if they have one), their products, pricing, servicing, imagery, blogs, ebooks, podcasts… leave no stone unturned. Take note of the content and messaging you encounter along the way, from customer service replies on Twitter to newsletters for subscribers.

Weak Development Team 86

Weak Development Team Research Software User Testing Customer Experience 86

UX Studio

JANUARY 25, 2019

How you combine colors can enhance your website’s message. E-commerce fashion brands usually provide good examples. Stick to the brand guidelines and the tone of voice. Of course, you can innovate, but you have to position your brand the same category as your competitors. Monochromatic colors. Always think in systems.

Systems Review 77

Systems Review UX Branding Customer Experience 77

Centercode

FEBRUARY 27, 2020

Extra care should be taken to make sure your messaging — from your project space to your emails to question follow-ups — promotes a positive tester experience. Check Your Messaging. Get a journey map for ideal tester engagement and tips for troubleshooting related challenges in our brand new ebook.

Workshop 64

Workshop User Testing Product Research Customer Experience 64

Nulab

JANUARY 13, 2020

You can use an ebook template as a jumping off point. And, just as a brand would try to personalize the experience of the customer, you should aim to personalize the onboarding experience for your new hire. The welcome packet should include information about your company and the industry, an organization chart, and a fun questionnaire.

Customer Experience 88

Customer Experience Events User Testing Education 88

Intercom, Inc.

NOVEMBER 7, 2019

It’s safe to say he’s learned a thing or two about adjusting his message and product for each unique customer persona. At first when you have no brand, just a working product and only a handful of customers, you really have to find any opportunity to get your name out there. How can I get my message heard? Nico: Correct.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

MARCH 23, 2022

Hubspot onboarding message. Businesses all over the world are getting smarter with personalization and contextual messaging. Customers have been educated, and they expect nothing short of every other brand. Add a personal message as Slack does in the image below. Add a personal message to nps request.

Product Research 98

Product Research Feedback Software Analytic Tools Research Software 98

AB Tasty

FEBRUARY 14, 2025

Mobile commerce has revolutionized how consumers interact with brands from browsing products on the go to researching the latest trends. In this post, well explore key mobile performance stats, delve into the challenges behind these numbers, and showcase how Quantum Metric and AB Tasty collaborate to help brands close this gap.

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User Testing Research Software Customer Experience Customer Feedback 52

Userpilot

FEBRUARY 4, 2021

In order to properly package and deliver your message you need to understand what each of them are: Unaware : when the users don’t even know they have a problem. Once they start advocating for your brand, you know you’re doing something right. You need to educate these users, not try to get them to try your product out.

Analytic Tools 98

Analytic Tools User Testing Customer Experience Events 98

Userpilot

MARCH 16, 2023

Scrolling down the full landing page will lead you to client brand logos, which is a great way to incorporate social proof into your landing page. To reflect Loom’s brand identity as a screen recording software, its landing page heavily focuses on multimedia elements — particularly videos. HubSpot HubSpot landing page.

Feedback Software 98

Feedback Software Reporting Tools Embedded Analytics User Friction 98

Userpilot

JULY 26, 2022

Such actions include signing up for your company’s newsletter or downloading an ebook. It’s essential to always make them feel valued and motivated by sending personalized messages and offers. This boosts your customer retention and helps to convert them to brand advocates.

Customer Experience 98

Customer Experience Customer Feedback User Testing Feedback Software 98

Userpilot

FEBRUARY 4, 2022

Using high-quality articles to build your brand, increase exposure, and get people talking about your product is a prime path towards increasing SaaS sales. Signs could include opening emails, visiting your website, and sharing their email in exchange for an eBook or newsletters. Paid search. Link building. Source: Slack.

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Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userzoom

SEPTEMBER 5, 2019

For loads more information, download our free comprehensive ebook now: Download ‘Participant Recruiting 101’ b) Site intercepts. Here’s another tip: always try to make your intercepts branded. With Facebook and LinkedIn you can recruit through paid advertisements (ads), fan pages, personal messages, and post in groups.

User Testing 85

User Testing Product Research Customer Feedback Customer Experience 85

Gainsight

APRIL 13, 2022

There was a time when marketers would spray messages about their product out to anyone who would listen, hoping to hit a few interested leads along the way. When your team pumps more energy into improving the user’s experience, it deflates your marketing and brand outreach needs. More customers embrace your brand.

Customer Experience 52

Customer Experience Software Review Branding Reporting Tools 52

Modus Create

JUNE 23, 2021

Slack has achieved one of the fabled goals of all product companies – create a brand synonymous with their business. You don’t message people at work. To read more about digital transformation, check out our eBook – Digital Transformation Trends to Watch for in 2021. . Slack’s Redefinition of Collaboration.

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Leadership Technical Review Data Visualization Vision 73

Gainsight

APRIL 5, 2022

Diluting core messages or the brand is a major concern for multi-product companies. If you’re not careful, the new products you launch may stray away from the brand or qualities that make your company valuable. Here are a few: New products can drift off course. Users are forgotten.

Analytic Tools 52

Analytic Tools Feedback Software Embedded Analytics Product Research 52

Userpilot

APRIL 22, 2024

Send targeted messages highly relevant to each customer’s stage in the funnel—messages that align with their immediate interests and necessities A/B test upsell prompts are a savvy tactic to optimize conversions within your marketing funnel. The beauty of marketing funnels is their flexibility. Product webinars.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Gainsight

SEPTEMBER 26, 2023

It also allows you to deliver consistent training and messaging, ensuring each of your customers receives the information and guidance they need to become wildly successful with your product. Learn More Learn more in our ebook, The Business Case for Digital Customer Education. It’s a win-win. Why Does This All Matter?

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