Product Innovation Educators

FEBRUARY 1, 2021

Product managers must communicate their ideas to others in ways that are clear and solicit feedback. We evolved from infographics to motion graphics, interactive eBooks, and other visual media. We visualize those messages so that audiences will consume them far more often and voraciously. [8:13]

Data Visualization 257

Data Visualization Positioning Strategy User Testing 257

Alchemer Mobile

FEBRUARY 20, 2020

And people are emotionally invested in brands. When you monitor emotion and measure sentiment, you try to gauge the tone, context, and feeling from customer actions. Whether a customer completes a purchase, leaves a review, or mentions your company socially, there is always an emotional state connected to their action.

Feedback Software 147

Feedback Software Research Software User Testing Customer Experience 147

Userpilot

JULY 16, 2024

In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. This process grants you a competitive advantage and fosters brand loyalty. ClickUp achieves product differentiation through customization.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Userpilot

FEBRUARY 4, 2023

When it comes to customer retention , figuring out how to wow a customer is crucial. After all, how can you expect to keep existing customers if you’re not able to meet (or exceed) customer expectations? TL;DR “Wowed” customers are more likely to be loyal to your brand and make additional purchases in the future.

User Testing 97

User Testing Customer Experience Customer Feedback Feedback Software 97

Alchemer Mobile

MARCH 17, 2020

Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, messaging product announcements internally and externally, and myriad other activities, the list of “to-do’s” for mobile product managers may seem endless, and the job is ever-changing.

User Testing 147

User Testing Feedback Software Technical Review Customer Experience 147

Centercode

FEBRUARY 11, 2021

More than 62% of consumers now say they’re shopping online more than they used to, with 36% reporting they shop online weekly. And in the realm of technology, Centercode research revealed that 55% of consumers planned to skip in-store shopping completely and purchase new tech devices online — an 8% increase from 2019.

User Testing 98

User Testing Technical Review Customer Experience Product Research 98

Userzoom

SEPTEMBER 5, 2019

Technically there are an infinite number of ways you could attempt to recruit participants for your user research. The obvious requirement here is that your organization has a database of users that you can contact (and if you don’t, remember that it’s never too late to start thinking about creating one).

User Testing 85

User Testing Product Research Customer Feedback Customer Experience 85

Userzoom

MAY 12, 2020

The magnitude of the challenge is intensified by the relative digital and user experience maturity of healthcare companies. You can download the complete ebook below…. Download ebook. You can download the complete ebook below…. Download ebook. Site performance improvements to manage the influx of traffic.

Healthcare 95

Healthcare Research Software Analytic Tools User Testing 95

Userpilot

JULY 8, 2024

Looking for examples of customer journey touchpoints? And shows you how to optimize them for better conversions and higher customer satisfaction. TL;DR Customer journey touchpoints are moments or points of contact where customers interact with the product or brand. How do you identify customer touchpoints?

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

UX Studio

APRIL 25, 2019

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research!

User Testing 74

User Testing Product Research Research Software Branding 74

Gainsight

APRIL 11, 2025

Most companies adopting customer community solutions are aware of the key features needed to get started. How do you capture that certain je ne sais quoi that makes your community become a home for everything your users need? What Does a Vibrant Customer Community Look Like?

Customer Feedback 59

Customer Feedback Customer Experience User Testing Feedback Software 59

Intercom, Inc.

SEPTEMBER 18, 2019

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. Live chat messages can be customized and triggered based on a user’s search intent or completed events. It’s all about context.

Marketing 36

Marketing Research Software Customer Communications Data Visualization 36

Userpilot

SEPTEMBER 20, 2022

A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. Word-of-mouth marketing is a strategy that relies on customers sharing their experiences with products and services with their friends and family members. Increases brand loyalty.

Feedback Software 97

Feedback Software Branding Customer Experience User Testing 97

Intercom, Inc.

JULY 4, 2019

If we implement a new feature, how will customer behavior change in a meaningful way?”. You want to reduce the scope of your question to: “What are the things we can change in our behavior or our users’ behavior that might make our customers more satisfied?” Here are five quick takeaways: Narrow your definitions.

User Testing 212

User Testing Customer Experience Feedback Software Research Software 212

Centercode

JUNE 4, 2019

Was it entirely in the name of research? But using the Oculus Quest did get us thinking about what goes into Customer Validation for VR and emerging tech. Below is a summary of our discussion on the testing strategies that bring delightful VR products to market. Collecting Feedback from Actual Customers.

User Testing 66

User Testing Product Research Research Software Feedback Software 66

Userpilot

AUGUST 17, 2024

In this article, we’ll cover the fundamentals and best practices of click funnels, from the initial steps of conducting user research to more advanced aspects like lead classification and conversion rate optimization. To create a click funnel, follow the below steps: Conduct user research to understand your target.

Research Software 105

Research Software Feedback Software Analytic Tools Data Visualization 105

Userpilot

JULY 4, 2022

Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? Specifically, we’ll consider: Three reasons why the customer-led growth approach is the best go-to-market strategy.

Feedback Software 119

Feedback Software Analytic Tools Customer Feedback Customer Experience 119

The Product Coalition

FEBRUARY 5, 2021

So, we began by focusing on the supply (fashion e-commerce brands.) We decided to start by targeting smaller fashion e-commerce brands since we figured they would be easier to get in touch with compared to large fashion e-commerce brands. We determined that like most marketplaces, ours would be supply-constrained.

Research Software 158

Research Software Feedback Software User Testing Product Research 158

Userzoom

JANUARY 23, 2020

If you’re running moderated user research (either remote or in-lab) you need to learn how to ask the right questions, in the right way. The ‘right’ questions are ones that do not influence or lead or coax a test participant. Vivianne Castillo , Senior Design Researcher | Salesforce. Check your own bias. ” effect).

User Testing 97

User Testing Product Research Customer Feedback Customer Experience 97

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

The Product Coalition

NOVEMBER 19, 2020

Researchers have also found evidence that pollen seasons could be lengthening as a result of climate change ( source ): Source COVID-19 makes things even scarier. One study by a group of Finish researchers found the sudden start of pollen season increased COVID-19 mortality due to preexisting respiratory diseases by as much as 20%.

Research Software 158

Research Software Data Visualization Healthcare Customer Experience 158

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 105

Research Software Feedback Software Customer Experience Customer Feedback 105

Pragmatic Marketing

MAY 23, 2017

It seems there is a never-ending competition for customer mindshare. We all want prospective customers to consider our brand. For many executives and product managers, the decision to focus marketing efforts on brand awareness or lead generation can feel like a constant wrestling match. Brand Awareness.

Branding 70

Branding White Paper Customer Experience User Testing 70

Usersnap

SEPTEMBER 3, 2019

Boost your business growth with the outstanding customer experience and build products your customers will love. We’ve entered the era of the customer. The SaaS market is getting more and more crowded every year, consumer expectations are getting higher and higher and the voice of the customer is louder and louder.

Customer Experience 76

Customer Experience User Testing Customer Feedback Feedback Software 76

Intercom, Inc.

FEBRUARY 17, 2022

In this episode, we sat down with Doug to chat about embracing the mojo and creating a brand strategy that connects with the audience and stands out from the crowd. Here are a few key takeaways: You can usually discover the brand’s voice by talking to the passionate, excited, hard-working employees in your company. Short on time?

Marketing 209

Marketing B2B Branding Data Visualization 209

Intercom, Inc.

NOVEMBER 3, 2022

You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

UX Studio: Product Management

MAY 23, 2018

This took ten months for the team including a UX researcher and a UX designer from UX studio, and a dedicated Trigo marketing team sharing responsibility for the development. The UX researcher held responsibility mainly for finding user needs (mostly usability wise) and aligning the needs with the business goals. Objectives.

User Testing 96

User Testing UX Research Software Product Research 96

Userpilot

MARCH 23, 2022

If you want to measure customer loyalty and user sentiment in general, following NPS best practices is a must. There’s much more to NPS than sending users a customer feedback survey. Net Promoter Score (NPS) is a customer satisfaction metric measured on a 10-point scale. The short answer is YES.

Product Research 98

Product Research Feedback Software Analytic Tools Research Software 98

Userpilot

MAY 19, 2021

SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. SEO Keyword Research. How Mashable Grew Their Blog To Two Million Readers In 18 Months Using Keyword Research. Do you want to: raise brand awareness?

Research Software 119

Research Software B2B User Testing Customer Experience 119

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. But I have put that aside, accepted her kind offer to join for free, took a brand new notebook, and set out to learn.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

The Product Coalition

DECEMBER 6, 2023

When VCs and customers aren’t throwing money at whatever you tell them, it becomes a critical tool. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. Photo by Nonki Azariah on Unsplash Last week I had a pleasant surprise.

Product Strategy 146

Product Strategy Research Software Strategy User Testing 146

Userpilot

MAY 16, 2023

Getting paying customers for your SaaS business can be a challenging and complicated endeavor. However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. Software companies need to use targeted emails instead of sending the same message to every user.

Feedback Software 96

Feedback Software Analytic Tools Research Software User Testing 96

Userzoom

DECEMBER 11, 2019

Here are a few teasers of what’s to come: We can look forward to a further blossoming of the CX and UX relationship, where we move past the collection of pure attitudinal data towards a more holistic overview of experiences using quant and qual research. Becky Wright, Senior Product UX Researcher. Lee Duddell, Senior UX Director.

Data Visualization 92

Data Visualization User Testing Research Software UX 92

Userpilot

JULY 26, 2022

SaaS businesses tend to have heterogeneous customer bases, which means you will probably have customers with different needs. Goals in SaaS are conversion points along the customer journey that you want your users to reach. A goal is like a milestone that you want your customers to reach. What are goals in SaaS?

Customer Experience 98

Customer Experience Customer Feedback User Testing Feedback Software 98

Userpilot

MARCH 28, 2022

The goal of any marketing strategy is to attract and convert members of your target market into paying customers. While content marketing focuses on using engaging content strategies to educate and attract prospects, product marketing focuses on using product experiences to convert prospects to consumers. Definitely not!

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Userzoom

SEPTEMBER 10, 2019

Creating a user-friendly, time-saving and efficient internal portal isn’t for the faint of heart, but it’s a worthwhile step in the battle for employee retention. Tip #1 – make your portal less ‘otherworldly’ When we think about user experience, we usually think about customers. Us darn millennials.

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Research Software User Testing Reporting Tools Customer Experience 43