The Product Coalition

APRIL 3, 2019

As your content marketing grows, more voices will join the ranks of your marketing, speaking and writing on behalf of your brand. Without a consistent brand voice, there’s no way to guide all of those different people into sounding like one unified brand. Is your brand short and to the point?

Product launches 60

Product launches Branding Entertainment Education 60

The Product Coalition

MARCH 19, 2021

age, race, gender, career, education level, income) Define what a typical buying process looks like for your buyer?—?do With this information in hand, you can develop a more detailed marketing strategy and even find ways to improve your product based on your buyer persona research. Do we have a detailed branding strategy?

Development 132

Development Product Research Research Software Technical Review 132

UX Planet

MARCH 17, 2024

Visual storytelling: then AI generates a storyboard and selects relevant visual elements, such as images, graphics, and animations to illustrate and articulate the message effectively. Scalability: with AI video generation, you can easily scale content production, creating a high volume of videos in a shorter amount of time.

Data Visualization 73

Data Visualization Analytic Tools Artificial Inteligence Generative AI 73

Intercom, Inc.

OCTOBER 12, 2022

At Intercom, we understand that the best way to engage your customers is by delivering the right message, to the right person, at the right time. We’re committed to building a product that helps you understand your customers’ goals and solve their problems in a personalized, contextual way. . Educate and drive adoption with Tooltips.

Customer Experience 104

Customer Experience User Testing Branding Messaging 104

Userpilot

MAY 17, 2022

What are the best channels to announce new products: in-app communication, email, social media, etc? A product announcement is a message used to communicate an update to both existing and potential customers on a product launch or new feature. What is your product about? What is a product announcement?

Research Software 98

Research Software Onboarding KPIs Product Research User Testing 98

Userpilot

JULY 31, 2023

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. Who is a product marketing manager? A product marketing manager (PMM) is responsible for a product’s positioning, messaging, and branding.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

OCTOBER 10, 2022

Product marketing involves bringing a product to market and aligning its messaging with customer needs. Whereas traditional marketing focuses on customer acquisition alone, product marketing drives everything from acquisition to activation , adoption, and retention. Product marketing vs. traditional marketing.

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

MARCH 15, 2022

Successful product launches stand on the back of an effective GTM strategy. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. It is a detailed plan that helps you figure out the right way to launch. Create value proposition and messaging. Let’s get started!

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Userpilot

OCTOBER 16, 2022

Create communities around your brand to connect directly with customers. Host webinars to educate and interact with your audience. When customers feel understood and aligned with your product and brand values, your sales will increase—and thus, your conversion rates. Product adoption rate. NPS surveys explained.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

ProductPlan

JULY 11, 2019

“Outside of the product manager, the marketer launching the product should be the most knowledgeable person at your company about that product,” says Marcus Andrews of HubSpot. Attention: How to successfully launch a new product feature. You can’t be all things to all people. Prepare to scale.

Customer Experience 66

Customer Experience User Testing Weak Development Team Development Team Review 66

Usersnap

APRIL 29, 2023

In our prompts, we’ve included a few key details, such as the job title , project description , product or company description , competing or similar brands , and the request. ” “You are a product manager for a company that produces smart home solutions. Write a go-to-market plan.”

ChatGPT 105

ChatGPT Artificial Inteligence Feedback Software Reporting Tools 105

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Userpilot

MARCH 22, 2021

Product marketing is different compared to general marketing in that product marketing teams would have to know all the technical details of your SaaS product, its competitors and be able to understand and predict industry trends. Moreover, you can customize the color theme for your experiences to suit your brand image.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Research Software 98

Userpilot

AUGUST 14, 2023

Use Product Hunt to extend your audience reach for the new product launch. Activation: Users realize the value of your product ( Aha! Referral: Loyal users become brand advocates. Revenue: Users invest more in your product (expansion revenue) by upgrading and purchasing add-ons. moment ) and experience it.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing User Testing 98

Userpilot

NOVEMBER 30, 2022

What are the 7 laws of product GTM? How can product managers leverage them to orchestrate successful product launches ? These are some of the questions that Spencer Grover , Product Marketing Manager at Salesforce , answered in his recent presentation at Userpilot’s Product Drive 2022 conference.

Feedback Software 98

Feedback Software User Testing Data Visualization Onboarding KPIs 98

Userpilot

JANUARY 18, 2022

Why are product release emails important for a successful product launch strategy? This article covers the why and how behind using emails during new product launch campaigns along with a curated list of new product release emails. Use a product adoption tool for that ( Check out Userpilot ).

User Testing 98

User Testing Feedback Software Research Software Technical Advisors 98

Intercom, Inc.

MAY 16, 2018

Do they know where to go to promote their product, and how to do it once they get there? Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin. com then?”.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Intercom, Inc.

MARCH 2, 2018

Bootstrapping “Product Education” When I first joined Intercom, my role didn’t really have a name. I wrote our docs , hosted our webinars , created our help videos and managed our outbound messaging to customers. As the function grew, I hired a team of product people. We called the team Product Education.

Customer Experience 218

Customer Experience Marketing Webinar Demo 218

Userpilot

JULY 23, 2023

Graphic designer to create visually appealing designs for brand identity and marketing collateral. On the other hand, long-term ones will need specialists in brand strategy, content marketing, customer experience , etc. In a SaaS context, its main focus is to drive growth and adoption of new features by effectively launching them.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

MAY 31, 2021

If a company is product-led, then most of the marketing manager’s activities happen post-signup. In fact: onboarding begins from the moment a prospect first interacts with your brand. And that’s why kickstarting the onboarding process before the signup falls under the product marketing manager role. Goals and KPIs.

Analytic Tools 97

Analytic Tools Onboarding KPIs Research Software Product Marketing 97

Userpilot

JULY 15, 2019

That means you constantly have to show them that your product is worth their money. This way you can educate them about the value your product provides at the same time they use it. This is bad, because it means they aren’t getting as much value from your product as they could be. This ensures they stick around.

Analytic Tools 96

Analytic Tools Feedback Software Research Software Marketing 96

Userpilot

APRIL 12, 2022

A product marketing video used in SaaS is a short gif or explainer video made with the intent of helping users engage with your product’s features and shorten the learning curve. A lot goes into good product video production to ensure it performs well. How product marketing videos can benefit your SaaS business.

Analytic Tools 98

Analytic Tools Embedded Analytics Data Visualization Onboarding KPIs 98

Intercom, Inc.

DECEMBER 18, 2018

Plain and simple, email marketing is the tactic of sending marketing messages via email. Intercom could be a great starting point especially if you also plan to send in-app messages or use live chat for sales or support. If you have a SaaS business, onboarding emails can welcome new users to your product and educate them on its use.

User Testing 150

User Testing Analytic Tools Customer Experience Research Software 150

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. What is B2B Product Marketing? B2B product marketing vs. traditional marketing.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

JULY 30, 2019

If you’ve already achieved product-market fit with your first product, you might think that you can easily achieve it with your new one. If product launches were easy, then everyone’s product would be a hit. Having said that, you’re in a much better position now than you were when you launched product number one.

User Testing 111

User Testing Product Research Webinar Customer Experience 111

Userpilot

JUNE 22, 2023

Various factors can impact customer support load, such as: Product complexity : Users may require more guidance and support if a product is difficult to understand. Product launches and updates : If introducing new features or updates isn’t done well, it will increase the questions and issues customers face.

Analytic Tools 96

Analytic Tools Feedback Software Customer Experience Data Visualization 96

Userpilot

NOVEMBER 28, 2023

While there is an overlap, a GTM strategy differs from a marketing strategy and a product strategy in its scope. This is because a GTM strategy is strictly focused on product launches and campaigns and involves both product and marketing strategies in order to release a successful product that meets the market demands.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Data Visualization 105

Userpilot

FEBRUARY 7, 2022

To communicate your feature and product launches use a combination of channels and mediums: in-app messaging announcements ( modals , tooltips , slideouts), email announcements, blogs, social media posts, product listing&discovery platforms (Product Hunt). Feature release examples using in-app messaging. #1

Product Research 98

Product Research Webinar Customer Experience Software Review 98

Userpilot

AUGUST 30, 2021

What type of launch messages do you use when announcing new features or product enhancements? Should you go with in-app notifications or a product launch email sequence? There are five types: new product release, new feature, pre-order, future sales campaign, and events announcement messages.

Feedback Software 98

Feedback Software Messaging User Testing Customer Experience 98

Userpilot

NOVEMBER 18, 2021

There are several channels to send out these messages. While in-app notifications are the most common, others like social media, emails, press releases, etc can also be great methods depending on the goal you hope to achieve with your feature/ product launch. Developing a new product feature is only a part of the job.

Feedback Software 97

Feedback Software Product Research User Testing Customer Experience 97

Userpilot

JUNE 7, 2021

SaaS marketing automation helps deliver the right message through the right communication channel at the right time. With the right selection of SaaS Marketing automation tools, Product Marketers can deliver omnichannel messages with a high degree of consistency in communication. Why is marketing automation important for SaaS?

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Roadmunk

OCTOBER 5, 2017

So we spoke to three product marketing managers to explain how they approach product releases while working in conjunction with product management. Each product marketing leader walks us through a typical product launch. Can you elaborate on these templates you have for launch plans and what they entail?

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

Userpilot

SEPTEMBER 26, 2019

It could be a big new feature that completely changes how your users interact with the product. Maybe it’s a massive UI overhaul that requires your users to relearn your product. Or perhaps it’s a brand new product entirely. Generally, major releases will have a detailed cross-platform product marketing campaign.

Research Software 64

Research Software Feedback Software Embedded Analytics Webinar 64

The Product Coalition

MARCH 21, 2019

Even if the product manager tries to personally fill all of the resource gaps, they’re likely to run into roadblocks and a lack of engagement that ultimately will diminish their credibility, impact, and morale. Examples of decisions that need to be made at this level: Build / Buy / Partner decisions New Product Introductions / EOLs?

Strategy 60

Strategy Analytic Tools Technical Review Customer Experience 60

Intercom, Inc.

MARCH 29, 2022

And that’s exactly why you’re here today; to explore, to be inspired and discover those new ways to create deeper relationships that grow loyalty, brand experiences that grow value, and customer insights that grow the business. And that’s just not possible if you’re consistently giving disjointed, messy messages to customers”.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118