Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. Micro vs macro goals.

Product Marketing 88

Product Marketing Feedback Software User Testing Marketing 88

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Let’s dig in!

Feedback Software 89

Feedback Software Research Software Product Research User Testing 89

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software 87

Feedback Software Research Software User Testing Customer Feedback 87

The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. And how to achieve it?

User Testing 140

User Testing Product Research Product Marketing Customer Experience 140

Innovatemap

JULY 21, 2021

Josh hired us to get the idea to market, develop his product’s brand, and enable product marketing, but he also wanted a sounding board with a diversity of opinions and ideas. We coordinated branding and design to match Boost’s audience with the product. Boost’s prospects are bright.

Research Software 52

Research Software Education Data Visualization User Testing 52

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 96

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 96

Userpilot

MAY 1, 2024

Are you planning to build a community for your product but are intimidated by the amount of work needed? Building a community is no walk in the park, but creating a brand community around your product can be easy and even fulfilling as long as you stay focused on your goals. That’s understandable!

Feedback Software 73

Feedback Software Customer Feedback User Testing Customer Experience 73

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

Feedback Software 88

Feedback Software Analytic Tools Research Software Software Review 88

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Innovatemap

NOVEMBER 4, 2020

Product marketing can help in all of the scenarios above. Offering and Product Hierarchy: First and foremost, align your offerings with what your target market needs right now. Visual Identity: Digital-first sales and marketing means you have to look the part. Your brand needs to support your digital presence.

Product Marketing 52

Product Marketing Marketing Differentiation Messaging 52

Pragmatic Marketing

MAY 23, 2017

The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. Have you ever considered that good products can’t sell themselves? Getting to product/market fit is only half the battle.

Branding 70

Branding User Testing Marketing Airlines 70

Innovatemap

SEPTEMBER 24, 2020

Yet, the goal remains the same: explain your brand or product in a memorable way. An explainer video can help you reveal a brand update, break down a new product concept, or focus on the value of a specific feature. It’s a visual story that educates your audience but also creates curiosity.

Product Marketing 52

Product Marketing Marketing Customer Experience Branding 52

Userpilot

OCTOBER 15, 2021

You should keep best practices, including focusing on one CTA and design consistency and staying on brand, in mind throughout your campaign. Don't forget about onboarding welcome emails – pair it with in-app guidance to shorten the learning curve and help users adopt your product much easier and faster.

Feedback Software 88

Feedback Software Research Software Product launches User Testing 88

Userpilot

FEBRUARY 25, 2024

Analyzing user behavior can help you understand how users perceive your product and brand. Product analytics can help you track changing user behavior for your app but here are some industry-wide changes that are influencing purchasing decisions in 2024. Consumer habits are leaning more and more towards remote working.

Analytic Tools 94

Analytic Tools Data Visualization User Testing Reporting Tools 94

Userpilot

NOVEMBER 14, 2022

Bringing it to the business world, reciprocity marketing is taking proactive steps to give something that evokes a positive response in customers. How does this help with product marketing , and what are some examples of brands that have succeeded with it? Why brands use the principle of reciprocity in marketing.

Feedback Software 92

Feedback Software Research Software Marketing User Testing 92

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 98

B2B User Testing Research Software Analytic Tools 98

AB Tasty

MARCH 26, 2024

Dave Anderson, VP Product Marketing and Strategy We are living in a time where people treat products and services as commodities. Optimizing digital experiences can directly impact a company’s bottom line by improving conversion rates, reducing customer frustration, and enhancing brand sentiment.

Telecommunications 52

Telecommunications Customer Experience Data Visualization Finance 52

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

APRIL 29, 2024

Customer segmentation enables teams to better understand customer needs and pain points and deliver personalized product experiences t o accommodate them. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies. What is your highest level of education?

Analytic Tools 84

Analytic Tools Research Software Feedback Software Product Research 84

Mind the Product

JULY 14, 2020

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016, her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. In this episode of The Product Experience, sponsored by Amplitude, learn how to apply this ethos to [.].

Feedback Software 102

Feedback Software Customer Experience Product Research Technical Review 102

Innovatemap

JUNE 27, 2023

We believe in the transformative power of education. There are so many educators who played a meaningful role in my journey to becoming a product marketer,” said Maria Otteson , Senior Product Marketer. Lastly, we helped teachers give their apps a brand.

Product Strategy 52

Product Strategy Research Software Feedback Software Strategy 52

Userpilot

MAY 8, 2023

Most challenges that a software company will face fall into one of three categories: product, sales, and business/operations. Getting the positioning, messaging , and product-market fit right will be one of the earliest determiners of whether or not a SaaS solution will find success within its target market.

Analytic Tools 93

Analytic Tools Research Software Data Visualization Onboarding KPIs 93

The Product Coalition

JANUARY 11, 2024

Reporters and Educators — Not Pundits and Commentators If you value what Product Coalition does as an education community, learn about the types of writers we support. This is why at Product Coalition, as a learning community, we feel we need more reporters and educators, and less pundits and commentators.

Reporting Tools 112

Reporting Tools Education Research Software Construction 112

Userpilot

JANUARY 30, 2023

The product adoption process follows a series of stages the user must go through, and they include: Awareness. Becoming aware of the product's existence through branding and marketing campaigns. Considering the pros and cons of the product before trying it. What is the product adoption curve?

User Testing 85

User Testing Feedback Software Research Software Onboarding KPIs 85

The Product Coalition

JANUARY 12, 2024

Reporters and Educators — Not Pundits and Commentators If you value what Product Coalition does as an education community, learn about the types of writers we support. This is why at Product Coalition, as a learning community, we feel we need more reporters and educators, and less pundits and commentators.

Reporting Tools 97

Reporting Tools Education Research Software Construction 97

Userpilot

NOVEMBER 2, 2022

When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. How to measure product value?

Feedback Software 87

Feedback Software Research Software User Testing Product Research 87

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 87

Feedback Software Analytic Tools Research Software Customer Experience 87

Product Management Unpacked

JANUARY 28, 2019

Today, young women aspiring to launch into Product Management roles have more than fictional heroines to look up to. Women, like Kate Hare, are at the top of the field, shaping the products, brands and experiences that have become staples in our digital repertoires. Stories of success beg the question, “How do I get there?”.

Technical Cofounder 106

Technical Cofounder Product Management Product Manager Certifications 106

Innovatemap

OCTOBER 4, 2019

Product management and product marketing are becoming essential roles in the digital world we live in. Companies that don’t have strong product management and product marketing functions run the risk of losing market share to more strategically focused teams. Product Management (Focus on the User).

Product Marketing 40

Product Marketing Marketing Product Management Product Manager 40

Userpilot

FEBRUARY 7, 2023

In this article, we’re going to dive deep into the types of in-app messaging, five best practices, and four real-world examples from successful SaaS brands. In-app messages are used to engage with users as they use the product, while push notifications are used to draw user attention back when they aren’t using the product.

Feedback Software 95

Feedback Software Analytic Tools Customer Experience User Testing 95

Userpilot

JANUARY 24, 2022

Customers churn due to multiple reasons, including poor user experience , product-market fit failure, higher than perceived price, and bad customer support. High churn suggests there may be flaws in your product, or that the product-market fit hasn’t been considered. Product-market fit failure.

Feedback Software 91

Feedback Software Onboarding KPIs User Testing Customer Experience 91

Userpilot

OCTOBER 6, 2023

First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 97

B2B Analytic Tools Feedback Software Data Visualization 97

The Product Coalition

NOVEMBER 30, 2022

At times, it felt like what was needed was a true back to basics positioning, where we are educated in not only the definition of demand generation, but what the point of demand generation even IS. That’s how you find product market fit. There was surprisingly little distinction between demand generation and lead generation.

User Testing 120

User Testing Customer Feedback Feedback Software Reference 120

Userpilot

OCTOBER 1, 2022

To grasp the full picture of your software adoption process, you need to calculate other metrics such as the activation rate , feature adoption rate , and product stickiness. Implement an in-app help center to provide educational resources and support to your users. Add gamification elements to engage customers with your product.

Feedback Software 92

Feedback Software Research Software User Testing Onboarding KPIs 92

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. Brand reputation. Use the #podcast channel in the Mind the Product Slack community.

Product Research 111

Product Research Customer Experience Entertainment Consulting 111